Download or read book Marketing Channels and Supply Chain Networks in North America written by Robert D. Tamilia and published by Springer Nature. This book was released on 2020-04-09 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.

Download or read book Gower Handbook of Supply Chain Management written by John Gattorna and published by Routledge. This book was released on 2017-03-02 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will need to look no further. Written by a team of leading consultants with contributions from leading academic experts, this book will help you to keep pace with the latest global developments in supply chain management and logistics, and plan for the future. This book has over thirty chapters with detailed accounts of key topics and the latest developments, from e-collaboration and CRM integration, to reverse logistics and strategic sourcing, and includes case studies from Asia, Europe and North America. It looks at all aspects of operational excellence in logistics and supply chain management. The Gower Handbook of Supply Chain Management will help managers to benchmark their operations against the best-of-breed supply chains across the world. It provides a unique single source of expert opinion and experience.

Download or read book Information Logistics in Supply Chain Networks written by Markus Fricke and published by ibidem-Verlag / ibidem Press. This book was released on 2004-06-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can inter-organizational cooperation’s in supply chains be improved? This book analyzes the interdependencies between the use of information and communication technologies and the efficient form of IT-based coordination in supply chains and/or supply chain networks. Using the results of an empirical survey done in the European automotive industry, the status quo and the future of different information and communication technologies used to support supply chain operations is shown. The results on a general level were complemented by case studies which give examples demonstrating the specific behavior of individual companies and technological concepts in the automotive industry. On the methodological basis of transaction costs theory, network effect theory and empirical findings, an economic model of “information logistics” is developed, that can be applied to determine optimal IT-configuration and information flows and thus to analyze efficiency of networked cooperation forms. At the example of vehiclespecific supply chains and industry networks it is shown, how the overall network costs necessary to exchange information between business partners can be improved.

Download or read book Marketing The Basics written by Karl Moore and published by Routledge. This book was released on 2009-12-04 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Download or read book The Marketing Strategy Desktop Guide written by Norton Paley and published by Thorogood Publishing. This book was released on 2007 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Download or read book E agriculture in action Blockchain for agriculture written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2019-02-15 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of ICT in the last decade has provided many opportunities to overcome some of the challenges faced by the agriculture sector. Recent developments such as the increase in the use of mobile-broadband access devices, the Internet of things (IoT), drones, smart networks, capacity for big data analytics, and artificial intelligence have provided agriculture stakeholders with some key tools and technologies to improve production and marketing processes, for example, in agriculture and allied fields. One of the most discussed technologies of late is Distributed Ledger Technology (DLT); Blockchain is one implementation of DLTs. This publication aims to demystify the technology, provide some thoughts on the opportunities and challenges in implementing blockchain-based systems as well as document some case studies on the use of blockchain for agriculture.

Download or read book Supply Chain Sustainability and Raw Material Management Concepts and Processes written by Farahani, Reza Zanjirani and published by IGI Global. This book was released on 2011-12-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations find supply chain management an essential prerequisite to building a sustainable competitive edge for their services or products. While interest in SCM is enormous, lack of theoretical frameworks and real world applications often characterizes research in the field, and effective management of the supply chain remains elusive. Supply Chain Sustainability and Raw Material Management: Concepts and Processes is a comprehensive and up-to-date resource for operations researchers, management scientists, industrial engineers, and other business practitioners and specialists looking for systemic and advanced discussions of supply chain management. By presenting qualitative concepts, quantitative models, and case studies, this book is a coherent guide to creating long-term and sustainable performance for organizations who want to compete in the global market.

Download or read book Port Operations Planning and Logistics written by Khalid Bichou and published by CRC Press. This book was released on 2014-04-16 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Port Operations, Planning and Logistics offers detailed analysis of world port systems by applying both theoretical and practical (managerial) approaches to port operations, management and policy. The author draws from a rare combination of extensive cross-management professional experience and established multidisciplinary academic expertise to provide a structured publication that cuts across different research fields; economics, engineering, operations, technology, management, strategy and policy. The book explores various port topics including ICT and technology applications, investment and financing, pricing and asset management, contracts regulations, safety security and environmental management. Each is supported with case studies and practical examples of the latest developments in the field.

Download or read book Strategic Marketing Issues in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2018-07-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.

Download or read book Dynamics in chains and networks written by H.J. Bremmers and published by BRILL. This book was released on 2023-08-28 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Companies in food- and agribusiness chains and networks are facing ever-faster changes in the business environment, to which they must respond through continuous innovation. Societal concerns regarding animal welfare and environmental issues have to be met in a very competitive, increasingly global environment. The growing concern of consumers regarding the quality, traceability and environmental friendliness of products and processes call for fundamentally new ways of developing, producing and marketing products. New ways of organizing food supply networks, with new ties between firms and even between formerly separate sectors -such as the health and the food sector- are needed to cope with these new demands. This publication focusses on the dynamic response to these changes in chains and networks. Important topics include among others: critical success factors for design and control of innovative chains and networks, globalization of the business environment, effects of institutional and policy change, governance structures, technologies for managing interaction and design of information architectures for chains and networks."

Download or read book Encyclopedia of Food Security and Sustainability written by and published by Elsevier. This book was released on 2018-11-08 with total page 1861 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Food Security and Sustainability, Three Volume Set covers the hottest topics in the science of food sustainability, providing a synopsis of the path society is on to secure food for a growing population. It investigates the focal issue of sustainable food production in relation to the effects of global change on food resources, biodiversity and global food security. This collection of methodological approaches and knowledge derived from expert authors around the world offers the research community, food industry, scientists and students with the knowledge to relate to, and report on, the novel challenges of food production and sustainability. This comprehensive encyclopedia will act as a platform to show how an interdisciplinary approach and closer collaboration between the scientific and industrial communities is necessary to strengthen our existing capacity to generate and share research data. Offers readers a ‘one-stop’ resource on the topic of food security and sustainability Contains articles split into sections based on the various dimensions of Food Security and Food Sustainability Written by academics and practitioners from various fields and regions with a “farm to fork understanding Includes concise and accessible chapters, providing an authoritative introduction for non-specialists and readers from undergraduate level upwards, as well as up-to-date foundational content for those familiar with the field

Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2016-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Download or read book Handbook on Business Information Systems written by Angappa Gunasekaran and published by World Scientific. This book was released on 2010 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: --Book Jacket.

Download or read book SMART Supply Network written by Arkadiusz Kawa and published by Springer. This book was released on 2018-06-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes approaches, opinions, and concepts for new and emerging solutions and technologies that could be successfully applied in the configuration, optimization and management of supply networks in the highly volatile environment of today’s global economy. It features numerous case studies and quantitative research from different sectors and different countries. The authors, which include academics and managers alike, present tips on technical, organizational, financial and social aspects of implementing the new SMART solution. Dynamic and changing market conditions have made it necessary for companies to act in networks to maintain their competitive position. Accordingly, they have to adapt their own actions to those of other market players, which requires a SMART attitude: today’s supply networks need to be Sustainable, Modern, Adaptive, Robust and innovative Technology-oriented. For example, this concerns making decisions about the extent to which a business model should be green or lean. In turn, these decisions impact logistics, IT, environmental issues and co-operation between suppliers, customers, competitors, and complementors.

Download or read book The Handbook of Technology Management Supply Chain Management Marketing and Advertising and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners