Download or read book Marketing critique le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Download or read book Elgar Encyclopedia of Services written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2023-01-17 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Download or read book Les nanomat riaux et leurs applications pour l nergie lectrique written by NOËL Didier and published by Lavoisier. This book was released on 2014-01-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les nanotechnologies apportent un fort potentiel d’innovation et de rupture dans de nombreux domaines. Leurs applications pour l’énergie en est un champ important, car la synthèse et la structuration des nanomatériaux y ouvrent des voies de progrès notables. Si divers ouvrages décrivent les innovations promises par les nanotechnologies sur des thématiques scientifiques générales ou spécialisées, très peu abordent le chemin qui va des nouvelles propriétés aux applications pour l’énergie électrique et ses usages. Cet ouvrage présente, sur des bases scientifiques solides, les apports des nanotechnologies et plus particulièrement des nanomatériaux aux enjeux de la production d’électricité et de ses usages. Après un panorama des effets physiques qui peuvent être exploités à ces échelles pour améliorer les propriétés des matériaux ou leur fonctionnalité, leur application à la production d’électricité, à son stockage, à ses usages ainsi qu’au traitement de questions environnementales est abordée. Elle conduit à explorer les domaines de l’électrochimie, du photovoltaïque, de la thermoélectricité, des propriétés mécaniques et thermiques des matériaux ou encore des membranes et des surfaces ultrahydrophobes. Chaque chapitre constitue une monographie exhaustive enrichie d’une abondante iconographie et d’une bibliographie très complète. Les meilleurs experts de chaque domaine ont été réunis, faisant de cet ouvrage une référence incontournable. Au confluent de plusieurs disciplines et en prise directe sur un vaste champ d’applications, ce livre s’adresse à un large public : ingénieurs et chercheurs, étudiants des écoles d’ingénieurs ou des universités aux niveaux licence et master.
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Download or read book Situated Cognition written by William J. Clancey and published by Cambridge University Press. This book was released on 1997-08-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1997 book examines recent changes in the design of intelligent machines which afford heightened interactivity with the environment.
Download or read book Blockchain Antitrust written by Schrepel, Thibault and published by Edward Elgar Publishing. This book was released on 2021-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative and original book explores the relationship between blockchain and antitrust, highlighting the mutual benefits that stem from cooperation between the two and providing a unique perspective on how law and technology could cooperate.
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Download or read book Foundations of Corporate Heritage written by John M. T. Balmer and published by Taylor & Francis. This book was released on 2017-03-16 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Download or read book Information A Very Short Introduction written by Luciano Floridi and published by OUP Oxford. This book was released on 2010-02-25 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live an information-soaked existence - information pours into our lives through television, radio, books, and of course, the Internet. Some say we suffer from 'infoglut'. But what is information? The concept of 'information' is a profound one, rooted in mathematics, central to whole branches of science, yet with implications on every aspect of our everyday lives: DNA provides the information to create us; we learn through the information fed to us; we relate to each other through information transfer - gossip, lectures, reading. Information is not only a mathematically powerful concept, but its critical role in society raises wider ethical issues: who owns information? Who controls its dissemination? Who has access to information? Luciano Floridi, a philosopher of information, cuts across many subjects, from a brief look at the mathematical roots of information - its definition and measurement in 'bits'- to its role in genetics (we are information), and its social meaning and value. He ends by considering the ethics of information, including issues of ownership, privacy, and accessibility; copyright and open source. For those unfamiliar with its precise meaning and wide applicability as a philosophical concept, 'information' may seem a bland or mundane topic. Those who have studied some science or philosophy or sociology will already be aware of its centrality and richness. But for all readers, whether from the humanities or sciences, Floridi gives a fascinating and inspirational introduction to this most fundamental of ideas. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Download or read book Advances in Computers written by Marvin Zelkowitz and published by Academic Press. This book was released on 2010-03-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is volume 78 of Advances in Computers. This series, which began publication in 1960, is the oldest continuously published anthology that chronicles the ever- changing information technology field. In these volumes we publish from 5 to 7 chapters, three times per year, that cover the latest changes to the design, development, use and implications of computer technology on society today. - Covers the full breadth of innovations in hardware, software, theory, design, and applications. - Many of the in-depth reviews have become standard references that continue to be of significant, lasting value in this rapidly expanding field.
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book European State Aid Law written by Louis Vogel and published by . This book was released on 2020 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: European State Aid Law' provides a wide-ranging comparative review of the applicable European rules: prohibited aid, compatible aid, control procedure.00Extensively referencing case law and legislative and regulatory sources, 'European State Aid Law' interprets the various complex rules and illustrates how they may interact and develop.
Download or read book The why of Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Download or read book Information Theory and Esthetic Perception written by Abraham A. Moles and published by . This book was released on 1968 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Future Perfect written by Stanley M. Davis and published by Basic Books. This book was released on 1987 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Davis proposes enhancement of management style and content to accommodate to and benefit from the changes wrought by new technology.
Download or read book Tropes for the Past written by and published by BRILL. This book was released on 2006-01-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decades, there has been an intense debate on the relationship between literature and historiography, often linked to the debate between “empiricists” and “postmodernists”. The aim of this collective work is to address this debate, and to search for new ways of thinking and encountering the past. The key note for the book comes from Hayden White, one of the leading academic figures, whose role in launching the contemporary history/literature debate has been crucial. It is followed by three critical readings of his work, all suggesting new ways to apply or challenge his views. In other chapters of the book, history / literature question is then addressed from three points of view: narrativity, history as literature, and literature as history. Tropes for the Past is an ideal introduction to the literature/historiography debate and Hayden White’s role in it. It will be of use for all students and scholars in the philosophy of history and in historically oriented literary, cultural, and social studies.
