Download or read book Marketing Booze to Blacks written by George A. Hacker and published by Center for Science in the. This book was released on 1987-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer, wine, and liquor manufacturers aggressively seek to maximize sales of their products to blacks, despite public health and safety problems associated with those products. Rather than act to protect the public from the over-promotion of alcohol, government has set few effective constraints on the sales stratagems of alcoholic beverage producers, who advertise their brands to young people, and who routinely promote regular, daily drinking and appeal to the psychological needs of alcohol abusers. Although blacks, overall, consume less alcohol per capita than whites, drinking in the black community results in disproportionately high rates of certain alcohol-related problems, such as cirrhosis of the liver, esophageal cancer, and violent crime and accidents. But the black population is being targeted for increased consumption. Advertising and other marketing practices directed at blacks are examined. The alcohol industry's varied public relations and "public service" activities, which have been implemented ostensibly to promote goodwill in the black community, result in economic dependence that effectively prevents black media and civic organizations from taking energetic actions against alcohol problems. Recommendations are made to help decrease the economic dependence of these organizations on the alcohol industry. (BJV)
Download or read book The Unethical Marketing of Alcohol Products to African Americans written by Keisha L. Young and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Target Marketing Malt Liquor to African American Males written by Carmen Bryant and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Confronting the Impact of Alcohol Labeling and Marketing on Native American Health and Culture written by United States. Congress. House. Select Committee on Children, Youth, and Families and published by . This book was released on 1992 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A congressional hearing examined the effects of alcohol labeling and marketing on Native American health and culture. The focus of the hearing was on "Crazy Horse" malt liquor, a product named for the spiritual and political leader of the Native American Sioux. Following opening remarks by presiding committee chairwoman, Patricia Schroeder, the brewery in question, by letter, objected to not being allowed to participate in the hearing and denied the allegation of targeting Native Americans in marketing its product. A fact sheet provides information on the following issues: (1) alcohol as a major cause of disease, injury, and death among Native Americans; (2) the high rate of alcohol use among Native American youth and problems associated with alcohol use such as driving under the influence, increased sexual behavior, and a high suicide rate among Native Americans; (3) the importance of cultural traditions in alcohol prevention and treatment programs for Native American youth; (4) the practice of alcohol advertisements targeting high-risk groups; and (5) public and court response to the practice of targeted advertising. Also included are testimonies and prepared statements addressing the topics covered in the fact sheet made by members of the U.S. Congress and state legislatures, federal health officials, tribal leaders, and health professionals. (LP)
Download or read book Alcohol and Other Drug Use is a Special Concern for African American Families and Communities written by and published by . This book was released on 1990 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Desegregating the Dollar written by Robert E. Weems and published by NYU Press. This book was released on 1998-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive portrait of African American's complex relationship with consumerism and capitalism in the United States.
Download or read book An African centered Model of Prevention for African American Youth at High Risk written by Lawford L. Goddard and published by . This book was released on 1993 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Causes and Consequences of Alcohol Abuse written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1989 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Race Ethnicity and Health written by Thomas A. LaVeist and published by John Wiley & Sons. This book was released on 2012-10-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race, Ethnicity and Health, Second Edition, is a critical selection of hallmark articles that address health disparities in America. It effectively documents the need for equal treatment and equal health status for minorities. Intended as a resource for faculty and students in public health as well as the social sciences, it will be also be valuable to public health administrators and frontline staff who serve diverse racial and ethnic populations. The book brings together the best peer reviewed research literature from the leading scholars and faculty in this growing field, providing a historical and political context for the study of health, race, and ethnicity, with key findings on disparities in access, use, and quality. This volume also examines the role of health care providers in health disparities and discusses the issue of matching patients and doctors by race. New chapters cover: reflections on demographic changes in the US based on the current census; metrics and nomenclature for disparities; theories of genetic basis for disparities; the built environment; residential segregation; environmental health; occupational health; health disparities in integrated communities; Latino health; Asian populations; stress and health; physician/patient relationships; hospital treatment of minorities; the slavery hypertension hypothesis; geographic disparities; and intervention design.
Download or read book Prevention Pipeline written by and published by . This book was released on 1991 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: An alcohol and drug awareness service.
Download or read book A Guide to Negro Marketing Information written by Emmer Martin Lancaster and published by . This book was released on 1966 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Causes and Consequences of Alcohol Abuse Alcoholism treatment alcohol abuse prevention written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1989 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communicating with the Multicultural Consumer written by Barbara Mueller and published by Peter Lang. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency.
Download or read book Marketing Madness written by Michael Jacobson and published by Routledge. This book was released on 2019-03-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Download or read book Tobacco Issues Tobacco industry conflicts with the cigarette labeling and advertising act Targeting of minorities by alcohol and tobacco advertising written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1989 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alcohol Use Abuse Among Latinos written by Melvin Delgado and published by Routledge. This book was released on 2014-06-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Alcohol Use/Abuse Among Latinos: Issues and Examples of Culturally Competent Services, you will learn how to design and improve services for Latinos with substance abuse problems by understanding that the cultures and personal backgrounds of your clients are crucial to the counseling process. This text will also show you how these service skills apply to the individual, family, or an entire community. Studies show that, according to patients, culturally sensitive and responsive practitioners are generally more credible, trusted, and effective. Alcohol Use/Abuse Among Latinos takes into account several different aspects that will help you develop these traits and provide successful services for Latinos dealing with alcohol or other drug problems. You’ll gain valuable insight into: the five elements that are vital to a successful ATOD (Alcohol, tobacco and Other Drug) service--multiculturism, resilience/strengths, competence, community capacity development, and community participation--plus a detailed explanation of why they are needed step-by-step instructions for using three methods, supervision, inservice training, and consultation, as means of providing ongoing learning of cross-cultural competencies to practitioners why key factors such as economic background, gender, and sexual orientation need to be taken into consideration for ATOD services to be effective demographic patterns and case studies of Latino users and abusers of alcohol and other drugs that illustrate the growing number of Latinos in need of ATOD services why the practitioner needs to be aware of how family importance, values attached to cooperation versus competition, sociability, respect, and action-oriented problem-solving play a role in effective services for Latinos the need for practitioners to understand how ethnic identity, biculturality, Spanish language fluency, gender-specific role expectations, skin color, and overall sense of self can affect the success of services for Latino teenagers how excessive marketing of alcohol to Latino communities, lack of representation, and a lack of community involvement are key barriers to successful ATOD services for Latinos Alcohol Use/Abuse Among Latinos also discusses Latino mens’and womens’individual needs concerning substance abuse. One of the topics addressed, the loss of self-esteem, has been found to be a contributing factor to alcohol use and abuse for Latinas. It offers ways you can promote self-esteem in your Latina clients by focusing on their cultural heritage and pride. In addition, this text takes a unique look Latina lesbians and how training through educational and agency internship programs can promote awareness to your clients’ special needs concerning substance abuse. Alcohol Use/Abuse Among Latinos will help you provide all of your Latino clients with efficient and culture-friendly services for resisting or overcoming the abuse of alcohol, tobacco, or other drugs.
Download or read book Tobacco issues written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1989 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
