Download or read book Marketing d impresa sociale written by Adolfo Fuser and published by Youcanprint. This book was released on 2023-08-17 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metodo, tecniche ed esperienze al servizio del Terzo settore. Un libro di taglio pratico, di semplice e rapida consultazione che inaugura una discontinuità con il tradizionale modello di pianificazione strategica e di azione di marketing nel non profit, per accompagnare l'impresa sociale nella transizione dal terzismo di servizio al management di servizio, intercettando le opportunità di un'azione di rete. Una proposta metodologica e operativa per quanti, consapevoli delle responsabilità del marketing nell'ascoltare bisogni e nel plasmare esigenze, comportamenti e stili di vita, condividano di abilitarlo a un impegno diretto sul piano di una responsabilità d'impresa, capace di coniugare valore economico e valore sociale. Con applicazioni, case histories e concrete esperienze del vissuto cooperativistico e sviluppo in due parti: una prima parte sui principi di marketing per il welfare e la pianificazione strategica del servizio; una seconda sugli strumenti di azione strategica nel sistema di servizio dell'impresa sociale. L'itinerario: dal cliente target, alla rete relazionale; dal marketing mix, al sistema di gestione strategica integrata del servizio; come definire i "confini" del servizio; da solisti del welfare, a soggetti di network di servizi.
Download or read book Marketing d impresa sociale written by Adolfo Fuser and published by . This book was released on 2015 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing d impresa sociale Per una gestione strategica integrata del servizio nel welfare Nuova ediz written by Adolfo Fuser and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Manuale di progettazione sociale e marketing dell impresa non profit Guida teorica e pratica di informazione sulla progettazione nel terzo settore written by Stefano Centonze and published by Edizioni Circolo Virtuoso. This book was released on 2011-07-25 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impresa e territorio written by Roberto D'Alessandro and published by . This book was released on 1978 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultural Heritage and Value Creation written by Gaetano M. Golinelli and published by Springer. This book was released on 2014-09-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by systems thinking, this book explores new perspectives in which culture and management are harmoniously integrated and cultural heritage is interpreted both as an essential part of the social and economic context and as an expression of community identity. The combination of a multidisciplinary approach, methodological rigor and reference to robust empirical findings in the fertile field of analysis of UNESCO’s contribution mean that the book can be considered a reference for the management of cultural heritage. It casts new light on the complex relation of culture and management, which has long occupied both scholars and practitioners and should enable the development of new pathways for value creation. The book is based on research conducted within the framework of the Consorzio Universitario di Economia Industriale e Manageriale (University Consortium for Industrial and Managerial Economics), a network of universities, businesses and public and private institutions that is dedicated to the production and dissemination of knowledge in the field. This volume will be of interest to all who are involved in the study and management of the cultural heritage.
Download or read book Il marketing non profit Strategie e politiche di marketing per associazioni e imprese non profit written by Antonio Foglio and published by FrancoAngeli. This book was released on 2015-06-12T00:00:00+02:00 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.493
Download or read book Marketing e responsabilit sociale d impresa written by Philip Kotler and published by . This book was released on 2010 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of green communication and marketing written by AA. VV. and published by FrancoAngeli. This book was released on 2012-11-08T00:00:00+01:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1561.88
Download or read book Non Knowledge Risk and Bank Company Management written by Vincenzo Formisano and published by Springer. This book was released on 2016-01-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic scenario, the intangible assets contribute significantly to the construction of the competitive positioning of a company. It follows that this intangible information must be appropriately considered in the internal rating system (IRSs). Currently key aspects of business risk and operational risk such as potential for growth, competitive capabilities, core competencies, role in the supply chain of membership, and governance are being considered as secondary in this system. Intangible factors such as the milieu of the company and the environment in which it operates, are not being appropriately considered. In this book, Vincenzo Formisano proposes new guidelines aimed to set desirable IRSs in which the weight of intangible assets is appropriately and properly valued. He addresses practical rules for achieving a rating system capable of understanding and enhancing the intangible assets of a company and for the assessment of creditworthiness. The first part of the book focuses on existing practices; the second part exposes a general model for the classification and interpretation of intangibles. The third part provides practical guidelines designed to configure desirable rating models in which the weight of intangible assets is correctly considered. This book offers theoretical and practical insights and an easy-to-read approach which provides a valuable source of information for teachers and students in Finance. It is also a useful reference point for the Banking, Accounting and Finance managerial communities.
Download or read book Christian Ethics and Corporate Culture written by Bartholomew Okonkwo and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays collected in this book discuss the contemporary practice of corporate responsibility by applying the Christian principles of the unity of knowledge and pursuit of truth to the traditional principles of justice, human dignity and the common good, to rediscover a corporate culture that will help transform our economic system and the characteristics required to build an enduring trust in economic relationships. In this volume a select group of management theorists, theologians, legal scholars, economists and ethicists jointly strive to give back to the market economy its ethical and political dimensions. They assess the quality of present day corporate social responsibility, discuss the social and environmental costs of production and argue for an agenda that can be used in modern corporations in their effort to align profitability and growth with business ethics.
Download or read book Current Global Practices of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer Nature. This book was released on 2021-07-07 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008. How have things changed in the practice of CSR? What new opportunities and challenges have arisen? The book reports on an international set of cases and case studies on how CSR is practiced at business and organizations in various countries. It analyzes country-specific and industry-specific issues, as well as general global issues in connection with the United Nations’ Sustainable Development Goals. The contributions gathered here provide comprehensive information on CSR for both practitioners and researchers around the globe.
Download or read book The Responsible Fashion Company written by Francesca Romana Rinaldi and published by Routledge. This book was released on 2017-09-08 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Responsible Fashion Company, Rinaldi and Testa argue that the fashion industry is at a crossroads: the need for a global shift to a sustainable model has never been more urgent. Yet, they demonstrate that we are witnessing a revolution led by conscious consumers and enlightened companies, who are redefining the rules of the fashion market. The question is: when will the rest of the industry catch up? Rinaldi and Testa raise a fundamental but often neglected issue in the fashion sustainability debate: long-term equilibrium can only be achieved by integrating economic goals with environmental, social and ethical values. "The Responsible Fashion Company" provides a clear overview of the theory, challenges and opportunities of sustainability in the industry and demonstrates how fashion companies can achieve competitive advantage through sustainable innovation. The authors show how leading fashion companies are challenging traditional thinking and present inspiring examples from pioneers such as Gucci, Levi's, Timberland and Brunello Cucinelli, who create quality products without leaving a negative impact behind.Refreshing and timely, The Responsible Fashion Company is essential reading for the socially conscious consumer and anyone with a professional or personal interest in the fashion, design and luxury industries.
Download or read book Il cause related marketing nella strategia d impresa written by Mario Molteni and published by FrancoAngeli. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book Progetti di Brand Marketing Communication written by Emanuele Invernizzi and published by FrancoAngeli. This book was released on 2017-01-10T00:00:00+01:00 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: 244.1.76
Download or read book Corporate Social Responsibility in Europe written by Samuel O. Idowu and published by Springer. This book was released on 2015-02-12 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the current state of Corporate Social Responsibility (CSR) in 24 European nations, examining the state of the development and practice of CSR and sustainability for organizations in these countries. The common denominator for all of the book’s 25 chapters is a management perspective rather than an ethical discourse. The book therefore represents a comprehensive survey of initiatives and activities in the field of CSR and provides a wealth of complete cases and examples for different approaches to sustainable and responsible management practice. The book also reviews the relevant political and governmental guidelines and frameworks for organizations, both on a national and a European level. Europe has taken a leading role in the promotion and implementation of CSR. This book showcases how, through CSR, enterprises can significantly contribute to achieving the European Union’s treaty objectives of sustainable development and a highly competitive social market economy.
