Download or read book Marketing critique le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Download or read book Marketing critique written by Bernard Cova and published by . This book was released on 2010 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Download or read book Elgar Encyclopedia of Services written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2023-01-17 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Download or read book Les nanomat riaux et leurs applications pour l nergie lectrique written by NOËL Didier and published by Lavoisier. This book was released on 2014-01-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les nanotechnologies apportent un fort potentiel d’innovation et de rupture dans de nombreux domaines. Leurs applications pour l’énergie en est un champ important, car la synthèse et la structuration des nanomatériaux y ouvrent des voies de progrès notables. Si divers ouvrages décrivent les innovations promises par les nanotechnologies sur des thématiques scientifiques générales ou spécialisées, très peu abordent le chemin qui va des nouvelles propriétés aux applications pour l’énergie électrique et ses usages. Cet ouvrage présente, sur des bases scientifiques solides, les apports des nanotechnologies et plus particulièrement des nanomatériaux aux enjeux de la production d’électricité et de ses usages. Après un panorama des effets physiques qui peuvent être exploités à ces échelles pour améliorer les propriétés des matériaux ou leur fonctionnalité, leur application à la production d’électricité, à son stockage, à ses usages ainsi qu’au traitement de questions environnementales est abordée. Elle conduit à explorer les domaines de l’électrochimie, du photovoltaïque, de la thermoélectricité, des propriétés mécaniques et thermiques des matériaux ou encore des membranes et des surfaces ultrahydrophobes. Chaque chapitre constitue une monographie exhaustive enrichie d’une abondante iconographie et d’une bibliographie très complète. Les meilleurs experts de chaque domaine ont été réunis, faisant de cet ouvrage une référence incontournable. Au confluent de plusieurs disciplines et en prise directe sur un vaste champ d’applications, ce livre s’adresse à un large public : ingénieurs et chercheurs, étudiants des écoles d’ingénieurs ou des universités aux niveaux licence et master.
Download or read book Situated Cognition written by William J. Clancey and published by Cambridge University Press. This book was released on 1997-08-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1997 book examines recent changes in the design of intelligent machines which afford heightened interactivity with the environment.
Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Download or read book Foundations of Corporate Heritage written by John M. T. Balmer and published by Routledge. This book was released on 2017-03-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book Information Theory and Esthetic Perception written by Abraham A. Moles and published by . This book was released on 1968 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Future Perfect written by Stanley M. Davis and published by Basic Books. This book was released on 1987 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Davis proposes enhancement of management style and content to accommodate to and benefit from the changes wrought by new technology.
Download or read book Tropes for the Past written by and published by BRILL. This book was released on 2006-01-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decades, there has been an intense debate on the relationship between literature and historiography, often linked to the debate between “empiricists” and “postmodernists”. The aim of this collective work is to address this debate, and to search for new ways of thinking and encountering the past. The key note for the book comes from Hayden White, one of the leading academic figures, whose role in launching the contemporary history/literature debate has been crucial. It is followed by three critical readings of his work, all suggesting new ways to apply or challenge his views. In other chapters of the book, history / literature question is then addressed from three points of view: narrativity, history as literature, and literature as history. Tropes for the Past is an ideal introduction to the literature/historiography debate and Hayden White’s role in it. It will be of use for all students and scholars in the philosophy of history and in historically oriented literary, cultural, and social studies.
Download or read book How Breakthroughs Happen written by Andrew Hargadon and published by Harvard Business Press. This book was released on 2003 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dispelling the myth that innovation is invention & revolution, this text argues that innovators past & present have employed a strategy of technology brokering to source, develop & exploit new ideas. It provides a clear set of recommendations for managing the innovation process in organizations.
Download or read book Time Perspective Theory Review Research and Application written by Maciej Stolarski and published by Springer. This book was released on 2014-11-05 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about time and its powerful influence on our personal and collective daily life. It presents the most comprehensive and up-to-date overview of contemporary knowledge on temporal psychology inspired by Zimbardo's work on Time Perspective (TP). With contributions from renowned and promising researchers from all over the globe, and at the interface of social, personality, cognitive and clinical psychology, the handbook captures the breadth and depth of the field of psychological time. Time perspective, as the way people construe the past, the present and the future, is conceived and presented not only as one of the most influential dimensions in our psychological life leading to self-impairing behaviors, but also as a facet of our person that can be de-biased and supportive for well-being and happiness. Written in honor of Philip G. Zimbardo on his 80th birthday and in acknowledgement of his leading role in the field, the book contains illustrations of the countless studies and applications that his theory has stimulated, and captures the theoretical, methodological and practical pathways he opened by his prolific research.
Download or read book Advances in Computers written by Marvin Zelkowitz and published by Academic Press. This book was released on 2010-03-13 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is volume 79 of Advances in Computers. This series, which began publication in 1960, is the oldest continuously published anthology that chronicles the ever- changing information technology field. In these volumes we publish from 5 to 7 chapters, three times per year, that cover the latest changes to the design, development, use and implications of computer technology on society today. Covers the full breadth of innovations in hardware, software, theory, design, and applications Many of the in-depth reviews have become standard references that continue to be of significant, lasting value in this rapidly expanding field
Download or read book Ethical Decision Making in Marketing written by Lawrence B. Chonko and published by SAGE Publications, Incorporated. This book was released on 1995-05-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chonko simplifies the presentation of ethical decision making by substituting a "people are different" approach to the in-depth theoretical treatment of ethical decision rules. Discussions of various marketing decision areas are included, as are numerous scenarios to help students develop the decision-making skills that will guide them in their careers.
