Download or read book Marketing Concept The St Gallen Management Approach written by Thomas Bieger and published by UTB. This book was released on 2021-09-06 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Download or read book Marketing Strategy Management written by Diane M. Phillips and published by SAGE. This book was released on 2023-02-16 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.
Download or read book The New St Gallen Management Model written by Johannes Rüegg-Stürm and published by Springer. This book was released on 2004-12-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in German, this book starts from the premise that managers' understanding and theories of organizations determine how they decide to act. It therefore scrutinises management's basic tasks, and examines the most important concepts of management science, prompting questions for a company's 'health check'. The management tasks and scientific concepts are presented on the basis of an integrated framework which allows the reader to easily recognize their interdependencies and interlinkages.
Download or read book Marketing Management written by Joseph P. Guiltinan and published by McGraw-Hill Companies. This book was released on 1991 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
Download or read book Strategic Marketing written by Torsten Tomczak and published by Springer. This book was released on 2017-09-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Download or read book Economy Company Management written by Jean-Paul Thommen and published by Versus Verlag. This book was released on 2014-02-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions: - What is the relevant macroeconomic context for a company? - What are the main characteristics of a company? - Which tasks does managing a company involve? - How important is the environment of a company? - Which goals does a company pursue? The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
Download or read book Principles of Marketing written by Philip Kotler and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1983 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing Management Theory and Practice written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Download or read book Strategic Marketing Management written by Mark E. Parry and published by McGraw Hill Professional. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Download or read book Marketing Management and Strategy written by Philip Kotler and published by Prentice Hall. This book was released on 1980 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Task of Marketing Management written by G. H. G. Lucas and published by . This book was released on 1983 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Download or read book Marketing Strategy written by Mark E. Hill and published by SAGE. This book was released on 2012-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved.
Download or read book Managing in a Complex World written by Johannes Rüegg-Stürm and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Marketing written by Gary Armstrong and published by Pearson Australia. This book was released on 2014-10-01 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
Download or read book Modern Marketing Management written by Ferdinand F. Mauser and published by . This book was released on 1961 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Framework for Marketing Management written by Philip Kotler and published by . This book was released on 2003 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features include: coverage of adapting marketing to the new economy; real-world vignettes; illustrations and marketing advertisements; a full package of teaching supplements and an accompanying companion website.
