Download or read book Marketing de la banque et de l assurance 3e d written by Antoine Gautier and published by Dunod. This book was released on 2023-06-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les évolutions récentes des industries de la banque et de l’assurance sont prodigieuses : expansion du potentiel de la data, transformation des usages clients, irruption de l’IA, démultiplication des formes de connexion... Autant d’outils et de possibilités dont des entreprises disruptives se sont emparées pour concurrencer les sociétés de banque et d’assurance traditionnelles. Celles-ci sont-elles pour autant démunies ? Bien au contraire, elles font preuve d’innovation et de créativité pour renforcer et adapter leur relation client. Le Marketing de la banque et de l’assurance d’Antoine Gautier est leur outil indispensable pour prendre en compte les nouveaux besoins des consommateurs. Entièrement revue et enrichie de nouveaux cas d’entreprise et d’avis d’experts, cette troisième édition est à mettre entre les mains des responsables marketing qui veulent incarner l’avenir de la relation client.
Download or read book Marketing de la banque et de l assurance written by Anne Julien and published by Dunod. This book was released on 2018-01-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: La banque et l'assurance font partie des secteurs les plus touchés par la révolution digitale. Les métiers évoluent, la relation client aussi. Toujours soumis à une réglementation contraignante, les enjeux du secteur portent autant sur l'autonomie et l'expérience client que sur la communication pour le fidéliser et la maîtrise des datas. Mettant largement l'accent sur les évolutions liées à la digitalisation et à la data science, cette 2e édition propose de nombreux outils pour accompagner la transformation de la banque et assurance. Illustré de nombreux exemples et d'interviews d'experts du secteur, cet ouvrage présente une vision marketing globale de la banque et de l'assurance.
Download or read book International Marketing Handbook written by and published by . This book was released on 1985 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Overseas Business Reports written by and published by . This book was released on 1962 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Asset Recovery Handbook written by Jean-Pierre Brun and published by World Bank Publications. This book was released on 2021-02-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing countries lose billions each year through bribery, misappropriation of funds, and other corrupt practices. Much of the proceeds of this corruption find 'safe haven' in the world's financial centers. These criminal flows are a drain on social services and economic development programs, contributing to the impoverishment of the world's poorest countries. Many developing countries have already sought to recover stolen assets. A number of successful high-profile cases with creative international cooperation has demonstrated that asset recovery is possible. However, it is highly complex, involving coordination and collaboration with domestic agencies and ministries in multiple jurisdictions, as well as the capacity to trace and secure assets and pursue various legal options—whether criminal confiscation, non-conviction based confiscation, civil actions, or other alternatives. This process can be overwhelming for even the most experienced practitioners. It is exceptionally difficult for those working in the context of failed states, widespread corruption, or limited resources. With this in mind, the Stolen Asset Recovery (StAR) Initiative has developed and updated this Asset Recovery Handbook: A Guide for Practitioners to assist those grappling with the strategic, organizational, investigative, and legal challenges of recovering stolen assets. A practitioner-led project, the Handbook provides common approaches to recovering stolen assets located in foreign jurisdictions, identifies the challenges that practitioners are likely to encounter, and introduces good practices. It includes examples of tools that can be used by practitioners, such as sample intelligence reports, applications for court orders, and mutual legal assistance requests. StAR—the Stolen Asset Recovery Initiative—is a partnership between the World Bank Group and the United Nations Office on Drugs and Crime that supports international efforts to end safe havens for corrupt funds. StAR works with developing countries and financial centers to prevent the laundering of the proceeds of corruption and to facilitate more systematic and timely return of stolen assets.
Download or read book International Marketing Handbook Indonesia Trinidad and Tobago written by and published by . This book was released on 1985 with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Le marketing bancaire et de l assurance written by Michel Badoc and published by La Revue Banque. This book was released on 2009 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour préparer leur sortie de crise dans de bonnes conditions, les banques et sociétés d'assurance doivent mobiliser leurs réseaux de distribution et développer leur clientèle. Le marketing contribue à réaliser cette ambition. L'essentiel du marketing présente son concept, sa démarche, ses actions (marketing mix), sa planification, son organisation. II permet de répondre aux principaux défis de demain : fidélisation, conquête, " benchmarking " de la concurrence, segmentation des marchés, gestion de la relation client, innovation, distribution multicanal, e-marketing, interactivité à partir du web.2, création d'une marque attractive, qualité, légitimité, développement durable, marketing de la permission... La lecture de cet ouvrage est nécessaire aux dirigeants, personnels, communicateurs, " marketers ", conseillers, étudiants... confrontés dans ces deux professions aux attentes des clients conso-acteurs et des réseaux de commercialisation.
Download or read book Who Owns Whom written by and published by . This book was released on 2002 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book French books in print anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Development Report 2016 written by World Bank Group and published by World Bank Publications. This book was released on 2016-01-14 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies are spreading rapidly, but digital dividends--the broader benefits of faster growth, more jobs, and better services--are not. If more than 40 percent of adults in East Africa pay their utility bills using a mobile phone, why can’t others around the world do the same? If 8 million entrepreneurs in China--one third of them women--can use an e-commerce platform to export goods to 120 countries, why can’t entrepreneurs elsewhere achieve the same global reach? And if India can provide unique digital identification to 1 billion people in five years, and thereby reduce corruption by billions of dollars, why can’t other countries replicate its success? Indeed, what’s holding back countries from realizing the profound and transformational effects that digital technologies are supposed to deliver? Two main reasons. First, nearly 60 percent of the world’s population are still offline and can’t participate in the digital economy in any meaningful way. Second, and more important, the benefits of digital technologies can be offset by growing risks. Startups can disrupt incumbents, but not when vested interests and regulatory uncertainty obstruct competition and the entry of new firms. Employment opportunities may be greater, but not when the labor market is polarized. The internet can be a platform for universal empowerment, but not when it becomes a tool for state control and elite capture. The World Development Report 2016 shows that while the digital revolution has forged ahead, its 'analog complements'--the regulations that promote entry and competition, the skills that enable workers to access and then leverage the new economy, and the institutions that are accountable to citizens--have not kept pace. And when these analog complements to digital investments are absent, the development impact can be disappointing. What, then, should countries do? They should formulate digital development strategies that are much broader than current information and communication technology (ICT) strategies. They should create a policy and institutional environment for technology that fosters the greatest benefits. In short, they need to build a strong analog foundation to deliver digital dividends to everyone, everywhere.
Download or read book Dictionnaire marketing written by Yves Le Golvan and published by Bordas Editions. This book was released on 1988 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Development Report 2017 written by World Bank Group and published by World Bank Publications. This book was released on 2017-01-23 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are carefully designed, sensible policies too often not adopted or implemented? When they are, why do they often fail to generate development outcomes such as security, growth, and equity? And why do some bad policies endure? World Development Report 2017: Governance and the Law addresses these fundamental questions, which are at the heart of development. Policy making and policy implementation do not occur in a vacuum. Rather, they take place in complex political and social settings, in which individuals and groups with unequal power interact within changing rules as they pursue conflicting interests. The process of these interactions is what this Report calls governance, and the space in which these interactions take place, the policy arena. The capacity of actors to commit and their willingness to cooperate and coordinate to achieve socially desirable goals are what matter for effectiveness. However, who bargains, who is excluded, and what barriers block entry to the policy arena determine the selection and implementation of policies and, consequently, their impact on development outcomes. Exclusion, capture, and clientelism are manifestations of power asymmetries that lead to failures to achieve security, growth, and equity. The distribution of power in society is partly determined by history. Yet, there is room for positive change. This Report reveals that governance can mitigate, even overcome, power asymmetries to bring about more effective policy interventions that achieve sustainable improvements in security, growth, and equity. This happens by shifting the incentives of those with power, reshaping their preferences in favor of good outcomes, and taking into account the interests of previously excluded participants. These changes can come about through bargains among elites and greater citizen engagement, as well as by international actors supporting rules that strengthen coalitions for reform.
Download or read book Marketing de la banque et de l assurance written by Antoine Gautier and published by . This book was released on 2023-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analyzing Banking Risk written by Hennie van Greuning and published by World Bank Publications. This book was released on 2009-03-31 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of topics focusing on assessment, analysis, and management of financial risks in banking. The publication emphasizes risk-management principles and stresses that key players in the corporate governance process are accountable for managing the different dimensions of financial risk. This third edition remains faithful to the objectives of the original publication. A significant new edition is the inclusion of chapters on the management of the treasury function. Advances made by the Basel Committee on Banking Supervision are reflected in the chapters on capital adequacy, transparency, and banking supervision. This publication should be of interest to a wide body of users of bank financial data. The target audience includes persons responsible for the analysis of banks and for the senior management or organizations directing their efforts.
Download or read book The Times Index written by and published by . This book was released on 1997 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indexes the Times, Sunday times and magazine, Times literary supplement, Times educational supplement, Times educational supplement Scotland, and the Times higher education supplement.
Download or read book EnvOping Interagir avec l Environnement Op 233 rationnel au Temps des R 233 gulateurs written by Fady J. Rahmé and published by Xlibris Corporation. This book was released on 2013 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le XXIe siècle sera le temps des régulateurs et des environnements opérationnels en evolution continue. Régulateurs et opinions publiques deviennent des interlocuteurs essentiels de l'entreprise avec tout ce que cela implique comme opportunités, mais aussi comme risques. Dès lors, ses dirigeants considèrent ces derniers comme leur préoccupation majeure des années à venir. Ce livre propose une réponse à cette inquiétude en établissant les fondements théoriques et pratiques d'une fonction réelle au coeur de l'entreprise: l'EnvOping, ou l'Interaction avec l'Environnement Opérationnel. C'est une nouvelle approche des fonctions de Corporate Aff airs & Communications (CA&C) qui va permettre de mieux gérer les risques de réputation et de régulation, et faire progresser les CA&C d'un simple savoir-faire à une science avec son cursus universitaire. Il établit les 5 piliers de la gestion de l'interaction avec l'Environnement Opérationnel (l'EnvOp) et ses multiples acteurs pour fonder un métier nouveau: l'EnvOping Manager. Mélange de théorie et d'exemples pratiques tirés de la vie des entreprises, il fournit les outils qui permettent de créer ou de développer cette fonction au coeur des entreprises modernes.
