Download or read book Marketing and Selling for Entrepreneurs ebook written by Jurgen Wolff and published by Pearson UK. This book was released on 2010-01-27 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurial Selling written by Vincent Onyemah and published by Business Expert Press. This book was released on 2017-01-12 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must read for every aspiring entrepreneur. A clear guide to effective and realistic selling for those with a “big idea” who wish to achieve success for their products and to avoid costly and ineffective pitfalls in their quest. The framework balances entrepreneurs’ creativity with a foundation of solid business principles.” --Jim McCann, Founder, 1-800-FLOWERS
Download or read book Sales And Marketing For Entrepreneurs written by Guy Rigby and published by . This book was released on 2011 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook is about sales and marketing for entrepreneurs. The author of this instant guide from Harriman House, Guy Rigby, has also written From Vision to Exit, which is a complete entrepreneurs' guide to setting up, running and passing on or selling a business.
Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Download or read book Entrepreneurial Marketing written by Edwin J. Nijssen and published by Routledge. This book was released on 2021-09-14 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.
Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
Download or read book Zero to Sold written by Arvid Kahl and published by . This book was released on 2020-07-03 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 5 Minute Marketer written by Stefan Ekberg and published by Harriman House Limited. This book was released on 2014-05-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quick marketing ideas with fast results! You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less. Written by Stefan Ekberg, an author with over 20 years' experience in marketing for small firms, this is an amazing book of marketing hacks for anyone who doesn't want to waste time when spreading the word about their business. Some of the 395 techniques will be new to you, while some are familiar ideas that are too easily forgotten in the day-to-day pressures of running a business. You'll find tips on generating new orders, speeding up sales, selling more online, improving your website and much more. Read with an open mind and highlight the ideas you would like to try, then just find 5 minutes and put them into practice. Now what are you waiting for? In 5 minutes' time you could have marketed your business in at least one new way. Don't delay any longer - start reading and start marketing. Become a 5-minute marketer!
Download or read book Marketing for Entrepreneurs written by Frederick G. Crane and published by SAGE. This book was released on 2009-09-16 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the primary reasons most often cited for the failure of a new venture is the entrepreneur's inability to identity and exploit the `right idea'. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure. Marketing for Entrepreneurs moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context. Traditional marketing texts are incapable of addressing marketing concepts directly applicable to the entrepreneur's unique situation. Furthermore, general entrepreneurship books are also not applicable because they tend to focus on management teams or the development of business plans while failing to address critical marketing dimensions.
Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Download or read book Sell More Faster written by Amos Schwartzfarb and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
Download or read book Marketing written by Gloria Green and published by Dearborn Trade Publishing. This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.
Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Download or read book 100 Ways to Sell written by Wes Young and published by Pageville Press. This book was released on 2021-04-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Sell is for sales professionals, entrepreneurs, and small business owners who want to sell more. If you're starting a sales career and don't know where toy start this is the perfect book for you. If you just want to come up with some new ideas of ways to sell more, this book gives you 100 places to start. You're going to learn the basics of selling and a simple system that helps you start selling and sell more. Chapters also cover what to sell, you can sell, and the link between selling and mindset. You also gain access to a free five part master sales course. It doesn't matter if you're selling your own products or services or someone else's, in 100 Ways to Sell you're going to learn the best places to sell and how to do it in the best way. When you put these steps into practice you can develop an endless supply of prospective customers.
Download or read book The Infographic Guide for Entrepreneurs written by Carissa Lytle and published by Simon and Schuster. This book was released on 2019-02-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about starting your own independent business—and earning big—through easy-to-understand infographics. Start your dream business, optimize your freelancing, and max out your earnings with this graphic guide to everything you need to know to work for yourself. The Infographic Guide for Entrepreneurs includes information on how to leverage your skills to earn money, how to apply for a business loan, how to keep track of your earnings and expenses—and much more. With clear and accessible infographics on topics such as “What Makes My Business Unique?”; “Sell Yourself Without Selling Out”; “Feast or Famine: How to Stay Afloat During Dry Spells”; and “Hiring Your Squad”, you’ll learn how easy it is to work for you!
Download or read book Four Steps To Building A Profitable Business written by Deborah Brown-Volkman and published by iUniverse. This book was released on 2004-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you work for yourself? Or, do you dream of doing so one day? Are you worried that your venture will not be sufficiently profitable because of doubts about marketing yourself, your products, or your services? Would you like quick answers and a start-up guide, with resources in one place, to make marketing easy to apply and understand? Deborah Brown-Volkman, noted career and mentor coach, speaker, writer, and author of two books: Coach Yourself To A New Career and Four Steps To Building A Profitable Coaching Practice will show you how to build and market a profitable business in four easy steps. You Will Learn How To: Select the most profitable group of people to market and sell to Create a program or process that potential customers will pay you lots of money for Create a winning marketing strategy with techniques and examples to implement your plan Become masterful at both marketing and selling This book is based on the hundreds of business owners, entrepreneurs, and professionals the author has met and worked with, her twelve years experience as a sales and marketing executive, and personal know-how building two successful marketing-driven companies of her own. This is a practical, down-to-earth guide that takes you through the components of marketing a profitable business quickly and easily.
