Download or read book Marketing Demystified written by Donna Anselmo and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Download or read book Digital Marketing Demystified written by Manoj Dole and published by Manoj Dole. This book was released on with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is about today's digital age, the term "digital marketing" is thrown around quite frequently, but what exactly does it mean? Simply put, digital marketing refers to the use of digital channels such as websites, social media, email, search engines, and mobile apps to promote products or services. It is a strategic approach to reaching and engaging with a target audience online.

Download or read book Book Marketing Demystified written by Bruce T. Batchelor and published by Agio Publishing House. This book was released on 2007-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.

Download or read book Digital Marketing Demystified written by Kashif Ahmed and published by Kashif Ahmed. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital marketing, staying ahead is crucial. "Digital Marketing Demystified: Boost Your Online Presence" is your comprehensive guide to navigating the complex world of online marketing strategies and techniques. From search engine optimization (SEO) to social media marketing, this book equips you with the knowledge and tools necessary to effectively promote your brand and increase your online visibility. This book offers practical insights and actionable advice tailored to both beginners and seasoned professionals. Whether you're a small business owner looking to expand your online reach or a marketing professional aiming to sharpen your skills, "Digital Marketing Demystified" provides you with the strategies and tactics needed to succeed in today's competitive digital landscape. Key Topics Covered: 1. Search Engine Optimization (SEO) 2. Social Media Marketing 3. Content Marketing 4. Email Marketing 5. Pay-Per-Click (PPC) Advertising 6. Conversion Rate Optimization (CRO) 7. Online Reputation Management 8. Influencer Marketing 9. Mobile Marketing 10. Analytics and Data-driven Marketing

Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Valuation Demystified written by Edward Nelling and published by McGraw Hill Professional. This book was released on 2011-02-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Priceless business valuation methods made easy! Business valuation is one of the toughest classes in any business curriculum. And it's one of the most important. Master this critical topic, and you've removed a major obstacle standing between you and a 4.0, and taken a major step toward a successful career in business. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides all the skills you need to determine a company's worth--easily and accurately. Business Valuation DeMYSTiFieD offers expert insight from both buyers' and sellers' points of view and provides examples and exercises illustrating the concepts driving the practices. This fast and easy guide features: In-depth coverage of the three main methods of valuing businesses: discounted cash flow, price multiple, and liquidation Easy-to-understand descriptions of financial ratios Tools and techniques for deciphering valuation reports, financial statements, and guidelines for specific businesses Chapter-ending practice exercises and a quiz for testing and reinforcing what you've learned Simple enough for a beginner but challenging enough for a more advanced student, Business Valuation DeMYSTiFieD is your shortcut to building a solid foundation in this critical business topic.

Download or read book Business Intelligence Demystified written by Anoop Kumar V K and published by BPB Publications. This book was released on 2021-09-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI

Download or read book Business Math Demystified written by Allan G. Bluman and published by McGraw Hill Professional. This book was released on 2006-04-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work teaches business-management students all the basic mathematics used in a retail business and follows the standard curriculum of Business Math courses.

Download or read book Creative Writing DeMYSTiFied written by Sheila Bender and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether for high school, college or pleasure creative writing, you need to know the basic elements of the craft. Creative Writing DeMYSTiFieD gives you helpful suggestions for evaluating your work for freshness and originality and offers scores of exercises, techniques, samples and websites to access more. The book introduces you to general creative writing terms and craft as well as genre specific terms and craft elements. Creative Writing DeMYSTiFieD lets you work at your own pace and provides: -An overview of the creative writing field today and its history -Insights from top writers in the creative writing subgenres -Exercises by professionals in all the subgenres -Answers to questions creative writers have -Resources for revising and finishing your work

Download or read book Intermediate Accounting DeMYSTiFieD written by Geri B. Wink and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting as easy as 1-2-3! Do you know the difference between FIFO and LIFO? Can you use the word dilutive in a sentence? Does the phrase "amortization of bond premiums" mean anything to you? No one said the journey to becoming a CPA is easy--but with Intermediate Accounting DeMYSTiFieD as your travel companion, you're guaranteed a smooth ride. An easy-to-use self-teaching guide that reviews and expands upon core Generally Accepted Accounting Principles (GAAP), Intermediate Accounting DeMYSTiFieD covers everything you need to ace your exams and take a big step toward the career of your dreams. The book provides a fresh review of all the basics, so you can easily glide into more advanced principles. You'll learn how to generate accurate and reliable financial statements, maintain proper internal controls within a company, and locate international accounting standards. This fast and easy guide offers: Tactics for maintaining solid internal controls within a business Strategies for creating accurate financial statements Techniques for overcoming common accounting errors Quizzes and a final exam for gauging what you've learned Tips and examples for mastering more advanced accounting theories Simple enough for a novice but challenging enough for a veteran CPA, Intermediate Accounting DeMYSTiFieD is a shortcut to decoding key accounting concepts and principles.

Download or read book Financial Accounting DeMYSTiFieD written by Leonard Eugene Berry and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple solution to complex accounting You don't need a genius IQ to ace your financial accounting curriculum. The only prerequisites are a little discipline and a comprehensive tutorial devoid of confusing jargon. Financial Accounting DeMYSTiFieD presents all the concepts and skills you need, in a language you understand. Designed to let you learn at your own pace, it explains all the rules for preparing and reporting accounting information to parties outside an organization. Then, you'll get details on basic financial accounting concepts, valuing inventories, accounting methods, stockholder's equity, receivables, and more. Featuring end-of-chapter quizzes and a final exam, Financial Accounting DeMYSTiFieD teaches you the ins and outs of financial accounting in no time at all! This fast and easy guide offers: Expert coverage of financial statements, cash and short-term investments, receivables, cash flows, liabilities Tips, techniques, and insights that drive home key financial accounting principles and theories Hundreds of worked-out examples, chapter-ending quizzes, and a final exam to reinforce learning and pinpoint weaknesses Specific recommendations if you're having difficulty with certain subtopics Simple enough for a beginner, but challenging enough for an advanced student, Financial Accounting DeMYSTiFieD is a shortcut to developing a working knowledge of accounting practices.

Download or read book Options DeMYSTiFieD Second Edition written by Thomas A. McCafferty and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In good times and bad, you need to know your OPTIONS Market volatility is at a record high, which has investors running scared. You don't have to be one of them. Whether your goal is to protect your money in a downturn or profit handsomely from an upturn, trading options is the answer. Options DeMYSTiFieD reveals why today’s smartest investors rely on the versatility of the options marketplace--and how you can, too! With its quick, snappy explanations and easy-to-understand examples, it provides the knowledge you need to start trading options like a pro in no time. Chapterending quizzes and a final exam round out Options DeMYSTiFieD into a comprehensive self-teaching guide that allows you to learn at your own pace. This fast and easy guide has everything you need to: Protect your investments from market downturns--even those in your IRA or 401(k) Increase income from stocks you already own Multiply the leverage you have in the market to max out your profits Manage the risk of investing without decreasing profit potential Engage in more complex trading, such as covered calls, spreads, straddles, and hedges Simple enough for a beginner but challenging enough for an advanced trader, Options DeMYSTiFieD has what you need to build a solid foundation in options trading.

Download or read book Investing DeMYSTiFieD Second Edition written by Paul Lim and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start building a rock-solid portfolio with as little as $500! Do you think cash vehicle is another phrase for "expensive car"? Would you know a hybrid investment if you saw one? Does T-bill mean anything to you? The world of investing is a complex (and sometimes scary) place. Fortunately, you have a knowledgeable tour guide that speaks a language you understand! Investing DeMYSTiFieD, Second Edition, untanglesan otherwise perplexing topic, making it easier than ever to invest like a veteran! Outlining step-by-step techniques for making the most of your money while keeping it out of harm’s way, this self-teaching guide explains how to identify and take advantage of rich opportunities--from mutual funds to taxfree bonds to real estate. Market-proven tips and techniques, handy checklists, and chapter-ending quizzes help you build a solid foundation on thesubject at your own speed. This fast and easy guide helps you: Determine your investment personality to increase your success Protect your money from the next market downturn Boost returns while managing risk with the right allocation strategies Understand balance sheets, income statements, and other documents Generate greater returns from your 401(k), IRA, or other retirement account Simple enough for a novice but challenging enough for an experienced investor, Investing DeMYSTiFieD helps you put your money in the right places, whetheryou're looking to earn quick cash or build for the future.

Download or read book Human Resource Management DeMYSTiFieD written by Robert G. DelCampo and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The low-labor guide to mastering HRM! Want to dive into human resources but your brain says, "Help wanted!"? No problem! Put Human Resource Management DeMYSTiFieD on the job, and you'll solve your dilemma in no time! Using a clear, step-by-step format, this practical guide provides a firm foundation in the basics of the field. You'll master all the key issues in human resources, like benefits, legal situations, hiring, training, outplacement, worker rights, and more. Detailed examples and concise explanations make it easy to grasp the material, and end-of-chapter quizzes and a final exam help reinforce learning. In no time, you'll build a firm foundation on the essential concepts and techniques instrumental to the success of any organization! This fast and easy guide features: Tips on designing and implementing a hiring plan Tactics for developing and training new employees Strategies for writing job descriptions, recruiting applicants, and selecting employees Techniques for creating an effective compensation and benefits structure Simple enough for a beginner, but challenging enough for an advanced student, Human Resource Management DeMYSTiFieD has everything you need to build a solid foundation in human resources.

Download or read book Corporate Finance Demystified 2 E written by Troy Alton Adair and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple way to master corporate finance The math, the formulas, the problem solving . . . does corporate finance make your head spin? You're not alone. It's one of the toughest subjects for business students—which is why Corporate Finance DeMYSTiFieD is written in a way that makes learning it easier than ever. This self-teaching guide first explains the basic principles of corporate finance, including accounting statements, cash flows, and ratio analysis. Then, you'll learn all the specifics of more advanced practices like estimating future cash flows, scenario analysis, and option valuation. Filled with end-of-chapter quizzes and a final exam, Corporate Finance DeMYSTiFieD teaches you the ins-and-outs of this otherwise confounding subject in no time at all. This fast and easy guide features: An overview of important concepts, such as time value of money, interest rate conversion, payment composition, and amortization schedules Easy-to-understand descriptions of corporate finance principles and strategies Chapter-ending quizzes and a comprehensive final exam to reinforce what you've learned and pinpoint problem areas Hundreds of updated examples with practical solutions Simple enough for a beginner, but challenging enough for an advanced student, Corporate Finance DeMYSTiFieD is your shortcut to a working knowledge of this important business topic.

Download or read book Forex DeMYSTiFieD A Self Teaching Guide written by David Borman and published by McGraw Hill Professional. This book was released on 2013-11-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quick and easy guide to profiting in the WORLD'S LARGEST MARKET! When you read about forex, does it seem like a foreign language to you? Get going in one of today's hottest markets with this comprehensive, plain-language guide. Forex DeMYSTiFieD illuminates the key concepts you need to know and explains how to utilize them in the real world. It teaches you how currency trading and overall investing relate and the role of forex in international business and the corporate world. This self-teaching guide explains everything in easy-to-understand terms and proven methods. It presents numerous examples and exercises to illustrate the investing techniques that work best. With chapter-ending quizzes, and final exam questions, Forex DeMYSTiFieD is the only book you need to get started in--and start profiting from--one of the world's biggest financial markets. This self-teaching guide provides everything you need to: Understand core currency trading concepts Predict currency movements with fundamental and technical analysis Develop your own risk/reward tolerance Financially and emotionally prepare to trade in the forex market Simple enough for a novice but challenging enough for an experienced investor, Forex DeMYSTiFieD helps you make the most of your money while keeping it out of harm's way.