Download or read book Marketing Alchemy Transforming Ideas into Gold written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Marketing Alchemy: Transforming Ideas into Gold – the ultimate guide to creating a successful marketing plan that can transform your business! Do you struggle with developing a marketing plan that effectively reaches and engages your target audience, drives sales, and grows your business? Are you tired of wasting time and money on marketing efforts that fail to deliver results? If so, Marketing Alchemy is the solution you've been looking for! This comprehensive guide takes you through every step of the marketing process, from understanding your product and market to conducting research, developing a marketing strategy, and optimizing your approach for success. You'll learn how to set effective goals, analyze your competition, segment your target market, develop pricing strategies, select distribution methods, and much more. But Marketing Alchemy isn't just a book about traditional marketing strategies – it also covers emerging trends in digital marketing, sustainability, consumer behavior, and the future of marketing. You'll discover how to leverage the latest technologies and tactics to engage your audience, build your brand, and achieve long-term success. With Marketing Alchemy, you'll have all the tools and strategies you need to transform your marketing ideas into gold. Whether you're a small business owner, marketing professional, or entrepreneur, this guide is the key to unlocking your marketing potential and achieving your goals. So what are you waiting for? Invest in Marketing Alchemy today and start transforming your marketing ideas into gold!
Download or read book Business Alchemy Turning Ideas into Gold written by William R. Cobb and published by AuthorHouse. This book was released on 2012-06-21 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they dont have access to accurate information about the entrepreneurial process. This book is a word map for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.
Download or read book GRASPED Solution Mastery written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-29 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Solution Mastery" presents an insightful guide into mastering both professional and personal realms through 20 strategic steps. This comprehensive manual is designed to empower individuals with actionable strategies for overcoming common challenges, enhancing leadership skills, and fostering innovation. It spans a wide array of topics, including effective communication, time management, financial literacy, and personal well-being, providing a holistic approach to achieving success. What distinguishes "GRASPED Solution Mastery - The 20-Step Guide to Professional and Personal Triumph" is its balanced focus on both professional excellence and personal growth. Unlike other guides that may prioritize one over the other, this book offers a dual approach that emphasizes the importance of harmonizing career ambitions with personal development. Its USP lies in the integrated strategy it proposes, providing readers with a roadmap not just for success in business, but for fulfillment in life. Embark on a transformative journey with "GRASPED Solution Mastery," where success is not just a destination, but a continuous path of growth and achievement. This book is your guide through the complexities of modern professional and personal life, offering clear, actionable steps to navigate towards your goals. It invites you to redefine triumph, blending strategic insights with practical wisdom to unlock your full potential.
Download or read book 80 20 Sales and Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2013-08-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
Download or read book Affiliate Alchemy Turning Clicks into Gold written by Zunaed Hossain and published by Ocleno. This book was released on 2023-09-25 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey through the world of affiliate marketing, where digital interactions become the currency of success. In "Affiliate Alchemy: Transforming Clicks into Gold," you'll discover the art and science of affiliate marketing, from its fundamental principles to advanced strategies and ethical considerations. Unearth the alchemical power of affiliate marketing, turning simple clicks into a wealth of possibilities. Explore the diverse landscape of niches, platforms, and technologies that await your expertise. Learn to navigate the ever-evolving affiliate marketing ecosystem, staying agile in the face of change. This comprehensive guide offers a treasure trove of knowledge, from building compelling content and forging ethical partnerships to harnessing data-driven insights and adapting to emerging trends. It's your roadmap to sustainable success in the dynamic world of affiliate marketing. Join a vibrant community of affiliate marketers, engage with industry experts, and unlock the potential of your online presence. With a commitment to ethical excellence, a thirst for knowledge, and a dash of creativity, you'll embark on a journey where each click is an opportunity for transformation. Embrace the Affiliate Alchemy, where the digital landscape holds the promise of prosperity, fulfillment, and the power to turn your clicks into gold. Your journey begins here.
Download or read book The Alchemy of Entrepreneurship Turning Vision into Gold written by Kayed Ahmad and published by Ocleno. This book was released on 2024-11-10 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Alchemy of Entrepreneurship: Turning Vision into Gold by Kayed Ahmad is a transformative guide that unlocks the secrets of entrepreneurial success. Much like alchemists who sought to turn base metals into gold, entrepreneurs must cultivate the skills and mindset needed to transform their vision into valuable, lasting ventures. This book leads you through the essential stages of entrepreneurship, from developing a resilient mindset to taking actionable steps, scaling your business, and managing finances with precision. Each chapter equips you with the insights and strategies needed to navigate the unpredictable journey of entrepreneurship, ensuring that your ideas can evolve into impactful and sustainable realities. Perfect for aspiring and experienced entrepreneurs alike, this book serves as your roadmap to creating a business that not only thrives but leaves a lasting mark on the world.
Download or read book Alchemy written by Rory Sutherland and published by Random House. This book was released on 2019-05-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Download or read book How Creativity Rules the World written by Maria Brito and published by HarperCollins Leadership. This book was released on 2022-03-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Winner in Entrepreneurship Category Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill. How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years. Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.
Download or read book Almost Alchemy written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2019-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Download or read book Credit and Creed written by Andreas Rahmatian and published by Routledge. This book was released on 2019-10-28 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Money is a legal institution with principal economic and sociological consequences. Money is a debt, because that is how it is conceptualised and comes into existence: as circulating credit – if viewed from the creditor’s perspective – or, from the debtor’s viewpoint, as debt. This book presents a legal theory of money, based on the concept of dematerialised property. It describes the money creation or money supply process for cash and for bank money, and looks at modern forms of money, such as cryptocurrencies. It also shows why mainstream economics presupposes, but avoids an analysis of, money by effectively eliminating money from the microeconomic market model and declaring it as merely a neutral medium of exchange and unit of account. The book explains that money rather brings about and influences substantially the exchange or transaction it is supposed to facilitate only as a neutral medium. As the most liquid of all assets, money enables financialisation, monetisation and commodification in the economy. The central role of the banks in the money creation process and in the economy, and their strengthened position after the bank rescue measures in the wake of the financial crisis 2008-9 are also discussed. Providing a rigorous analysis of the most salient legal issues regarding money, this book will appeal to legal theorists, economists and anyone working in commercial or banking law.
Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “lively” New York Times–bestselling book “is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market” (Publishers Weekly). You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience. This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most./
Download or read book The Secret of The Alchemist written by Colm Holland and published by John Hunt Publishing. This book was released on 2020-07-31 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This heartfelt book, never left my bedside for the duration of the read... Colm is a force of goodness and his strength and determination has a way of helping the reader feel safe and held throughout this journey of transformation."Lady Marina Cowdray, International Adviser to the Oxford Centre of Mindfulness and founder of Cowdray Hall Wellbeing In The Secret of The Alchemist, Colm Holland reveals how you can discover the power to miraculously change the world around you beyond all recognition and for the better. Colm will tell you the story of his encounter with Paulo Coelho and his bestselling book The Alchemist and how discovering the secret in Paulo's novel gave him the insights to achieve true empowerment in his life. Alchemy is all about transformation and draws upon the greatest power of all to convert seemingly insurmountable obstacles into life changing experiences. Through an honest account of his own, often difficult quest to live life to the full, Colm offers you the chance to draw on his discoveries and other real-life stories to inspire the pursuit of your dreams and reach your goals. How does he know? As he wrote this book, Colm asked Love to give you, the reader, everything you need to become the alchemist in your world.
Download or read book The small BIG written by Steve J. Martin and published by Hachette+ORM. This book was released on 2016-04-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Download or read book Art Alchemy written by Jacob Wamberg and published by Museum Tusculanum Press. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: These richly illustrated articles cover the representation of alchemy in art from the late Middle Ages to the 20th century. The authors, who are artists, curators and art historians from the US and Europe, address such topics as alchemical gender symbolism in Renaissance, Mannerist and modernist art; Netherlandish 17th-century portrayals of alchemists; and alchemy as the forerunner of photography. Distributed in the US by ISBS. Annotation ©2006 Book News, Inc., Portland, OR.
Download or read book The Experimental Fire written by Jennifer M. Rampling and published by University of Chicago Press. This book was released on 2020-12-11 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Presents the largely uncharted history of English alchemy from its medieval roots until the end of the seventeenth century . . . an astounding eye for detail.” —Annals of Science In medieval and early modern Europe, the practice of alchemy promised extraordinary physical transformations. Who would not be amazed to see base metals turned into silver and gold, hard iron into soft water, and deadly poison into elixirs that could heal the human body? To defend such claims, alchemists turned to the past, scouring ancient books for evidence of a lost alchemical heritage and seeking to translate their secret language and obscure imagery into replicable, practical effects. Tracing the development of alchemy in England over four hundred years, from the beginning of the fourteenth century to the end of the seventeenth, Jennifer M. Rampling illuminates the role of alchemical reading and experimental practice in the broader context of national and scientific history. Using new manuscript sources, she shows how practitioners like George Ripley, John Dee, and Edward Kelley, as well as many previously unknown alchemists, devised new practical approaches to alchemy while seeking the support of English monarchs. By reconstructing their alchemical ideas, practices, and disputes, Rampling reveals how English alchemy was continually reinvented over the space of four centuries, resulting in changes to the science itself. In so doing, The Experimental Fire bridges the intellectual history of chemistry and the wider worlds of early modern patronage, medicine, and science. “An engaging piece of scholarly work . . . it humanizes the alchemist, showing him or her to be a historical personage caught up in the circumstances of the era and seeking to survive the upheavals and challenges of historical reality . . . bound to make an important contribution to the history of science, social history, history of scholarship, and the history of the book.” —Early Science and Medicine
Download or read book Alchemy written by Rory Sutherland and published by W H Allen. This book was released on 2021-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
