Download or read book Marketing and Public Relations Activities in ARL Libraries written by and published by Association of Research Libr. This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Public Relations Activities in ARK Libraries written by and published by . This book was released on 1999 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Marketing and Promotion of Library Services Based on Statistics Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Download or read book Marketing and Promoting Electronic Resources written by Eleonora I. Dubicki and published by Routledge. This book was released on 2013-10-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.
Download or read book Fundamentals of Collection Development Management written by Peggy Johnson and published by American Library Association. This book was released on 2004 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a fresh approach, this comprehensive guide outlines the step-by-step process of collection development and management. Expert librarian Peggy Johnson offers tips for organizing and staffing, conceiving policy and creating budgets, and developing, marketing and evaluating collections.
Download or read book Dismantling the Public Sphere written by John E. Buschman and published by Bloomsbury Publishing USA. This book was released on 2003-08-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a thorough examination of librarianship and the social and economic contexts in which the profession and its institutions operate. As a basis of analysis, Buschman employs critical education scholarship and the research of German philosopher Jurgen Habermas, whose seminal work on the public sphere—the arena in which the public organizes itself and formulates public opinion—serves as a meta-framework for Buschman's study of librarianship. Buschman asserts that a significant shift has occurred from the library as a contributor to the public good to a model where economic rationality directs policy. He challenges much of the current thinking and assumptions guiding libraries, exploring the circumstances in which librarians and libraries operate and linking the profession back to democratic and public purposes as the core essence of the field. Chapters include: • Crisis Culture and the Need for a Defense of Librarianship in the Public Sphere • The New Public Philosophy and Critical Educational Analysis • The Public Sphere: Rounding Out the Context of Librarianship • Studies in Librarianship and the Dismantling of the Public Sphere • Follow the Money: Library Funding and Information Capitalism • Follow-the-Leader Library Management and the New Public Philosophy • On Customer Driven Librarianship • Drifting Toward the Corporate Model: ALA • Notes on Postmodern Technology, Technocracy, and Libraries • The Public Sphere and Democratic Possibility Highly recommended for courses in policy and librarianship, as well as for academic and public library directors, this work will also be of interest to theorists in the social sciences.
Download or read book The ABCs of ERM written by Jessica Zellers and published by Bloomsbury Publishing USA. This book was released on 2018-01-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them? Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management—from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.
Download or read book Fundamentals of Electronic Resources Management written by Alana Verminski and published by American Library Association. This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of the 2018 Association for Library Collections & Technical Services (ALCTS) Outstanding Publication Award Whether it's networking with vendor reps or poring over data, the continually evolving field of electronic resources management (ERM) is always throwing something new your way. Alana Verminski and Kelly Marie Blanchat were once new on the job themselves, crossing over from research instruction and the vendor side of scholarly publishing. They share what they've learned along the way in this hands-on guide. Cutting through the complexity of a role that's changing rapidly, inside you'll find to-the-point advice on methods and tools that will help you stay on top of things, including coverage of such key topics as the full range of purchasing options, from Big Deals to unbundling to pay per view;conversation starters that will help build productive relationships with vendor reps;questions to ask vendors about accessibility;common clauses of licensing agreements and what they mean;understanding the four types of authentication;using a triage approach to troubleshooting hitches in accessing articles;conducting an overlap analysis to evaluate new content;the basic principles of usage statistics, and four ways to use COUNTER reports when evaluating renewals;tips for activating targets in your knowledge base;five steps to developing an effective marketing plan; andhow to master the lingo, with clear explanations of jargon, important terms, and acronyms. This guide to ERM fundamentals will prove invaluable, both as a primer for those preparing to enter the field as well as a ready reference for current practitioners.
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Librarian Job Descriptions in ARL Libraries written by C. Brigid Welch and published by Association of Research Libr. This book was released on 1993 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Libraries Information Notes written by and published by . This book was released on 1991 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Minutes of the Meeting written by Association of Research Libraries and published by Association of Research Libr. This book was released on 1999 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: V. 52 includes the proceedings of the conference on the Farmington Plan, 1959.
Download or read book Marketing Public Relations written by Rene A. Henry and published by Wiley-Blackwell. This book was released on 2000 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Henry tells the reader how to conduct all aspects of marketing public relations with knowledge of the rationale for each aspect -- from assembling a mailing list, to engineering a publicity event, to designing an entire public relations budget and program. Users gain an understanding of the complete process and the ability to creatively meet the needs of their respective organizations. Case histories are included along with how-to chapters on virtually every aspect of marketing public relations -- research, publicity, sports marketing, special events, print media, radio and TV, film and video, targeting special markets, special publications, and measuring results.
Download or read book ARL Activities Report written by and published by Association of Research Libr. This book was released on 2000 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conducting the Reference Interview Third Edition written by Catherine Sheldrick Ross and published by American Library Association. This book was released on 2019-07-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the latest research in communication theory but tailored specifically for real-world application, this updated manual speaks equally to the needs of students preparing to enter the profession and those who are already fielding reference inquiries. The authors, working in consultation with a stellar advisory board of scholars and practitioners, present a convenient and comprehensive resource that will teach you how to understand the needs of public, academic, and special library users across any virtual setting—including email, text messaging, and social media—as well as in traditional and face-to-face models of communication. Packed with exercises and examples to help you practice effective reference transactions and avoid common pitfalls, this book tackles the fundamentals of the reference interview, from why it’s important in the first place to methods for setting the stage for a successful interview and techniques for finding out what the library user really wants to know; covers the ins and outs of the readers’ advisory interview; examines a wide range of contexts, such as children, young adults, parents, seniors, adults from diverse communities, and those with disabilities; presents case studies of innovative reference and user encounters at a variety of libraries; offers updated coverage of virtual reference, including new research, virtual reality transcripts, and a look at crowd-sourcing reference via social media; features new content on common microaggressions, with guidance on how to use awareness of emotion as a factor in reference interactions to ensure better outcomes; discusses topics such as respecting/protecting privacy, overcoming assumptions, implicit judgment, the importance of context, determining the real information need, and many other lessons learned from challenging reference encounters; and thoroughly addresses policy and training procedures, as well as the unique challenges faced by paraprofessionals and non-degreed staff. Find your bearings in the continually evolving hybrid reference environment through proven strategies, advice, exercises, and research from three experts in the field.
Download or read book Handbook of Research on Advocacy Promotion and Public Programming for Memory Institutions written by Ngulube, Patrick and published by IGI Global. This book was released on 2019-01-11 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians.
