Download or read book Marketing Selling the Travel Product written by James F. Burke and published by Thomson South-Western. This book was released on 1991 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Career Opportunities in the Travel Industry written by Judy Colbert and published by Infobase Publishing. This book was released on 2009 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Travel Management 2nd Edition written by Ghosh Biswanath and published by Vikas Publishing House. This book was released on 2009-11 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with concepts as well as practices, the book covers all important aspects of the subject, giving an overview of the subject to beginners in a concise manner.
Download or read book Operations Management in the Travel Industry 2nd Edition written by Peter Robinson and published by CABI. This book was released on 2016-02-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Download or read book Tourism 2nd Edition written by Peter Robinson and published by CABI. This book was released on 2020-05-22 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised, Tourism, 2nd edition covers aspects of tourism from a modern perspective, providing students with a range of theoretical and research-based explanations, supported by examples, case studies and unique insights from industry representatives. Covering topics such as policy and planning, heritage management, leisure management, event management and hospitality management, the book tackles the practical elements of academic tourism such as infrastructure management and economic development, together with other important contemporary issues such as sustainable development and post-tourists.
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Download or read book Marketing Management 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Download or read book Tourism Planning written by Turgut Var and published by Routledge. This book was released on 2020-10-14 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the fastest growing sectors of the economy since the 1950s, tourism has proved to be a complicated phenomenon, unlike any other economic producer. Over the last few decades, tourism has exerted increasing pressure on the land and negative social, environmental and economic impacts have surfaced as major issues. Positive guidelines for better planning are in demand by developers and designers who need new understandings of the breadth of tourism's complexity for their own success. Long considered the seminal work on tourism development, Tourism Planning provides a comprehensive, integrated overview of all aspects of tourism and the planning functions that accompany it, emphasizing concepts and principles for better planning.
Download or read book Marketing in Travel and Tourism written by Victor T.C. Middleton and published by Routledge. This book was released on 2012-05-23 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Download or read book Tourists and Tourism written by Sharon Gmelch and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The impact of global tourism research is evident throughout this meticulously edited collection." -- BOOK JACKET.
Download or read book Chinese Consumers in a New Era written by Kam Hung and published by Routledge. This book was released on 2016-02-05 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.
Download or read book Cruise Ship Tourism 2nd Edition written by Ross Dowling and published by CABI. This book was released on 2017-01-25 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
Download or read book Viewpoint written by Nona S. Starr and published by . This book was released on 2003 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique in its exploration of the fields of transportation, travel, tourism, and hospitalityas a whole industry,this book features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each fieldbased on the author's extensive experience as a member of the training department in the world's largest travel organization. Content reflects the changes and challenges facing the industry as a result of Sept. 11. Internet problems in each chapter give readers practice with real industry resources. Contains real-life examples of products, services, and organizations; realistic mini-case scenarios; figures, maps, tables, and photographs, many in color; and quick-reference appendices.Places and PeopleDestination Geography. The North American Aviation System. AirportsGateways to the World. The International Experience. Travel by Rail. Travel by Road. Cruising. Travelers at RestThe Hospitality Industry. Touring the World. Meetings and Incentives. Marketing, Sales, and Services. Careers.For those considering a career in transportation, travel, tourism, or hospitality; for travelers wanting to know more about the operation of the industry; and for industry employees who need to know how it all fits together.
Download or read book The Complete Idiot s Guide to Marketing 2nd edition written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Download or read book Managing Operations in Manufacturing Services and e Business 2nd Edition written by Barin N. Nag and published by Rylan Books. This book was released on 2019 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cruise Operations Management written by Philip Gibson and published by Routledge. This book was released on 2012-02-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cruise Operations Management: Hospitality Perspectives provides a comprehensive and contextualized overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Since the first edition of this book, there have been many important developments in the industry and this new edition features revised chapters on: contemporary cruise operations cruise geography itinerary planning health, safety and security maritime issues and legislation. In addition, there is a new chapter on 'Cruise Management Resources' intended to be of benefit to research students. Cruise Operations Management presents a range of issues illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated with cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. They include 'Roles and Responsibilities on a Cruise Ship', 'Customer Service Systems and Passenger Profiles' and 'Managing Food and Drink Operations Onboard'. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
