Download or read book Marketing Concepts and Strategies with CourseMate and EBook Access Card written by O. C. Ferrell and published by . This book was released on 2012-04-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in additio to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.This textbook is autopackaged with Coursemate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
Download or read book PROMO 2 written by Thomas C. O'Guinn and published by . This book was released on 2013 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Essentials written by Sally Dibb and published by . This book was released on 2013 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Download or read book MM3 written by Dawn Iacobucci and published by Cengage Learning. This book was released on 2012-02-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created by the continuous feedback of a student-tested, faculty-approved process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Library and Information Center Management written by Robert D. Stueart and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1993 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This internationally acclaimed text serves as the basic management text in programs of library & information studies throughout the world. It is also used as a ready-reference & for workshop discussions in all types of libraries & information centers. As with previous editions, the authors present the principles of library & information center management in a conceptual framework as it examines the dynamics of organizational missions, goals, policies & programs, & people, as well as in relation to external forces (e.g., users & funding authorities) that encourage change. This current edition features expanded sections on the change process, strategic planning & management, & managing conflict through Total Quality Management (TQM) in a technology intense environment. Charts, diagrams, & appendixes of library policies, procedures, organograms, & other forms are included.
Download or read book Teaching at Its Best written by Linda B. Nilson and published by John Wiley & Sons. This book was released on 2010-04-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching at Its Best This third edition of the best-selling handbook offers faculty at all levels an essential toolbox of hundreds of practical teaching techniques, formats, classroom activities, and exercises, all of which can be implemented immediately. This thoroughly revised edition includes the newest portrait of the Millennial student; current research from cognitive psychology; a focus on outcomes maps; the latest legal options on copyright issues; and how to best use new technology including wikis, blogs, podcasts, vodcasts, and clickers. Entirely new chapters include subjects such as matching teaching methods with learning outcomes, inquiry-guided learning, and using visuals to teach, and new sections address Felder and Silverman's Index of Learning Styles, SCALE-UP classrooms, multiple true-false test items, and much more. Praise for the Third Edition of Teaching at Its BestEveryone veterans as well as novices will profit from reading Teaching at Its Best, for it provides both theory and practical suggestions for handling all of the problems one encounters in teaching classes varying in size, ability, and motivation." Wilbert McKeachie, Department of Psychology, University of Michigan, and coauthor, McKeachie's Teaching TipsThis new edition of Dr. Nilson's book, with its completely updated material and several new topics, is an even more powerful collection of ideas and tools than the last. What a great resource, especially for beginning teachers but also for us veterans!" L. Dee Fink, author, Creating Significant Learning ExperiencesThis third edition of Teaching at Its Best is successful at weaving the latest research on teaching and learning into what was already a thorough exploration of each topic. New information on how we learn, how students develop, and innovations in instructional strategies complement the solid foundation established in the first two editions." Marilla D. Svinicki, Department of Psychology, The University of Texas, Austin, and coauthor, McKeachie's Teaching Tips
Download or read book Graphic Design Solutions written by Robin Landa and published by Wadsworth Publishing Company. This book was released on 2013-01-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout.
Download or read book Fundamentals of Business Process Management written by Marlon Dumas and published by Springer. This book was released on 2018-03-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide. In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives. The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website.
Download or read book Group Counseling written by Ed Jacobs and published by Cognella Academic Publishing. This book was released on 2021-09-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Group Counseling: Strategies and Skills provides readers with a comprehensive exploration of group counseling with emphasis on critical techniques for effective group leadership. The text is known for being hands-on and reader friendly. It successfully marries traditional theories and concepts with valuable strategies and sage advice that prepares group leaders for impactful practice. Readers also receive access to videos that show leaders demonstrating the skills discussed in the book. The ninth edition features new content related to the social justice movement as well as leading groups during times of crisis such as the global pandemic that began in 2020. Each chapter has been updated to include learning objectives, information on leading groups virtually, and case studies. The section about leading groups of children and adolescents has been expanded, and references throughout the text have been updated. Group Counseling is an indispensable resource for practicing or future counselors, social workers, psychologists, and others who currently lead or are preparing to lead groups in a variety of settings.
Download or read book The College Writer written by Randall VanderMey and published by . This book was released on 2006-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.
Download or read book CB 7 written by Barry J. Babin and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Marketing written by Melissa S. Barker and published by Cengage Learning. This book was released on 2012-03-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Download or read book Systems Analysis and Design written by Gary B. Shelly and published by . This book was released on 2011 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Systems Analysis and Design,Video Enganced International Edition offers a practical, visually appealing approach to information systems development.
Download or read book Introduction To Design And Analysis Of Algorithms 2 E written by Anany Levitin and published by Pearson Education India. This book was released on 2008-09 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Information Security written by Michael E. Whitman and published by Course Technology. This book was released on 2021-06-15 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the latest trends, developments and technology in information security with Whitman/Mattord's market-leading PRINCIPLES OF INFORMATION SECURITY, 7th Edition. Designed specifically to meet the needs of information systems students like you, this edition's balanced focus addresses all aspects of information security, rather than simply offering a technical control perspective. This overview explores important terms and examines what is needed to manage an effective information security program. A new module details incident response and detection strategies. In addition, current, relevant updates highlight the latest practices in security operations as well as legislative issues, information management toolsets, digital forensics and the most recent policies and guidelines that correspond to federal and international standards. MindTap digital resources offer interactive content to further strength your success as a business decision-maker.
Download or read book Guide to Business Etiquette written by Roy A. Cook and published by Pearson College Division. This book was released on 2010-05-24 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, professional, reader-friendly guide to understanding business etiquette. Put your best professional foot forward with Guide to Business Etiquette, a brief text that covers all the important issues and concepts without confusing the reader with excess material. This edition now covers basic digital etiquette and provides information on how to maintain business relationships.
