Download or read book Principles of Marketing written by Philip Kotler and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1983 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Canadian Second Edition Computerized Test Item File written by Armstrong, Gary and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1992 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Download or read book Vietnam 1946 written by Stein Tonnesson and published by Univ of California Press. This book was released on 2010 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vietnam 1946 is a masterful narrative of the immediate origins of the first Vietnam War. It is, by turns, vivid and shocking; it is always immensely revealing. Tønnesson brings forensic clarity to crucial events about which, even now, some sixty years later, fundamental misapprehensions exist. An outstanding work of scholarship of major international importance."—Martin Thomas, author of Empires of Intelligence "Tønnesson captures brilliantly the 1946 confrontation between two republics: France determined to redeem itself from Axis humiliation by regaining Indochina; Vietnam equally determined to retake independence after eighty years of colonial servitude. Tønnesson also demonstrates, however, that some leaders on each side really wanted a peaceful, mutually beneficial outcome. Descent into full-scale war was not inevitable. This is a carefully researched, clearly written analysis of a vital moment in the 20th century history of both countries. It is also a meditation on the elusive boundary between free will and determinism in human affairs."—David Marr, author of Vietnamese Tradition on Trial, 1920-1945 “Stein Tønnesson's Vietnam 1946 answers the fundamental question about the first of Vietnam's 20th century wars, the one fought against the French: how did it happen? He has written a meticulously researched account which restores their contingency to the events. The first Indochina war, like those that succeeded it, was not inevitable and Tønnesson explains why and how it happened anyway.”—Marilyn Young, author of The Vietnam Wars 1945-1990
Download or read book Hollywood Highbrow written by Shyon Baumann and published by Princeton University Press. This book was released on 2018-06-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Download or read book Sport Culture and the Modern State written by Hart Cantelon and published by . This book was released on 1982 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Brand Management written by Barbara Loken and published by Psychology Press. This book was released on 2023-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Download or read book Canadian Working class History written by Laurel Sefton MacDowell and published by Canadian Scholars’ Press. This book was released on 2006 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian Working-Class History: Selected Readings, Third Edition, is an updated version of the bestselling reader that brings together recent and classic scholarship on the history, politics, and social groups of the working class in Canada. Some of the changes readers will find in the new edition include better representation of women scholars and nine provocative and ground-breaking new articles on racism and human rights; women's equality; gender history; Quebec sovereignty; and the environment.
Download or read book The Sex Starved Marriage written by Michele Weiner-Davis and published by Simon & Schuster Limited. This book was released on 2004 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Not tonight, darling, I've got a headache...' An estimated one in three couples suffer from problems associated with one partner having a higher libido than the other. Marriage therapist Michele Weiner Davis has written THE SEX-STARVED MARRIAGE to help couples come to terms with this problem. Weiner Davis shows you how to address pyschological factors like depression, poor body image and communication problems that affect sexual desire. With separate chapters for the spouse that's ready for action and the spouse that's ready for sleep, THE SEX-STARVED MARRIAGE will help you re-spark your passion and stop you fighting about sex. Weiner Davis is renowned for her straight-talking style and here she puts it to great use to let you know you're not alone in having marital sex problems. Bitterness or complacency about ho-hum sex can ruin a marriage, breaking the emotional tie of good sex.
Download or read book Recovery of Gray Wolves in the Great Lakes Region of the United States written by Adrian P. Wydeven and published by Springer Science & Business Media. This book was released on 2009-02-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we document and evaluate the recovery of gray wolves (Canis lupus) in the Great Lakes region of the United States. The Great Lakes region is unique in that it was the only portion of the lower 48 states where wolves were never c- pletely extirpated. This region also contains the area where many of the first m- ern concepts of wolf conservation and research where developed. Early proponents of wolf conservation such as Aldo Leopold, Sigurd Olson, and Durward Allen lived and worked in the region. The longest ongoing research on wolf–prey relations (see Vucetich and Peterson, Chap. 3) and the first use of radio telemetry for studying wolves (see Mech, Chap. 2) occurred in the Great Lakes region. The Great Lakes region is the first place in the United States where “Endangered” wolf populations recovered. All three states (Minnesota, Wisconsin, and Michigan) developed ecologically and socially sound wolf conservation plans, and the federal government delisted the population of wolves in these states from the United States list of endangered and threatened species on March 12, 2007 (see Refsnider, Chap. 21). Wolf management reverted to the individual states at that time. Although this delisting has since been challenged, we believe that biological recovery of wolves has occurred and anticipate the delisting will be restored. This will be the first case of wolf conservation reverting from the federal government to the state conser- tion agencies in the United States.
Download or read book The Crackwalker written by Judith Thompson and published by . This book was released on 1981 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Business Strategy Management and the New Realities written by S. Tamer Cavusgil and published by Pearson Education India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 2018 International Conference on Signal Processing and Information Security ICSPIS written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Canadian Second Edition Test Item File written by Bennett, Arlene and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1992-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cambridge Economic History of Latin America written by Victor Bulmer-Thomas and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
