Download or read book Marketing Customer Interface written by Rosemary Phipps and published by Routledge. This book was released on 2001 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Marketing Customer Interface syllabus officially endorsed by the CIM approved by the CIM Chief Examiner
Download or read book CIM05 Managing MC Interface Text 2001 written by Chartered Institute of Marketing and published by . This book was released on 2001-07-31 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and marketing at work real-life examples.
Download or read book The Marketing Customer Interface written by Chartered Institute of Marketing and published by . This book was released on 2000-03-01 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Customer Interface written by and published by . This book was released on 2002-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Customer Interface written by Rosemary Phipps and published by . This book was released on 2000 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is specifically developed and written for students taking the Marketing Customer Interface module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
Download or read book Operations Management For Dummies written by Mary Ann Anderson and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as an extremely resourceful aid for this difficult subject. Tracks to a typical course in operations management or operations strategy, and covers topics such as evaluating and measuring existing systems' performance and efficiency, materials management and product development, using tools like Six Sigma and Lean production, designing new, improved processes, and defining, planning, and controlling costs of projects. Clearly organizes and explains complex topics Serves as an supplement to your Operations Management textbooks Helps you score your highest in your Operations Management course Whether your aim is to earn an undergraduate degree in business or an MBA, Operations Management For Dummies is indispensable supplemental reading for your operations management course.
Download or read book CIM Study Text written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Services Marketing written by and published by . This book was released on 2008-01-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Services Marketing Text and Cases 2 e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2012 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Consulting written by International Labour Office and published by International Labour Organization. This book was released on 2002 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: New topics covered in this edition include: e-business consulting; consulting in knowledge management; total quality management; corporate governance; social role and responsibility of business; company transformation and renewal; and public administration.
Download or read book Interface written by Branden Hookway and published by MIT Press. This book was released on 2014-04-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cultural theory of the interface as a relation that is both ubiquitous and elusive, drawing on disciplines from cultural theory to architecture. In this book, Branden Hookway considers the interface not as technology but as a form of relationship with technology. The interface, Hookway proposes, is at once ubiquitous and hidden from view. It is both the bottleneck through which our relationship to technology must pass and a productive encounter embedded within the use of technology. It is a site of contestation—between human and machine, between the material and the social, between the political and the technological—that both defines and elides differences. A virtuoso in multiple disciplines, Hookway offers a theory of the interface that draws on cultural theory, political theory, philosophy, art, architecture, new media, and the history of science and technology. He argues that the theoretical mechanism of the interface offers a powerful approach to questions of the human relationship to technology. Hookway finds the origin of the term interface in nineteenth-century fluid dynamics and traces its migration to thermodynamics, information theory, and cybernetics. He discusses issues of subject formation, agency, power, and control, within contexts that include technology, politics, and the social role of games. He considers the technological augmentation of humans and the human-machine system, discussing notions of embodied intelligence. Hookway views the figure of the subject as both receiver and active producer in processes of subjectification. The interface, he argues, stands in a relation both alien and intimate, vertiginous and orienting to those who cross its threshold.
Download or read book Loyalty Rules written by Frederick F. Reichheld and published by Harvard Business Press. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.
Download or read book Developing User Interfaces written by Dan R. Olsen and published by Morgan Kaufmann. This book was released on 1998 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Developing User Interfaces" is targeted at the programmer who will actually implement, rather than design, the user-interface. Useful to programmers using any language--no particular windowing system or toolkit is presumed, examples are drawn from a variety of commercial systems, and code examples are presented in pseudo-code. The basic concepts of traditional computer graphics such as drawing and 3D modeling are covered for readers without a computer graphics background.
Download or read book The Best Interface Is No Interface written by Golden Krishna and published by New Riders. This book was released on 2015-01-31 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our love affair with the digital interface is out of control. We’ve embraced it in the boardroom, the bedroom, and the bathroom. Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their phones 150 times a day, responding to the addictive buzz of Facebook or emails or Twitter. Are you sick? There’s an app for that! Need to pray? There’s an app for that! Dead? Well, there’s an app for that, too! And most apps are intentionally addictive distractions that end up taking our attention away from things like family, friends, sleep, and oncoming traffic. There’s a better way. In this book, innovator Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces. In his insightful, raw, and often hilarious criticism, Golden reveals fascinating ways to think beyond screens using three principles that lead to more meaningful innovation. Whether you’re working in technology, or just wary of a gadget-filled future, you’ll be enlighted and entertained while discovering that the best interface is no interface.
Download or read book Marketing Strategy written by Mark E. Hill and published by SAGE Publications. This book was released on 2012-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Download or read book Cadence and Slang written by Nick Disabato and published by . This book was released on 2010 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CRM Goes Digital written by Sabine Kirchem and published by Springer. This book was released on 2024-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
