Download or read book Marketing and Sales in the Chemical Industry written by Rolf Jakobi and published by Wiley-VCH. This book was released on 2001-04-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail but also discusses such modern marketing tools as the Internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

Download or read book Marketing and Sales in the Chemical Industry written by Jakobi and published by Wiley-VCH. This book was released on 2003-06-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail but also discusses such modern marketing tools as the Internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

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Download or read book Chemistry and the Chemical Industry written by Robert A. Smiley and published by CRC Press. This book was released on 2016-04-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: As chemical companies strive to be more competitive in the world economy, it is essential that their employees, including sales and marketing personnel, as well as administrative support groups understand the basic concepts of the science upon which the industry is based. The authors, who have over 100 years of combined experience in the chemical i

Download or read book Symposia on Information Problems in Chemical Marketing joint with Division of Chemical Literature Some Aspects of Acquisitions The Role of Advertising in the Chemical Industry written by American Chemical Society. Division of Chemical Marketing and Economics and published by . This book was released on 1964 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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