Download or read book Marketing Chronicles written by Nimish V. Dwivedi and published by Notion Press. This book was released on 2017-10-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.” Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran • From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Download or read book Memnoch the Devil written by Anne Rice and published by Ballantine Books. This book was released on 2010-11-17 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "STARTLING . . . FIENDISH . . . MEMNOCH'S TALE IS COMPELLING." --New York Daily News "Like Interview with the Vampire, Memnoch has a half-maddened, fever-pitch intensity. . . . Narrated by Rice's most cherished character, the vampire Lestat, Memnoch tells a tale as old as Scripture's legends and as modern as today's religious strife." --Rolling Stone "SENSUAL . . . BOLD, FAST-PACED." --USA Today "Rice has penned an ambitious close to this long-running series. . . . Fans will no doubt devour this." --The Washington Post Book World "MEMNOCH THE DEVIL OFFERS PASSAGES OF POETIC BRILLIANCE." --Playboy "[MEMNOCH] is one of Rice's most intriguing and sympathetic characters to date. . . . Rice ups the ante, taking Lestat where few writers have ventured: into heaven and hell itself. She carries it off in top form." --The Seattle Times

Download or read book Christotainment written by Shirley R. Steinberg,Joe L. and published by Routledge. This book was released on 2018-04-17 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two thousand years Christian expansion and proselytizing was couched in terms of 'defending the faith'. Until recently in the United States, much of that defense came in the form of reactions against the 'liberal' influences channeled through big-corporate media such as popular music, Hollywood movies, and network and cable television. But the election of Ronald Reagan as a Hollywood President introduced Christian America to the tools of advertising and multimedia appeals to children and youth to win new believers to God's armies. Christotainment examines how Christian fundamentalism has realigned its armies to combat threats against it by employing the forces it once considered its chief enemies: the entertainment media, including movies, television, music, cartoons, theme parks, video games, and books. Invited contributors discuss the critical theoretical frameworks of top-selling devices within Christian pop culture and the appeal to masses of American souls through the blessed marriage of corporatism and the quest for pleasure.

Download or read book The Corruption Chronicles written by Tom Fitton and published by Simon and Schuster. This book was released on 2014-06-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discloses secrets and corruption the watchdog group has discovered in the Obama administration through various legal battles, sharing insights into activities related to terrorism, illegal immigration, and the health-care initiative.

Download or read book The Mommy Chronicles written by Sara Ellington and published by Hay House, Inc. This book was released on 2005-02-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: When girlfriends Stephanie Triplett and Sara Ellington realized that they were both pregnant and their babies were due just weeks apart, they began e-mailing each other constantly. Throughout their individual journeys, both women discovered many aspects of pregnancy, childbirth, and especially motherhood that no one ever seemed to talk about. Stephanie and Sara had both read every book on these subjects they could find so why weren’t they prepared for the roller-coaster ride they were about to embark on? Why hadn’t anyone ever given then the real truth about being a Mommy before?! The Mommy Chronicles is a warm, candid, and sometimes irreverent view into the lives and emotions of these two new mothers. In intimate and often hilarious detail, the authors share their own diverse-and universal-experiences as they progress from being pregnant…to being parents. Listen in on their conversations as they laugh, cry, rage, and celebrate. Labor and delivery, postpartum depression, career choices, daycare dilemmas, husbands who don't get it - it's all here, presented in an entertaining, easy-to-read format.

Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.

Download or read book The Cultural Industries written by David Hesmondhalgh and published by SAGE. This book was released on 2007-04-25 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cultural Industries places transformation in the cultural industries in long-term political, economic and cultural context. In doing so, Hesmondhalgh offers a distinctive critical approach to cultural production, drawing on political economy perspectives, but also on cultural studies, sociology and social theory.

Download or read book Artificial Intelligence for a Sustainable Industry 4 0 written by Shashank Awasthi and published by Springer Nature. This book was released on 2021-10-21 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the recent advancements in the field of artificial intelligence (AI) and addresses how useful it is in achieving truly sustainable solutions. The book also serves as a useful reference literature in developing sustainable engineering solutions to various social and techno-commercial issues of global significance. This book is organized into two sections: section 1 is focused on fundamentals and principles of AI to lay the groundwork for the second section. Section 2 explores the sustainable engineering solutions development using AI, which addresses challenges in various computing techniques and opportunities in engineering design for sustainable development using IoT/AI and smart cities. Applications include waste minimization, re-manufacturing, reuse and recycling technologies using IoT/AI, Industry 4.0, intelligent and smart grid systems, energy conservation using technology, and robotic process automation (RPA). The book is ideal for the engineers, researchers and students interested in how AI can aid in sustainable development applications.

Download or read book The Rodrigo Chronicles written by Richard Delgado and published by NYU Press. This book was released on 1996-10-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dubbed a pioneer of critical race theory, Delgado offers a book of compelling conversations about race in America Richard Delgado is one of the most evocative and forceful voices writing on the subject of race and law in America today. The New York Times has described him as a pioneer of critical race theory, the bold and provocative movement that, according to the Times "will be influencing the practice of law for years to come." In The Rodrigo Chronicles, Delgado, adopting his trademark storytelling approach, casts aside the dense, dry language so commonly associated with legal writing and offers up a series of incisive and compelling conversations about race in America. Rodrigo, a brash and brilliant African-American law graduate has been living in Italy and has just arrived in the office of a professor when we meet him. Through the course of the book, the professor and he discuss the American racial scene, touching on such issues as the role of minorities in an age of global markets and competition, the black left, the rise of the black right, black crime, feminism, law reform, and the economics of racial discrimination. Expanding on one of the central themes of the critical race movement, namely that the law has an overwhelmingly white voice, Delgado here presents a radical and stunning thesis: it is not black, but white, crime that poses the most significant problem in modern American life.

Download or read book Harry Potter written by S. Gunelius and published by Springer. This book was released on 2008-06-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Download or read book 50 COOL STORIES 3000 HOT WORDS Master VOCABULARY in 50 days for GRE MBA SAT Banking SSC Defence Exams 2nd Edition written by Avinash Inamdar and published by Disha Publications. This book was released on 2017-08-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scared of cramming those miles long word lists? Wish you could have an easier, less frightening way of mastering vocabulary for SAT, CAT, MBA, GRE, GMAT, CLAT, Bank PO/ Clerk, SSC & other competitive exams. For the first time, in INDIA, Disha publishes a unique and innovative way to master wordlist. The thoroughly revised and updated 2nd edition of the book 50 COOL STORIES, 3000 HOT WORDS is a unique book for Vocabulary Building, based on the Learning through Contextual Usage strategy. The book is an excellent compilation of 50 titillating stories from diverse areas like, Law, Business, Linguistics, Media, Movies, Sports, Polity, Economics, sociology, technology, Demographics, Environment, Marketing, Infrastructure, etc. The stories provide usage of 3000 words very very useful to crack the mentioned exams. At the end of each story the author provides the words, their meaning, different forms of the word, synonyms etc. An alphabetical list of the words is provided at the end of the book for an easy reference. The book can be easily competed in 50 Hours. The book provides a radical approach of combining an extremely readable book and a dictionary in one package. The book also offers multiple benefits to the readers: • Improves Vocabulary • Improves General Knowledge • Improves Reading Skills • Teaches Contextual Usage • Inputs for Essay Writing • Inputs for GD/ PI • Improves Socio-economic Awareness • Updates on Current Trend & Issues • Cool & Interesting Reading

Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Download or read book Principles of Marketing written by Ayantunji Gbadamosi and published by Bloomsbury Publishing. This book was released on 2013-11-19 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.