Download or read book Marketing Analysis Chipotle Mexican Restaurant and Applebee s Restaurant written by Kimberly Wylie and published by GRIN Verlag. This book was released on 2009-06 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 5 entries in the bibliography, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee's Neighborhood Grill & Bar. This analysis will include an overview of each restaurant's business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company's specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.
Download or read book Analysis of Strategic move by Chipotle written by Ernesto Paiz and published by GRIN Verlag. This book was released on 2011-06-06 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as “food with integrity” and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle’s growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so successful, offering sustainable gourmet ingredients at reasonable prices.
Download or read book Chipotle Company Assessment written by Benjamin Abwanzo and published by . This book was released on 2018 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chipotle is a chain of multinational restaurant that specializes in Mexican cuisine. This marketing plan provides the strategy that the company should utilize in the market. A situation analysis of the company shows that Chipotle has sufficient resources, with a marketing budget of $69, 257, 000 for the year 2015, its core competencies of providing food with integrity, as well as its capability to operate strategically in the corporate scene give it an advantage. Analysis of the external environment showed that Chipotle lost some of its market share due to health and safety code violation. As such, the company, today, has to adhere to strict legal, political, and socio-cultural concepts of ensuring health and food safety. The plan in the market is to improve awareness, increase revenue, and recapture lost market share. This would be achieved by targeting the baby boomers and millennials. The main marketing strategy would entail advertisement using traditional and digital media.
Download or read book The Oxford Encyclopedia of Food and Drink in America written by Andrew Smith and published by . This book was released on 2013-01-31 with total page 2556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home cooks and gourmets, chefs and restaurateurs, epicures, and simple food lovers of all stripes will delight in this smorgasbord of the history and culture of food and drink. Professor of Culinary History Andrew Smith and nearly 200 authors bring together in 770 entries the scholarship on wide-ranging topics from airline and funeral food to fad diets and fast food; drinks like lemonade, Kool-Aid, and Tang; foodstuffs like Jell-O, Twinkies, and Spam; and Dagwood, hoagie, and Sloppy Joe sandwiches.
Download or read book Food and Drink in American History 3 volumes written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2013-10-28 with total page 1715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume encyclopedia on the history of American food and beverages serves as an ideal companion resource for social studies and American history courses, covering topics ranging from early American Indian foods to mandatory nutrition information at fast food restaurants. The expression "you are what you eat" certainly applies to Americans, not just in terms of our physical health, but also in the myriad ways that our taste preferences, eating habits, and food culture are intrinsically tied to our society and history. This standout reference work comprises two volumes containing more than 600 alphabetically arranged historical entries on American foods and beverages, as well as dozens of historical recipes for traditional American foods; and a third volume of more than 120 primary source documents. Never before has there been a reference work that coalesces this diverse range of information into a single set. The entries in this set provide information that will transform any American history research project into an engaging learning experience. Examples include explanations of how tuna fish became a staple food product for Americans, how the canning industry emerged from the Civil War, the difference between Americans and people of other countries in terms of what percentage of their income is spent on food and beverages, and how taxation on beverages like tea, rum, and whisky set off important political rebellions in U.S. history.
Download or read book A case study of Chipotle Mexican Grill What are the key factors for the competitive success of the company written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-13 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 4.6, University of Toronto, language: English, abstract: Despite the industry within which a company operates, there are various key success factors that enable a company to survive and develop. Key success factors are an essential part of the company's competitive success and it is this important that the company pay a considerable attention to them. The elements of a company must correspond with the key success factors required in the industry in order for it to survive and grow. As far as the case is concerned, the fast-casual restaurant industry is heavily competitive, making it hard for most of the restaurants to survive and remain successful. Six major rivals; Burger King Corporation, Jack in the Box, McDonald's, Wendy's Group, Starbucks and Yum! Brands, occupy about 40 percent of the market. The remaining 60 percent consists of smaller competitors such as Panera, Panda Express and Chipotle Mexican Grill. Each competitor offers distinguishable products aligned with their core capabilities. Hence, the intense threat of rivalry in this industry requires restaurants to be distinctive and innovative so that they can achieve a competitive edge. Those restaurants that are unable to maintain a constant competitive advantage end up failing.
Download or read book The Restaurant and Foodservice Market Research Handbook written by and published by . This book was released on 2008 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Merchandising Theory Principles and Practice written by Grace I. Kunz and published by Bloomsbury Publishing USA. This book was released on 2009-08-12 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructor's Materials.
Download or read book The Restaurant and Foodservice Market Research Handbook written by and published by . This book was released on 2007 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Restaurant Food Beverage Market Research Handbook written by and published by . This book was released on 2009 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fast Food and Junk Food 2 volumes written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2011-12-02 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and revealing work examines the incredible power of junk food and fast food—how nostalgic we are about them, the influence of the companies that manufacture or sell them, and their alarming effect on our country's state of health. In the last half century, junk food and fast food have come to play an extremely important role in American economic, historical, cultural, and social life. Today, they have a major influence on what Americans eat—and how healthy we are (or aren't). Fast Food and Junk Food: An Encyclopedia of What We Love to Eat tells the intriguing, fun, and incredible stories behind the successes of these commercial food products and documents the numerous health-related, environmental, cultural, and politico-economic issues associated with them. With more than 700 alphabetically arranged entries, this two-volume encyclopedia contains enough listings to allow readers to research a wide range of fascinating topics. The author treats the massive amount of subject material within this reference title in a fair and balanced manner. A secondary focus of this encyclopedia is to chart the spread of some American fast food chains and commercially produced junk foods internationally.
Download or read book The 2 Day Diet written by Sarí Harrar and published by Rodale Books. This book was released on 2013-05-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the latest scientific research, The 2-Day Diet is a dieter's dream come true. Diet for just 2 days a week and lose more pounds, more inches, more body fat, and more belly fat than you would on conventional pounds-off plans! Our test panelists lost an average of 9.1 pounds--and 10.9 inches--in just 6 weeks! And you can, too, with the easiest weight-loss plan ever. • It's flexible! Can't diet today? No problem. Do it tomorrow. • It's easy! A simple 2-day-a-week diet with quick recipes--and a healthy eating plan for the other 5 days. • It's permanent! Includes a healthy plan you can follow for life. No more "lose 10 pounds, gain 15." Avoid regain and stay trim and healthy forever. • It's super-efficient! A quick, twice-a-week exercise program to help you melt inches while you drop pounds. • It's healthy! Our test panelists saw big improvements in blood sugar, cholesterol, triglycerides, and blood pressure level-lowering the risk for cancer, diabetes, heart disease, and more.
Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2023-09-20 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Information Systems, 10th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students will see how global businesses use technology and information systems to increase their profitability, gain market share, develop and improve their customer relations, and manage daily operations. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.
Download or read book Marketing written by William M. Pride and published by Houghton Mifflin College Division. This book was released on 2003 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Plunkett s Food Industry Almanac 2006 written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-02 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the food, beverage and tobacco industry, including food producers, retailers, technologies and distributors. Provides an industry glossary, contacts, analysis of trends and markets, statistical tables and profiles of nearly 400 leading companies in food and beverage industry. CD-ROM included.
Download or read book Directory of Chain Restaurant Operators written by and published by . This book was released on 2010 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lodging Restaurant and Tourism Index written by and published by . This book was released on 1999 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
