Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Download or read book Medical Tourism written by C. Michael Hall and published by Routledge. This book was released on 2012-08-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries including China, Cuba, Hungary, India, Thailand, Malaysia and Singapore actively promote and compete for the medical tourist dollar, while many developed countries also provide niche private services. However, the field of medical tourism is increasingly being subject to scrutiny and debate, particularly as a result of concerns over regulatory, ethical and wider health issues. Drawing on a range of theoretical and methodological perspectives, this book is one of the first to critically address the substantial political, philosophical and ethical issues that arise out of the transnational practices of medical tourism. Through a series of chapters the book engages with key issues such as the role of regulatory and policy structures in influencing medical and health tourism related mobilities. These issues are investigated by considering range of developing and developed countries, medical systems and health economic perspectives. The book adopts a multi-layered perspective to not only investigate the business and marketing practices of medical and health tourism but places these within a broader framework of contemporary globalisation, policy and practice. By doing so it opens up debate of the ethical space in which medical and health tourism operates as well as reinforce the wide ranging perspectives that exist on the subject in both the public and academic imagination. This significant contribution will be of interest to students, academics in tourism and medical policy, trade and economic development fields.

Download or read book International Student Mobility and Opportunities for Growth in the Global Marketplace written by Bista, Krishna and published by IGI Global. This book was released on 2018-06-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, millions of students cross geographic, cultural, and educational borders for their higher education. Trends of international student mobility are significant to universities, educators, business leaders, and governments to increase revenue and campus diversity in the global marketplace. As such, it is vital to examine recent trends in global student mobility around the world. International Student Mobility and Opportunities for Growth in the Global Marketplace is a critical scholarly resource that examines recent trends in global student mobility in Australia, Asia, North America, Latin America, Middle East, and Europe where the emerging trends and practices are prominent. Featuring coverage on a broad range of topics such as internationalization, cultural identity, and student mobility, this book is geared towards educators, education administrators, education professionals, academicians, researchers, and students.

Download or read book Social Mobility written by Lee Elliot Major and published by Penguin UK. This book was released on 2018-09-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the effects of decreasing social mobility? How does education help - and hinder - us in improving our life chances? Why are so many of us stuck on the same social rung as our parents? Apart from the USA, Britain has the lowest social mobility in the Western world. The lack of movement in who gets where in society - particularly when people are stuck at the bottom and the top - costs the nation dear, both in terms of the unfulfilled talents of those left behind and an increasingly detached elite, disinterested in improvements that benefit the rest of society. This book analyses cutting-edge research into how social mobility has changed in Britain over the years, the shifting role of schools and universities in creating a fairer future, and the key to what makes some countries and regions so much richer in opportunities, bringing a clearer understanding of what works and how we can better shape our future.

Download or read book Branded written by Bernie Brennan and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Moving Up Without Losing Your Way written by Jennifer M. Morton and published by Princeton University Press. This book was released on 2021-04-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Upward mobility through the path of higher education has been an article of faith for generations of working-class, low-income, and immigrant college students. While we know this path usually entails financial sacrifices and hard work, very little attention has been paid to the deep personal compromises such students have to make as they enter worlds vastly different from their own. Measuring the true cost of higher education for those from disadvantaged backgrounds, Moving Up without Losing Your Way looks at the ethical dilemmas of upward mobility--the broken ties with family and friends, the severed connections with former communities, and the loss of identity--faced by students as they strive to earn a successful place in society"--Dust jacket.

Download or read book Beyond Mobility written by Robert Cervero and published by Island Press. This book was released on 2017-12-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond Mobility" also seeks to rethink how projects are planned and designed in cities and suburbs at multiple geographic scales, from micro-designs such as parklets to corridors and city-regions. The book closes with a reflection on the opportunities and challenges in moving beyond mobility, with attention to emerging technologies such as self-driving cars and ride-hailing services and social equity topics such as accessibility, livability, and affordability.

Download or read book Global Perspectives and Local Challenges Surrounding International Student Mobility written by Bista, Krishna and published by IGI Global. This book was released on 2015-12-09 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the fastest growing trends in higher education, study abroad programs are having a critical impact on the educational landscape. While international study programs generate more revenue and promote campus diversity, there are several challenges that must be considered when integrating non-native students into native universities. Global Perspectives and Local Challenges Surrounding International Student Mobility explores comparative research regarding the implementation of effective strategies needed when working with native and non-native individuals in educational settings. Offering perspectives from international student experiences, as well as views on current mobility trends, immigration policies, and challenges with cultural expectations, this publication will be a critical source for educators, policymakers, and university staff who interact with international students.

Download or read book Mobility Matters written by Amy Bovaird and published by CreateSpace. This book was released on 2014-12-06 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amy Bovaird suffers from Retinitis Pigmentosa, a hereditary eye disease that progressively steals her vision. Unwilling to accept that she is truly losing her eyesight, Amy resists when the Bureau of Blindness schedules a mobility specialist to train her to use a white cane. Mobility Matters: Stepping Out in Faith chronicles a partnership between Bovaird and her blind instructor as she begins to navigate using a whole new system of "seeing." Will her faith prove strong enough to allow her to move forward and accept herself as she is?

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Advancing Aerial Mobility written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-07-15 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced aerial mobility is a newly emerging industry that aims to develop and operate new air vehicles potentially capable of safe, reliable, and low-noise vertical flight. The world has seen a recent increase in the adoption of electric vertical lift aircraft for urban, suburban and rural operations. These new innovations and technologies change the way that we move cargo and people, affecting industries across the economy. These changes will challenge today's airspace monitoring systems and regulatory environment. The U.S. government and its regulatory agencies need technical guidance to facilitate the development of these technologies, and to create the regulatory framework to foster the growth of this vertical flight industry to the benefit of the aviation industry. Advancing Aerial Mobility evaluates the potential benefits and challenges associated with this emerging industry. This report provides recommendations that seek to foster an environment in which the nation can maintain its leading position in developing, deploying, and embracing these new technologies. This publication presents a national vision for advanced aerial mobility, market evolution, and safety and security management.

Download or read book Understanding Mobility as a Service MaaS written by David A. Hensher and published by Elsevier. This book was released on 2020-05-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread adoption of smartphones, ridesharing and carsharing have disrupted the transport sector. In cities around the world, new mobility services are both welcomed and challenged by regulators and incumbent operators. Mobility as a Service (MaaS), an ecosystem designed to deliver collaborative and connected mobility services in a society increasingly embracing a sharing culture, is at the center of this disruption. Understanding Mobility as a Service (MaaS): Past, Present and Future examines such topics as: - How likely MaaS will be implemented in one digital platform app - Whether MaaS will look the same in all countries - The role multi-modal contract brokers play - Mobility regulations and pricing models - MaaS trials, their impacts and consequences Written by the leading thinkers in the field for researchers, practitioners, and policy makers, Understanding Mobility as a Service (MaaS): Past, Present and Future serves as a single source on all the current and evolving developments, debates, and challenges. - Includes case studies to show how MaaS is delivered around the world - Covers foundational aspects of MaaS, clarifying what it is for those new to the concept - Offers an in-depth analysis on a wide range of MaaS topics including governance, contracts, consumer and supplier preferences, links to societal objectives, the role of trials, assessments, and more

Download or read book Mobility First written by Sam Staley and published by Rowman & Littlefield Publishers. This book was released on 2009 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility First considers domestic transportation through the intersection of four crucial and timely elements: global, economic, and cultural competitiveness; urban development and trends; demographics; and transportation engineering and design. The book proposes solutions that will mitigate the troubling consequences of congestion, spiraling road costs, bad roads, and political inertia.

Download or read book Critical Perspectives on Equity and Social Mobility in Study Abroad written by Chris Glass and published by Taylor & Francis. This book was released on 2021-07-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together the perspectives of a diverse group of international scholars to explore the intersections of study abroad and social mobility. In doing so, it challenges universalist assumptions and power imbalances implicit in study abroad across the Global North and South, and explores the implications of COVID-19 for equity within study abroad programs, policy, and practice going forward. Offering empirical, theoretical, and conceptual contributions, Critical Perspectives on Equity and Social Mobility in Study Abroad foregrounds critical reflection on the stratification of access to study abroad and examines the varied outcomes of international study in relation to graduates’ entry into domestic and international labor markets. Focusing on the experiences and outcomes of students from varied backgrounds, chapters identify a number of power imbalances relating to student race, ethnicity, religion, local and international policies and politics, and put forward valuable recommendations to ensure greater equity within the field. Against the backdrop of growing criticism over the power imbalances in international exchange, this text will benefit researchers, academics, and educators with an interest in higher education, international and comparative education, and multicultural education. Those interested in educational policy and the sociology of education more broadly will also benefit from this book.

Download or read book Handbook of Research on International Business and Models for Global Purpose Driven Companies written by Perez-Uribe, Rafael Ignacio and published by IGI Global. This book was released on 2020-11-20 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after. The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.

Download or read book Faster Smarter Greener written by Venkat Sumantran and published by MIT Press. This book was released on 2017-09-29 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: A call to redefine mobility so that it is connected, heterogeneous, intelligent, and personalized, as well as sustainable, adaptable, and city-friendly. The twentieth century was the century of the automobile; the twenty-first will see mobility dramatically re-envisioned. Automobiles altered cityscapes, boosted economies, and made personal mobility efficient and convenient for many. We had a century-long love affair with the car. But today, people are more attached to their smartphones than their cars. Cars are not always the quickest mode of travel in cities; and emissions from the rapidly growing number of cars threaten the planet. This book, by three experts from industry and academia, envisions a new world of mobility that is connected, heterogeneous, intelligent, and personalized (the CHIP architecture). The authors describe the changes that are coming. City administrators are shifting from designing cities for cars to designing cities for people. Nations and cities will increasingly employ targeted user fees and offer subsidies to nudge consumers toward more sustainable modes. The sharing economy is coaxing many consumers to shift from being owners of assets to being users of services. The auto industry is responding with connected cars that double as virtual travel assistants and by introducing autonomous driving. The CHIP architecture embodies an integrated, multimode mobility system that builds on ubiquitous connectivity, electrified and autonomous vehicles, and a marketplace open to innovation and entrepreneurship. Consumers will exercise choice on the basis of user experience and efficiency, aided by “intelligent advisors,” accessible through their mobile devices. An innovative mobility architecture reconfigured for this century is a social and economic necessity; this book charts a course for achieving it.