Download or read book Marketing cinematogr fico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Download or read book Marketing cinematogr fico y de series written by José Vicente García Santamaría and published by Editorial UOC. This book was released on 2023-01-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tarea del marketing audiovisual es cada vez más compleja en un contexto en que las plataformas de VoD (video on demand) y las productoras cinematográficas compiten por un mismo objetivo: captar la atención de las audiencias para generar así comunidad y ser objeto de atención preferente en redes sociales. Este libro pretende, por tanto, proporcionar las herramientas suficientes para construir planes eficaces de comunicación y marketing que puedan aplicarse a films, series y documentales. Además de analizar casos relevantes de campañas de promoción, el libro describe cómo abordar planes de marketing con el análisis de las herramientas más relevantes: desde el audit y el benchmark hasta la construcción del storytelling y las narrativas transmedia, incluyendo el funnel de conversión o la taxonomía de medios pagados, propios y ganados.
Download or read book The Economics of the Audiovisual Industry Financing TV Film and Web written by Mario La Torre and published by Springer. This book was released on 2016-12-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY licence. Recent reductions in public funding for audiovisual products have led to dramatic changes in the industry. The lack of interaction between the industry and capital markets has made sourcing funds for audiovisual products especially difficult. This book explains why the distance between the audiovisual and financial markets exists, and considers the perspective of both audiovisual companies and financial intermediaries. Providing a thorough overview of the audiovisual industry in three major categories (television, cinema and web), it analyses the financing behind each. The author adapts the traditional assessment methods to include exploitation rights, distribution deals and risk determinants ; he also proposes a pricing model for the audiovisual products demonstrating that prices and values in a industry of prototype goods do not depend solely on cost and revenue. The book also includes a methodology for analysing the economics of the sector, the different sales agreements between broadcasters and the distribution deals between distributors and independent producers. Finally, a description of the main financial products for private finance is provided, as well as an explanation of how public funds can act as leverage to catalyze private resources through the use of guarantee funds. In The Economics of the Audiovisual Industry the author suggests that rather than relying on subsidized public support, the audiovisual industry should foster private-public partnerships and market dynamics to promote an alternative funding model based on a profitable and long-lasting connection between the audiovisual and financial markets. The valuation model, both for products and firms, proposed in this book are at the basis of this new approach.
Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1963 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Download or read book The Routledge Handbook of Spanish Translation Studies written by Roberto Valdeón and published by Routledge. This book was released on 2019-05-28 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading experts in the area, The Routledge Handbook of Spanish Translation Studies brings together original contributions representing a culmination of the extensive research to-date within the field of Spanish Translation Studies. The Handbook covers a variety of translation related issues, both theoretical and practical, providing an overview of the field and establishing directions for future research. It starts by looking at the history of translation in Spain, the Americas during the colonial period and Latin America, and then moves on to discuss well-established areas of research such as literary translation and audiovisual translation, at which Spanish researchers have excelled. It also provides state-of-the-art information on new topics such as the interface between translation and humour on the one hand, and the translation of comics on the other. This Handbook is an indispensable resource for postgraduate students and researchers of translation studies.
Download or read book Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities CISOC 2022 written by Daniel Barredo-Ibáñez and published by Springer Nature. This book was released on 2023-02-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. CISOC’2022 – The 2022 International Conference on International Studies in Social Sciences and Humanities, invites the entire scientific, academic and professional community to present their contributions, which can be written in French, English, Spanish or Portuguese. All papers (full articles) will be submitted to a “double-blind review” by at least two members of the Scientific Committee, based on relevance, originality, importance and clarity. The papers presented must bring discussions on actual theoretical, or methodological, or empirical workshop proposals around Social Sciences and Humanities. The topics proposed for the Conference are related to: Psychology, Education, History, Linguistics and language, Political science, Religious studies, Philosophy, Globalization, Humanities, Archaeology, Anthropology, Inter-cultural studies, Development, Geography, Library and Information Sciences.
Download or read book Revolutionizing Communication written by Raquel V. Benítez Rojas and published by CRC Press. This book was released on 2024-10-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionizing Communication: The Role of Artificial Intelligence explores the wide-ranging effects of artificial intelligence (AI) on how we connect and communicate, changing social interactions, relationships, and the very structure of our society. Through insightful analysis, practical examples, and knowledgeable perspectives, the book examines chatbots, virtual assistants, natural language processing, and more. It shows how these technologies have a significant impact on cultural productions, business, education, ethics, advertising, media, journalism, and interpersonal interactions. Revolutionizing Communication is a guide to comprehending the present and future of communication in the era of AI. It provides invaluable insights for professionals, academics, and everyone interested in the significant changes occurring in our digital age.
Download or read book A Cinema of Poetry written by Joseph Luzzi and published by JHU Press. This book was released on 2014-06-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cinema of Poetry brings Italian film studies into dialogue with fields outside its usual purview by showing how films can contribute to our understanding of aesthetic questions that stretch back to Homer. Joseph Luzzi considers the relation between film and literature, especially the cinematic adaptation of literary sources and, more generally, the fields of rhetoric, media studies, and modern Italian culture. The book balances theoretical inquiry with close readings of films by the masters of Italian cinema: Roberto Rossellini, Vittorio De Sica, Luchino Visconti, Michelangelo Antonioni, Federico Fellini, Pier Paolo Pasolini, Bernardo Bertolucci, and others. Luzzi's study is the first to show how Italian filmmakers address such crucial aesthetic issues as the nature of the chorus, the relation between symbol and allegory, the literary prehistory of montage, and the place of poetry in cinematic expression—what Pasolini called the "cinema of poetry." While Luzzi establishes how certain qualities of film—its link with technological processes, capacity for mass distribution, synthetic virtues (and vices) as the so-called total art—have reshaped centuries-long debates, A Cinema of Poetry also explores what is specific to the Italian art film and, more broadly, Italian cinematic history. In other words, what makes this version of the art film recognizably "Italian"? "A thought-provoking and well-written investigation of the role of history and realism in Italian cinema and the role played by the centuries-long tradition of poetry (or more precisely, poesis) in this quest."—H-Italy "Ambitious, inventive, learned . . . A Cinema of Poetry . . . brilliantly analyzes the art in the art film by showing how Italian cinema uses a chorus or expresses itself through allegory . . . This impressively intelligent re-description of the tradition surely takes its place alongside other necessary histories of Italian cinema."—Choice Joseph Luzzi is a professor of comparative literature at Bard College. He is the author of Romantic Europe and the Ghost of Italy, which received the MLA’s Scaglione Prize for Italian Studies; My Two Italies, a New York Times Book Review Editors' Choice; and In a Dark Wood: What Dante Taught Me about Grief, Healing, and the Mysteries of Love.
Download or read book Tracing the Borders of Spanish Horror Cinema and Television written by Jorge Marí and published by Taylor & Francis. This book was released on 2017-04-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical anthology sets out to explore the boom that horror cinema and TV productions have experienced in Spain in the past two decades. It uses a range of critical and theoretical perspectives to examine a broad variety of films and filmmakers, such as works by Alejandro Amenábar, Álex de la Iglesia, Pedro Almodóvar, Guillermo del Toro, Juan Antonio Bayona, and Jaume Balagueró and Paco Plaza. The volume revolves around a set of fundamental questions: What are the causes for this new Spanish horror-mania? What cultural anxieties and desires, ideological motives and practical interests may be behind such boom? Is there anything specifically "Spanish" about the Spanish horror film and TV productions, any distinctive traits different from Hollywood and other European models that may be associated to the particular political, social, economic or cultural circumstances of contemporary Spain?
Download or read book The Film Daily Year Book of Motion Pictures written by and published by . This book was released on 1967 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Moralizing Cinema written by Daniel Biltereyst and published by Routledge. This book was released on 2014-11-20 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is part of the recent interest in the study of religion and popular media culture (cinema in particular), but it strongly differs from most of this work in this maturing discipline. Contrary to most other edited volumes and monographs on film and religion, Moralizing Cinema will not focus upon films (cf. the representation of biblical figures, religious themes in films, the fidelity question in movies), but rather look beyond the film text, content or aesthetics, by concentrating on the cinema-related actions, strategies and policies developed by the Catholic Church and Catholic organizations in order to influence cinema. Whereas the key role of Catholics in cinema has been well studied in the USA (cf. literature on the Legion of Decency and on the Catholic influenced Production Code Administration), the issue remains unexplored for other parts of the world. The book includes case studies on Argentina, Belgium, France, Ireland, Italy, Luxemburg, the Netherlands, and the USA.
Download or read book Post War Italian Cinema written by Daniela Treveri Gennari and published by Routledge. This book was released on 2011-02-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the involvement of the United States and the Vatican in the Italian film industry between 1945 and 1960. Gennari analyzes the tensions between economic (film industry), political (government) and ideological pressures.
Download or read book Portuguese Cinema 1960 2010 written by André Rui Graça and published by Boydell & Brewer. This book was released on 2021 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has Portugal's vibrant and creative cinema industry not been more commercially successful?
Download or read book Cine scapes written by Richard Koeck and published by Routledge. This book was released on 2013 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cine-scapes ignites new ways of seeing, thinking and debating the nature of architecture and urban spaces.Drawing on the author's extensive knowledge it: offers insight into architecture and urban debates through the eyes of a practitioner working in the fields of film and architectural design emphasizes how filmic/cinematic tendencies take place or find their way into urban practices can be used as a tool for educators, students and practitioners in architecture and urban design to communicate and discuss design issues with regard to contemporary architecture and cities
