Download or read book Marketing de relaciones Aproximaci n a las relaciones virtuales written by José Ramón Sarmiento Guede and published by Dykinson. This book was released on 2015 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es una investigación exhaustiva sobre el Marketing de Relaciones como nuevo paradigma dominante tanto en el contexto analógico como en el digital. En él se pretende mostrar que, para el desarrollo de estrategias y la consecución de objetivos en el mundo empresarial, es necesaria la utilización de los Medios Sociales que, en tanto herramientas, facilitan la cocreación de valor. En este sentido, el libro abarca tres aspectos: en primer lugar, se hace un análisis del concepto, los fundamentos, las escuelas y los factores que originan el Marketing de Relaciones, así como de las dimensiones de los antecedentes y de los consecuentes de la calidad de la relación. En segundo lugar, se estudian las relaciones en el contexto analógico, en concreto, las relaciones con los clientes, las relaciones internas, las verticales y las horizontales. En tercer lugar, y último, se da cuenta de las relaciones en el contexto digital, abarcando temas tan novedosos como las relaciones virtuales, la experiencia web, los Medios Sociales como herramientas para gestionar las relaciones y también los antecedentes y los consecuentes de la calidad de la relación “online”. Esta obra está inspirada en una nueva filosofía basada más en una perspectiva relacional que transaccional para gestionar las organizaciones empresariales. Todo ello hace que, tanto por su planteamiento como por su exhaustividad, la obra sea única en el mercado, de necesaria consulta para el investigador y de gran utilidad para el estudiante. JOSÉ RAMÓN SARMIENTO GUEDE Doctor en Economía de la Empresa (especializado en Marketing y Turismo)por la Universidad Rey Juan Carlos de Madrid. Profesor en el grado de ADE, Marketing y Turismo en la Universidad Internacional de la Rioja (UNIR) y en ESERP, centro adscrito a la URJC. Además, ha sido profesor del programa de Máster en Marketing Digital. Como investigador, ha participado en congresos y proyectos de investigación internacionales. Asimismo, es autor de varios artículos y libros en las áreas de Marketing y Turismo.
Download or read book Picaresque and Bureaucracy written by Robert Folger and published by Juan de la Cuesta-Hispanic Monographs. This book was released on 2009 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bread making quality of wheat written by Bob Belderok and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wheat is the world's most important agricultural commodity. In Europe, where wheat is the main staple, bread wheat (Triticum aestivum) covers the majority of land on which wheat is cropped. Wheat breeders and technologists have contributed greatly to the continued success of bread wheat and its products. The `bread-making quality' of a wheat variety can be described in relation to the processing its kernels must undergo to make a good bread. Bread wheat kernels must be suitable for proper milling into a flour that can produce a dough capable of becoming fine bread. The type of bread varies depending on local bread-making practices. Part I of this book contains a study of the anatomy and chemical composition of wheat kernels, and of the fundamental difference between `soft' and `hard' kernelled varieties. It relates these characteristics to the processes of milling, dough-making and manufacturing of bread, and to biscuit and pasta making. The genetic basis for these characteristics is illustrated, and assay methods for characterizing wheat varieties - ranging from Saunders' chewing test to the most recent developments in glutenin and gliadin research - are evaluated. Part II briefly describes - country by country - how bread-making quality has been integrated into wheat-breeding programmes throughout Europe, and how breeders have attempted to resolve the conflict between yield and quality. It describes how quality wheats `travelled' around the world - from their endogenic source in Eastern Europe to North America, and back again to Europe. This explains how specific genetic material can appear in the pedigrees of varieties grown in a wide range of agro-ecological zones. In addition to giving an interesting historical survey, the book points the way forward for breeders' efforts in the future. Bread-Making Quality updates and interprets knowledge in a way that makes it particularly accessible for food technologists, breeders, students, and teachers.
Download or read book Requirements Engineering written by Ian Sommerville and published by Wiley. This book was released on 1997-05-05 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zwei beliebte Autoren des Software-Engineerings stellen diese Seite des Gebietes in einer praxisnahen FAQ-Form (Fragen und Antworten) vor. Sie legen dar, wie die Anforderungen an eine Software (Pflichtenheft) den Vorstellungen der Nutzer entsprechen sollte.
Download or read book Object Oriented Modeling And Design With Uml 2 E written by Michael Blaha and published by Pearson Education India. This book was released on 2007-09 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revision offers a crisp, clear explanation of the basics of object-oriented thinking via UML models, then presents a process for applying these principles to software development, including C++, Java, and relational databases. An integrated case study threads throughout the book, illustrating key ideas as well as their application.
Download or read book Social Accounting for Sustainability written by José Luis Retolaza and published by Springer. This book was released on 2015-10-16 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the limitations of economic and financial accounting as an appropriate instrument to reflect the real value created or destroyed by an organization. The authors present a sustainable social accounting approach that considers both the social and economic value – Blended Value – generated by an organization for all of its stakeholders. This approach is based on four major theories – Stakeholder Theory, Action Research, Phenomenological Perspective and Fuzzy Logic – and was developed on the basis of a cost-benefit analysis.
Download or read book Fact and Fiction written by Sarah Sanchez and published by MHRA. This book was released on 2003 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines a varied corpus of documentary and literary texts produced during the Miners revolution of October 1934 in Asturias.
Download or read book Demographic Analysis of Latin American Immigrants in Spain written by Andreu Domingo and published by Springer. This book was released on 2015-01-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique, timely and comprehensive insight into Latin American immigrants in Spain. Each chapter uses a demographic framework to examining important topics related to the experiences of Latin American immigrants in Spain, like their rapid acquisition of nationality, their contrasting patterns of migration and settlement compared to other immigrant groups, their labour market experiences before and during the economic recession, their reproductive behaviour before and after settling in Spain, as well as the push and pull factors of what is regarded as one of the single biggest waves of international migration ever experienced by Spain. Beyond the investigation of such pertinent topics, this book addresses issues relating to the adequacy of demographic theory in explaining the presence of Latin American immigrants in Spain, particularly the trailblazing presence of women among the immigrants. Spain unquestionably constitutes a good example of the fact that the future of demographic growth in post-transitional countries is mainly and irreversibly marked by the evolution of migratory movements, while the latter factor is closely linked with the economic state of affairs. In the short term at least, the causal relations go from economy to demography. In the long term, if economic growth is linked with demographic growth as some economists hypothesise, this would also be fundamental, not only in the sense of growth itself but also with regard to how this might be distributed.
Download or read book Emerging Research in Intelligent Systems written by Miguel Botto-Tobar and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the XVI Multidisciplinary International Congress on Science and Technology (CIT 2021), held in Quito, Ecuador, on June 14-18, 2021, proudly organized by Universidad de las Fuerzas Armadas ESPE in collaboration with GDEON. CIT is an international event with a multidisciplinary approach that promotes the dissemination of advances in science and technology research through the presentation of keynote conferences. In CIT, theoretical, technical, or application works that are research products are presented to discuss and debate ideas, experiences, and challenges. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Artificial Intelligence Computational Modeling Data Communications Defense Engineering Innovation, Technology, and Society Managing Technology & Sustained Innovation, and Business Development Security and Cryptography Software Engineering.
Download or read book Tapping the Green Market written by Abraham Guillen and published by Routledge. This book was released on 2012-08-21 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field. Using extensive case studies and global profiles of non-timber forest products, this work not only seeks to further our comprehension of certification processes but also broaden understanding of non-timber forest product management, harvesting and marketing. It should be useful to forest managers, policy-makers and conservation organizations as well as for academics in these areas.
Download or read book Cohabitation and Marriage in the Americas Geo historical Legacies and New Trends written by Albert Esteve and published by Springer. This book was released on 2016-11-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents an innovative study of the rise of unmarried cohabitation in the Americas, from Canada to Argentina. Using an extensive sample of individual census data for nearly all countries on the continent, it offers a cross-national, comparative view of this recent demographic trend and its impact on the family. The book offers a tour of the historical legacies and regional heterogeneity in unmarried cohabitation, covering: Canada, the United States, Mexico, Central America, Colombia, the Andean region, Brazil, and the Southern Cone. It also explores the diverse meanings of cohabitation from a cross-national perspective and examines the theoretical implications of recent developments on family change in the Americas. The book uses data from the Integrated Public Use Microdata Series, International (IPUMS), a project dedicated to collecting and distributing census data from around the world. This large sample size enables an empirical testing of one of the currently most powerful explanatory frameworks for changes in family formation around the world, the theory of the Second Demographic Transition. With its unique geographical scope, this book will provide researchers with a new understanding into the spectacular rise in premarital cohabitation in the Americas, which has become one of the most salient trends in partnership formation in the region.
Download or read book E Business written by Robert M.X. Wu and published by BoD – Books on Demand. This book was released on 2021-05-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: “Higher Education and Digital Economy Development”, “Artificial Intelligence in E-Business”, and “Business Intelligence Applications”. Chapters focus on China’s higher education in e-commerce, digital economy development, natural language processing applications in business, Information Technology Governance, Risk and Compliance (IT GRC), business intelligence, and more.
Download or read book Horizons in Macroeconomics written by John R Lovett and published by . This book was released on 2021-07-13 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture and Tourism in a Smart Globalized and Sustainable World written by Vicky Katsoni and published by Springer Nature. This book was released on 2021-06-21 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.
Download or read book Smart Polymers and Their Applications written by Maria Rosa Aguilar and published by Woodhead Publishing. This book was released on 2019-02-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Polymers and Their Applications, Second Edition presents an up-to-date resource of information on the synthesis and properties of different types of smart polymers, including temperature, pH, electro, magnetic and photo-responsive polymers, amongst others. It is an ideal introduction to this field, as well as a review of the latest research in this area. Shape memory polymers, smart polymer hydrogels, and self-healing polymer systems are also explored. In addition, a very strong focus on applications of smart polymers is included for tissue engineering, smart polymer nanocarriers for drug delivery, and the use of smart polymers in medical devices. Additionally, the book covers the use of smart polymers for textile applications, packaging, energy storage, optical data storage, environmental protection, and more. This book is an ideal, technical resource for chemists, chemical engineers, materials scientists, mechanical engineers and other professionals in a range of industries. - Includes a significant number of new chapters on smart polymer materials development, as well as new applications development in energy storage, sensors and devices, and environmental protection - Provides a multidisciplinary approach to the development of responsive polymers, approaching the subject by the different types of polymer (e.g. temperature-responsive) and its range of applications
Download or read book Corporate Hacking and Technology driven Crime written by Thomas J. Holt and published by IGI Global. This book was released on 2011-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses various aspects of hacking and technology-driven crime, including the ability to understand computer-based threats, identify and examine attack dynamics, and find solutions"--Provided by publisher.
Download or read book Relations between Immigration and Integration Policies in Europe written by Maciej Duszczyk and published by Routledge. This book was released on 2020-02-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a pan-European perspective, this book examines the decision-making processes in immigration and integration policies in Europe across decades, focusing on several key moments of Europe’s postwar history. The analysis of factors taken into consideration by states in key moments of immigration policy (re)formulation shows that Europe is moving away from rational, economic arguments towards more political ones. This book contributes to the theoretical and practical debate regarding immigration and integration policies by arguing that – contrary to assumptions – immigration policy should not be treated as having precedence before integration policy. It also reflects on the growing anti-immigration sentiments as well as the securitisation and criminalisation of migration issues that are fuelled by right-wing politics. This book will be of key interest both to students and scholars of migration, the European Union, European integration, social policy, public policy, international relations, European studies, law, economics, sociology and to professionals, policy-makers, think tanks and associations in NGOs, the EU and other IOs. The Open Access version of this book, available at: https://www.taylorfrancis.com/books/e/9780429263736, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
