Download or read book Marketing and Economic Development in Southern Africa written by Roger D. Blackwell and published by . This book was released on 1994 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Economic Development in Southern Africa written by Brian L. Betker and published by . This book was released on 1994 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.

Download or read book State Business Relations and Economic Development in Africa and India written by Kunal Sen and published by Routledge. This book was released on 2013-05-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the state and business interact effectively they can promote a more efficient allocation of scarce resources, appropriate industrial policy and a more effective and prioritised removal of key obstacles to growth, than when the two sides fail to co-operate or engage in harmful collusion. This book, based on original empirical research undertaken in Africa and India, addresses what constitutes the effectiveness of state-business relations, what explains their formation and evolution over time and whether effective state-business relations matter for economic performance. Analysing the effects of state-business relations on economic performance at both the macro and micro levels, the book concludes that where effective state-business relations are established – either through formal or informal institutional patterns and relationships – the growth effects are generally positive. Establishing, sustaining and renewing effective state-business relations are political processes. The better organized the business community and the government are for purposes of such relations, the more effective state-business relations will be in negotiating growth enhancing policies. The book is of interest to researchers in the fields of development studies, management, economics and political science.

Download or read book Tourism Strategies and Local Responses in Southern Africa written by Petri Hottola and published by CABI. This book was released on 2009-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism growth is one of the primary drivers of economic development and is a core strategy at local and national levels to improve the lives of local communities. However, tourism can bring both advantages and disadvantages to communities and not all national strategies in tourism management are applicable or suitable in private, community-based and public sectors. Tourism is used as a main instrument of nation building in many postcolonial countries such as Namibia, South Africa, Botswana and Madagascar. Using case studies from these areas, this book examines the strategic objectives for tourism growth and how nationally-set objectives such as economic growth, increased employment, poverty reduction, black economic empowerment, environmental sustainability and reduction of regional inequalities work at the grassroots level. Challenging ongoing practices and providing new innovations for tourism development applicable to other developing countries, this study will be useful for both researchers and decision makers in tourism.

Download or read book Development of a Marketing Plan for the South African Solar Energy Market written by Christian Biewald and published by . This book was released on 2013-08 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company's growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.

Download or read book Ownership and Governance of Companies written by Jonathan Michie and published by Routledge. This book was released on 2021-06-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apartheid South Africa was often thought to run in the interests of the business elite. Yet 27 years after apartheid, those business interests remain largely entrenched. Why? Did the South African business community play a role in engineering this outcome – perhaps recognising the apartheid era was over, and jumping ship in time? Conversely, the mission of the ANC was widely perceived to be to shift wealth and power into the hands of the whole community. Yet despite ‘black empowerment’ measures, corporate ownership remains largely in white hands – and certainly in the hands of an elite few, even though no longer restricted to whites. This picture is replicated across the global south, where corporate ownership tends to be concentrated in the hands of an elite, rather than being more democratically spread. Why have alternative corporate forms not been pursued more vigorously, with ownership in the hands of customers, employees, and local communities? In the case of South Africa, where the majority of customers and employees are black, this could have delivered on the ANC’s mission to replace the apartheid era with a democratic one – in terms of wealth, incomes and power, as well as in terms of voting and civic rights. This edited volume explores all these questions and looks at ways to align corporate forms with economic and social goals. The chapters in this book were originally published as special issues of International Review of Applied Economics.

Download or read book Fashion Marketing in Emerging Economies Volume II written by Frederica Brooksworth and published by Springer Nature. This book was released on 2022-12-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

Download or read book Enterprise and Economic Development in Africa written by Dina M. Nziku and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a topical analysis of the challenges and achievements of enterprise, Enterprise and Economic Development in Africa examines contributions to economic development on the continent, as well as exploring implications for policy dimensions.

Download or read book South Africa s Black Market written by Jeffrey Fadiman and published by Nicholas Brealey Publishing. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.

Download or read book New Markets New Mindsets written by Tashmia Ismail and published by Jacana Media. This book was released on 2012 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.

Download or read book The History of Business in Africa written by Grietjie Verhoef and published by Springer. This book was released on 2017-10-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive study of the history of African business. By analyzing the specificities of African business culture, as well as the dynamically changing African policy context, the author sheds new light on the development of African enterprises, markets and institutions. The book covers a wide range of historical studies, starting with the earliest exchange networks, the new market opportunities resulting from European penetration, the dualism of state-owned companies and private enterprises during the twentieth century, the role of foreign direct investments and multinational companies during the 1990s, and the globalization of African business.

Download or read book Market Opportunities for African Agriculture written by Xinshen Diao and published by Intl Food Policy Res Inst. This book was released on 2007 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can East and Southern African nations reduce poverty and hunger through agricultural growth? How can they create sufficient market demand to power such growth? This report proposes answers to these questions, applying a general equilibrium framework to the experiences of Madagascar, Malawi, Mozambique, Tanzania, Uganda, Zambia, and Zimbabwe. The authors conclude that, for countries like these, promoting traditional agricultural exports, developing nontraditional exports, and increasing food staple growth will probably not be sufficient to generate a significant level of economic growth. Instead, the model simulations suggest that reductions in marketing costs through improved infrastructure and development of market institutions, along with significant growth in the nonagricultural economy (besides that generated by agricultural growth linkages) are necessary conditions for rapid economic growth. This report's findings are a valuable first step toward understanding how East and Southern African nations can achieve economywide growth and poverty reduction.

Download or read book The Future of Entrepreneurship in Southern Africa written by Patient Rambe and published by Palgrave Macmillan. This book was released on 2024-06-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines the impact of new technologies and new managerial and policy perspectives on entrepreneurial development in Southern Africa, paying particular attention to small and medium sized enterprises, which contribute significantly to GDP and employment, but often find it difficult to survive beyond the first five years. Chapters are divided in two parts, the first covering technological perspectives and the second managerial perspectives. Africa’s cultural and geographic diversity is taken into account, with authors from Ghana, Lesotho, South Africa and Zimbabwe providing regional case studies and the editors synthesising these discussions in a concluding chapter that touches on sustainability and development to working lives and livelihoods across the region. Exploring critical issues of entrepreneurial human capital development, innovation, technology, legislative frameworks and marketing strategies, this book will be of great interest to researchers, students and policymakers.

Download or read book Marketing in Developing Countries RLE Marketing written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Download or read book The Economies of Africa written by Peter Robson and published by Routledge. This book was released on 2013-02-01 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reissue, first published in 1969 brings together structural and analytical studies of seven single African countries, together with two studies of groups of countries which, although politically separate, have in the past had close economic links. These countries are Algeria, Cameroon, Ghana, Ivory Coast, Liberia, Nigeria and the Sudan. The groups are East Africa, comprising Kenya, Uganda and Tanzania; and Central Africa, comprising Rhodesia, Malawi and Zambia.The countries have been chosen to bring out the main contemporary economic issues arising in the efforts of the independent African States to achieve economic growth. The book will be invaluable to students and practicing economists concerned with Africa and the developing economies generally.

Download or read book KasiNomic Revolution written by GG Alcock and published by Jonathan Ball Publishers. This book was released on 2018-10-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent. Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity. Kasi is the South African term for the township, a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector. KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies. KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world. Prepare for a KasiNomic Revolution.