Download or read book Marketing Big Oil Brand Lessons from the World s Largest Companies written by M. Robinson and published by Springer. This book was released on 2014-07-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

Download or read book Handbook of Research on IoT Digital Transformation and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Download or read book Taking Evil Seriously written by S. Pihlström and published by Springer. This book was released on 2014-07-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: While moral philosophy has traditionally been understood as an examination of the good life, this book argues that ethical inquiry should, rather, begin from an examination of evil and other 'negative' moral concepts, such as guilt and suffering.

Download or read book The Crisis Prone Society A Brief Guide to Managing the Beliefs that Drive Risk in Business written by I. Mitroff and published by Springer. This book was released on 2014-07-08 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Crisis-Prone Society offers preventative measures that can be taken by business professionals and scholars alike to alleviate the growing potential for crises today. These measures are distilled by close analysis of our recent social history of disasters.

Download or read book The Logic of Wish and Fear New Perspectives on Genres of Western Fiction written by Ben La Farge and published by Springer. This book was released on 2014-07-16 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving effortlessly from Greek to Shakespearean tragedies, to nineteenth and twentieth-century British, American and Russian drama, and fiction and contemporary television, this study sheds new light on the art of comedy.

Download or read book The Right to Conscientious Objection to Military Service and Turkey s Obligations under International Human Rights Law written by Ö. Çinar and published by Springer. This book was released on 2014-07-25 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines Turkey's non-recognition of the right to conscientious objection to military service and locates this non-recognition within the context of international human rights law - specifically United Nations and European Union system.

Download or read book Administrating Victimization written by M. Duggan and published by Springer. This book was released on 2014-06-20 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study addresses the management of victims and victim policy under the Coalition government, in light of an increasing move towards neoliberal and punitive law and order agendas. With a focus on victims of anti-social behaviour and hate crime, Duggan and Heap explore the changing role of the victim in contemporary criminal justice discourses.

Download or read book Hoarders Doomsday Preppers and the Culture of Apocalypse written by Gwendolyn Audrey Foster and published by Springer. This book was released on 2014-06-24 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture of twenty-first century America revolves around narcissistic death, violence, and visions of doom. Foster explores this culture of the apocalypse, from hoarding and gluttony to visions of the post-apocalyptic world.

Download or read book American Sea Literature Seascapes Beach Narratives and Underwater Explorations written by S. Yamashiro and published by Springer. This book was released on 2014-07-31 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing a never-before-seen approach to sea literature, American Sea Literature: Seascapes, Beach Narratives, and Underwater Explorations explores the role of American maritime activities and their cultural representations in literature. Differentiating between the 'terrestrial' and 'oceanic' as concepts, Shin Yamashiro divides sea literature into three categories: literature on the sea, by the sea, and beneath the sea. Discussing both canonical works and new books on scuba diving, deep-sea explorations, and surfing, this fascinating study recognizes sea literature's unique influence on American history.

Download or read book Applying Respondent Driven Sampling to Migrant Populations written by G. Tyldum and published by Springer. This book was released on 2014-06-23 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a thorough introduction to the theoretical and practical aspects of planning, conducting and analysing data from Respondent Driven Sampling surveys, drawing on the experiences of experts in the field as well as pioneers that have applied Respondent Driven Sampling methodology to migrant populations.

Download or read book Human Extension An Alternative to Evolutionism Creationism and Intelligent Design written by Gregory Sandstrom and published by Springer. This book was released on 2014-08-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new angle on the controversy over evolution as a biological theory, creation as a theological/worldview doctrine and evolutionism, creationism and Intelligent Design theory as social ideologies. Rather than presenting a polemic that will enrage or delight one camp or another, this book proposes that a cease-fire is possible.

Download or read book Scholarly Publication in a Changing Academic Landscape Models for Success written by Lynée Lewis Gaillet and published by Springer. This book was released on 2014-06-23 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: More publication by contingent faculty, Guglielmo and Gaillet contend, enriches and deepens both the scholarly conversation and individual faculty's work as teacher-scholars. They provide a guide for scholars off the tenure track, addressing the publication process step by step and showing its compatibility with teaching-focused scholarship.

Download or read book Reason and Faith at Early Princeton Piety and the Knowledge of God written by O. Anderson and published by Springer. This book was released on 2014-06-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching piety and the highest good have been goals from the beginning of the Academy. Princeton University and Theological Seminary had their start in these same ideas. This book explores the concepts of reason and faith at early Princeton by looking at how this institution was shaped by a pursuit of piety and the knowledge of God.

Download or read book UNDP s Engagement with the Private Sector 1994 2011 written by Z. Razeq and published by Springer. This book was released on 2014-08-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging explanation and unique analysis of the increased involvement of the private sector in one of the world's most influential development organizations, the United Nations Development Programme.

Download or read book The Terror Authorization written by S. Murray and published by Springer. This book was released on 2014-06-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three days after September 11, 2001, Congress passed an unprecedented authorization of the use of military force (AUMF 2001) that remains in force today. As the theatre of operation against terrorism changes, the applicability and legality of the AUMF 2001 is under increasing scrutiny - giving way to academic discussion over its current status.

Download or read book Domestic Violence Laws in the United States and India written by S. Goel and published by Springer. This book was released on 2014-09-02 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Domestic Violence Laws in the United States and India is a comparative study of the domestic violence laws in India and the United States, seeking to illuminate the critical issues of intimate partner violence through the lenses of these two societies.

Download or read book Islamophobia Victimisation and the Veil written by I. Zempi and published by Springer. This book was released on 2014-07-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the experiences of veiled Muslim women as victims of Islamophobia, and the impact of this victimisation upon women, their families and wider Muslim communities. It proposes a more effective approach to engaging with these victims; one which recognises their multiple vulnerabilities and their distinct cultural and religious needs.