Download or read book Book Marketing Demystified written by Bruce T. Batchelor and published by Agio Publishing House. This book was released on 2007-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Download or read book Digital Marketing Demystified written by Kashif Ahmed and published by Kashif Ahmed. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital marketing, staying ahead is crucial. "Digital Marketing Demystified: Boost Your Online Presence" is your comprehensive guide to navigating the complex world of online marketing strategies and techniques. From search engine optimization (SEO) to social media marketing, this book equips you with the knowledge and tools necessary to effectively promote your brand and increase your online visibility. This book offers practical insights and actionable advice tailored to both beginners and seasoned professionals. Whether you're a small business owner looking to expand your online reach or a marketing professional aiming to sharpen your skills, "Digital Marketing Demystified" provides you with the strategies and tactics needed to succeed in today's competitive digital landscape. Key Topics Covered: 1. Search Engine Optimization (SEO) 2. Social Media Marketing 3. Content Marketing 4. Email Marketing 5. Pay-Per-Click (PPC) Advertising 6. Conversion Rate Optimization (CRO) 7. Online Reputation Management 8. Influencer Marketing 9. Mobile Marketing 10. Analytics and Data-driven Marketing
Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Valuation Demystified written by Edward Nelling and published by McGraw Hill Professional. This book was released on 2011-02-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Priceless business valuation methods made easy! Business valuation is one of the toughest classes in any business curriculum. And it's one of the most important. Master this critical topic, and you've removed a major obstacle standing between you and a 4.0, and taken a major step toward a successful career in business. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides all the skills you need to determine a company's worth--easily and accurately. Business Valuation DeMYSTiFieD offers expert insight from both buyers' and sellers' points of view and provides examples and exercises illustrating the concepts driving the practices. This fast and easy guide features: In-depth coverage of the three main methods of valuing businesses: discounted cash flow, price multiple, and liquidation Easy-to-understand descriptions of financial ratios Tools and techniques for deciphering valuation reports, financial statements, and guidelines for specific businesses Chapter-ending practice exercises and a quiz for testing and reinforcing what you've learned Simple enough for a beginner but challenging enough for a more advanced student, Business Valuation DeMYSTiFieD is your shortcut to building a solid foundation in this critical business topic.
Download or read book Business Math Demystified written by Allan G. Bluman and published by McGraw Hill Professional. This book was released on 2006-04-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work teaches business-management students all the basic mathematics used in a retail business and follows the standard curriculum of Business Math courses.
Download or read book Demystifying Marketing written by Patrick Forsyth and published by IET. This book was released on 2007-10-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a big topic. It is complex, vital - and yet too often misunderstood.
Download or read book Video Demystified written by Keith Jack and published by Newnes. This book was released on 2005 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative analog and digital video reference available, includes the hottest new trends and cutting-edge developments in the field.Video Demystified, Fourth Edition is a "one stop" reference guide for the various digital video technologies. The fourth edition is completely updated with all new chapters on MPEG-4, H.264, SDTV/HDTV, ATSC/DVB, and Streaming Video (Video over DSL, Ethernet, etc.), as well as discussions of the latest standards throughout. The accompanying CD-ROM is updated to include a unique set of video test files in the newest formats.
Download or read book The Entrepreneur s Guide to Marketing written by Robert F. Everett and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically. Everett first destroys marketing myths: • Marketing is difficult and needs to be done by professionals. • Good marketing has to be expensive. • Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.
Download or read book Sales Management written by Robert J. Calvin and published by McGraw Hill Professional. This book was released on 2004-03-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MCGRAW-HILL EXECUTIVE MBA SERIES "Executive education is suddenly every CEO's favorite strategic weapon." --BusinessWeek Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.
Download or read book Bluetooth Demystified written by Nathan J. Muller and published by McGraw-Hill Professional Publishing. This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bluetooth is a wireless networking standard that allows seamless communication of voice, email and such like. This guide to Bluetooth helps to figure out if it's right for your products and services. It details the strengths and weaknesses of Bluetooth and has coverage of applications and products.
Download or read book Call Center Technology Demystified written by Lori Bocklund and published by ICMI Press (International Customer Management Institute). This book was released on 2002-06-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call Center Technology Demystified clarifies the sometimes complex and often confusing array of technologies that enable call center success. This book will lead you through the labyrinth of customer contact technology jargon, common misperceptions and marketing hype to help you align technology with business needs and optimize your technology investments
Download or read book Macroeconomics Demystified written by August Swanenberg and published by McGraw Hill Professional. This book was released on 2006-01-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a master of macroeconomics (without formal economics training). Do you really understand how the business cycle, fiscal policy, and other broad-based economic concepts affect your income, investments, and bank account? Macroeconomics Demystified will make sure you do, providing you with a concise yet detailed introduction to the macroeconomic principles and policies that regularly impact your professional life and financial status. This unique, hands-on guide uses clear graphs, succinct explanations, and practical examples--along with chapter-ending quizzes and two 60-question final exams--to help you easily grasp this vital and fascinating topic. From fundamental concepts like supply and demand to ways in which government fiscal policy can help or hurt the stock market, it provides a crystal-clear picture of classic macroeconomic concepts and principles and their often unseen influence on everyday life. Simple enough for a beginner, yet detailed enough for a college student, Macroeconomics Demystified is your clearest and most direct route to understanding macroeconomics. Here’s everything you need to understand: Basics--The circular flow model, aggregate supply and aggregate demand, money and the federal reserve system, the money market, global economics Goals--Requirements to achieve economic growth, full employment GDP, tools for maintaining price stability Models--the classical model, the Keynesian model, and the monetarist model Policy--Uses of fiscal policy to achieve macroeconomic goals, rules required for effective monetary policy
Download or read book Circuit Analysis Demystified written by David McMahon and published by McGraw Hill Professional. This book was released on 2007-05-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's the sure cure for CIRCUIT PARALYSIS! Need to learn circuit analysis but experiencing some resistance in your brain waves? No stress! Circuit Analysis Demystified will give you the jolt you need to understand this complex subject--without getting your circuits crossed. In the first part of the book, you'll learn the fundamentals such as voltage and current theorems, Thevenin and Norton's theorems, op amp circuits, capacitance and inductance, and phasor analysis of circuits. Then you'll move on to more advanced topics including Laplace transforms, three-phase circuits, filters, Bode plots, and characterization of circuit stability. Featuring end-of-chapter quizzes and a final exam, this book will have you in a steady state when it comes to circuit analysis in no time at all. This fast and easy guide offers: Numerous figures to illustrate key concepts Sample equations with worked solutions Coverage of Kirchhoff's laws, the superposition theorem, Millman's theorem, and delta-wye transformations Quizzes at the end of each chapter to reinforce learning A time-saving approach to performing better on an exam or at work Simple enough for a beginner, but challenging enough for an advanced student, Circuit Analysis Demystified will transform you into a master of this essential engineering subject.
Download or read book GPRS Demystified written by John Hoffman and published by McGraw Hill Professional. This book was released on 2003 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: GPRS (General Packet Radio Service) is global mobile data technology. More important it is a step en route to next-generation wireless, or 3G, for many networks in the US and most networks in Europe and Asia. Questions like "when can we expect European take-up of GPRS?", "what kind of roaming will the standards bodies adopt?", "what functionality will first-generation terminals provide?", or "how will GPRS change the basic business practices of GSM operators?" all need to be answered before implementations proceed. This book helps the wireless industry gets its arms around the issues with contributions from many of the pioneering companies in the mobile data industry. It equips professionals with plain English explanations of technology, markets, billing systems, terminals and management challenges.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Wireless Messaging Demystified written by Donald Longueuil and published by McGraw Hill Professional. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything telecom professionals need to know about using SMS on mobile devices, and the incredible financial possibilities of doing so.
