Download or read book Marketing Ambulatory Care Services written by William J. Winston and published by Psychology Press. This book was released on 1985 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Professional Practice in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Download or read book Marketing in Ambulatory Care written by Charles D. Schewe and published by . This book was released on 1989 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management Issues in Ambulatory Health Care written by Charles D. Schewe and published by Haworth PressInc. This book was released on 1991 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection came out of papers presented at the annual conference of the American Association for Advances in Health Care Research held in Snowbird, Utah, in April 1990. Each spring the Association sponsors its meeting to bring together academics and practitioners interested in the separate but not mutually exclusive areas of gerontology and health care. Papers presented at the meeting focused on theoretical and practical concepts of marketing as it applies to these two areas. The Journal of Ambulatory Care Marketing has chosen the finest ideas presented at this conference to be included in this special collection.
Download or read book Ambulatory Care Management and Practice written by Albert E. Barnett and published by Jones & Bartlett Learning. This book was released on 1992 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-in-one guide to a successful ambulatory care business! This co mprehensive handbook presents effective methods of providing health ca re within the ambulatory care setting, including: information on how t o structure and organize a medical group, the role of the medical dire ctor; professional and technical nursing; the collaboration of physici ans and nurses; staffing and scheduling methodologies; quality assuran ce; utilization review; risk management; information systems; and much more.
Download or read book Building a Successful Ambulatory Care Practice written by Mary Ann Kliethermes and published by ASHP. This book was released on 2011-12-21 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let ASHP’s new book be your blueprint to a thriving ambulatory care practice, whether it’s health-system, physician, or community based. Get comprehensive, practical guidance on all your questions. Topics include: • How do I write a business plan? • What do I need to do to manage risk and liability? • Why do we need a marketing strategy? • Who handles reimbursements? • What credentials do we need? Plus: A companion web toolkit gives you all the help and templates you need to get going.
Download or read book Northern Brooklyn written by Wendy Felson and published by . This book was released on 1985 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book JACM on Marketing Ambulatory Care written by Seth B. Goldsmith and published by Aspen Publishers. This book was released on 1994-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This invaluable collection of articles on marketing ambulatory care co vers marketing perspectives, consumer demographics, attitudes and beha vior, and methodology. An excellent resource for ambulatory care profe ssionals, marketing professionals, and students. This book is attracti vely priced in soft cover.
Download or read book Hospital based Ambulatory Care written by Seth B. Goldsmith and published by Jones & Bartlett Learning. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Healthcare Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE
Download or read book Health Care Marketing written by Philip D. Cooper and published by Aspen Publishers. This book was released on 1985 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building a Successful Ambulatory Care Practice Advancing Patient Care written by Mary Ann Kliethermes and published by ASHP. This book was released on 2019-12-22 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of pharmacists into an outpatient setting is ever-changing. Are you prepared to meet the challenge? Building a Successful Ambulatory Care Practice: Advancing Patient Care, 2nd Edition, builds on the material presented in Kliethermes and Brown’s Building an Effective Ambulatory Care Practice by addressing the changes that have occurred in ambulatory care practice in recent years. It forges ahead into material not covered in the previous book, giving pharmacists both the information they need to make effective plans in the contemporary environment and the tools needed to implement them.
Download or read book Ambulatory Care Management written by Austin Ross and published by Cengage Learning. This book was released on 1998 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is written for the student of health services administration, and of related fields, seeking an in-depth and comprehensive introdu ction to the field. Taking an analytical approach, the book is divided into functional areas: a background and historical overview of the de velopment of health services and ambulatory care in the U.S., the fina ncial management of ambulatory care, the operational issues of running a practice, human resources management issues, planning and marketing the group and issues of policy and other institutional matters. Case studies are included to help illustrate key issues.
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Considerations of the Baptist Medical Center Montclair Ambulatory Care Program written by Lance B. Duke and published by . This book was released on 1982 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Mental Health Services to Managed Care written by William Winston and published by Routledge. This book was released on 2020-04-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems.Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment.Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.
Download or read book New Business Development in Ambulatory Care written by Diane M. Howard and published by Health Forum Publishing Company. This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
