Download or read book Marketing and the Ecological Crisis written by George Fisk and published by . This book was released on 1974 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative description of how consumption modifications can reduce rising environmental stresses clearly shows how marketing technology can contribute to revising lifestyles and gaining acceptance of ecological imperatives for human survival. The author raises vital questions about using marketing technology as a viable alternative to coercive proposals for assuring compliance to ecological sanctions. His timely explanation of the theory and practice of responsible consumption includes proposals for limiting ownership of durables and for lengthening product life. Among the other topics explored are marketing as a social process and market-directed resource allocation, marketing as a provisioning technology - product planning, packaging, and distribution are all discussed - and programs for implementing ecological objectives and introducing ecologically benign technologies.

Download or read book The Myth of Green Marketing written by Toby M. Smith and published by University of Toronto Press. This book was released on 1998-12-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.

Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Download or read book Consumer Society and Ecological Crisis written by Leslie M. Meier and published by Taylor & Francis. This book was released on 2022-12-15 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the most visible sites of promotional communication, Meier examines less conspicuous facets of marketing and logistics in distinct chapters on plastic packaging, e-commerce, and sustainability pledges in the fossil fuel sector. These three main chapters each explore links between ecological crisis and consumer capitalism, drawing on critical theory and Marxist thought. The topics of consumer convenience, speed, and economic growth – and the role of fossil fuels as guarantor of these logics of consumer society – unite the critical analysis. Situated in the field of media and communication studies and adopting an interdisciplinary approach, this book will be of interest to academics, researchers, and students in the areas of media and communication studies, cultural studies, sociology, geography, philosophy, political science, and advertising.

Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Download or read book Playing Nature written by Alenda Y. Chang and published by U of Minnesota Press. This book was released on 2019-12-31 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A potent new book examines the overlap between our ecological crisis and video games Video games may be fun and immersive diversions from daily life, but can they go beyond the realm of entertainment to do something serious—like help us save the planet? As one of the signature issues of the twenty-first century, ecological deterioration is seemingly everywhere, but it is rarely considered via the realm of interactive digital play. In Playing Nature, Alenda Y. Chang offers groundbreaking methods for exploring this vital overlap. Arguing that games need to be understood as part of a cultural response to the growing ecological crisis, Playing Nature seeds conversations around key environmental science concepts and terms. Chang suggests several ways to rethink existing game taxonomies and theories of agency while revealing surprising fundamental similarities between game play and scientific work. Gracefully reconciling new media theory with environmental criticism, Playing Nature examines an exciting range of games and related art forms, including historical and contemporary analog and digital games, alternate- and augmented-reality games, museum exhibitions, film, and science fiction. Chang puts her surprising ideas into conversation with leading media studies and environmental humanities scholars like Alexander Galloway, Donna Haraway, and Ursula Heise, ultimately exploring manifold ecological futures—not all of them dystopian.

Download or read book Chances and Problems of Marketing of Ecological Products written by Sarah Schmidt and published by GRIN Verlag. This book was released on 2015-06-26 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Environmental Sciences, grade: 1.7, Humboldt-University of Berlin (Life Sciences), course: Environmental Management and Information Systems, language: English, abstract: Recent global developments leaded to big environmental challenges like resource depletion, global warming and environmental degradation and the current population is using already 50 % more resources than the planet earth can provide. Hence people become more and more aware of environmental problems and the pressure for companies to act in an environmentally friendly way is increasing. Today much more than about 30 years ago, citizens, enterprises and institutions concern about these environmental problems. Thus ecological products, also called green products are increasingly marketed through green marketing. There are many chances of successfully market green products but many things have to be taken into account and to be analyzed before conducting green marketing. The aim of this paper is to describe general chances and problems of the marketing of ecological products and how problems can be mitigated. In addition strategies will be highlighted, how to overcome these problems and how to conduct green marketing successfully.

Download or read book Social Marketing Environmental Issues written by Ben Tyson and published by iUniverse. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

Download or read book Social Marketing to Protect the Environment written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Download or read book Media and the Ecological Crisis written by Richard Maxwell and published by Routledge. This book was released on 2014-10-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Ecological Crisis is a collaborative work of interdisciplinary writers engaged in mapping, understanding and addressing the complex contribution of media to the current ecological crisis. The book is informed by a fusion of scholarly, practitioner, and activist interests to inform, educate, and advocate for real, environmentally sound changes in design, policy, industrial, and consumer practices. Aligned with an emerging area of scholarship devoted to identifying and analysing the material physical links of media technologies, cultural production, and environment, it contributes to the project of greening media studies by raising awareness of media technology’s concrete environmental effects.

Download or read book Green Marketing and Environmental Responsibility in Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2017-01-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

Download or read book The Philosophical Roots of the Ecological Crisis written by Joshtrom Isaac Kureethadam and published by Cambridge Scholars Publishing. This book was released on 2018-06-11 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Philosophical Roots of the Ecological Crisis: Descartes and the Modern Worldview traces the conceptual sources of the present environmental degradation within the worldview of Modernity, and particularly within the thought of René Descartes, universally acclaimed as the father of modern philosophy. The book demonstrates how the triple foundations of the Modern worldview – in terms of an exaggerated anthropocentrism, a mechanistic conception of the natural world, and the metaphysical dualism between humanity and the rest of the physical world – can all be largely traced back to Cartesian thought, with direct ecological consequences.

Download or read book The Distortion of Nature s Image written by Damian Gerber and published by SUNY Press. This book was released on 2019-03-25 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates how the notion of an ecological society remains a decisively political question. The global ecological crisis is upon us. From global warming to the long-term implications of ocean acidification, air and water pollution, deforestation, and the omnipresent dangers of nuclear technology the future of our planetary home is threatened. Yet in the midst of the unfolding crisis, the conventional ideologies of the twentieth century and their representations of nature remain unchallenged by both the defenders of capitalism and capitalism’s most radical critics. The Distortion of Nature’s Image illustrates how the anti-naturalism of late capitalist society, in which nature is reified into the emptiness of mere matter, simply a thing to be dominated, is subtly complemented by the failure of the Left to go both beyond the historic limitations of Marx’s nineteenth-century viewpoint and beyond anarchism’s blind faith in “natural law.” However, an alternative for comprehending nature and the ecological crisis as historical and socialphenomena remains open in the dialectical naturalism of Western Marxism and Murray Bookchin’s social ecology. By examining in closer detail how Bookchin’s social ecology politicizes the concept of nature, as well as how precursory models in Western Marxist thought provide a foundation for this, Damian Gerber illustrates how the notion of an ecological society remains a decisively political question. “There are very few studies that bring anarchism into conversation with an ecological focus. Gerber’s book does this in extraordinary form, offering a critical but balanced overview.” — Simon Springer, author of The Anarchist Roots of Geography: Toward Spatial Emancipation

Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Download or read book Environmental Marketing Management written by Ken Peattie and published by FT Prenticehall. This book was released on 1995 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.

Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.