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Book Marketing

    Book Details:
  • Author : Michael R. Solomon
  • Publisher : Prentice Hall
  • Release : 2008-12-14
  • ISBN : 9780136098850
  • Pages : 640 pages

Download or read book Marketing written by Michael R. Solomon and published by Prentice Hall. This book was released on 2008-12-14 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: MyMarketingLab helps you hold students accountable for the content and theory of the text.

Book Principles of Marketing Mymarketinglab with Pearson Etext Access Card

Download or read book Principles of Marketing Mymarketinglab with Pearson Etext Access Card written by Philip Kotler and published by Pearson. This book was released on 2015-01-08 with total page 9998 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. NOTE: Make sure to use the dashes shown on the Access Card Code when entering the code. Student can use the URL and phone number below to help answer their questions: http: //247pearsoned.custhelp.com/app/home 800-677-6337 0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing, 16/e Package consists of: 0133840638 / 9780133840636 MyMarketingLab with Pearson eText -- Component Access Card (1 semester access) 11/e 0133862100 / 9780133862102 MyMarketingLab -- Pearson eText 2.0 Preview - for Principles of Marketing, 16/e 0133862410 / 9780133862416 MyMarketingLab without Pearson eText -- Instant Access -- for Principles of Marketing, 16/e

Book Mymarketinglab With Pearson Etext Access Card for Marketing

Download or read book Mymarketinglab With Pearson Etext Access Card for Marketing written by Gary Armstrong and published by Prentice Hall. This book was released on 2016-02-04 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing 2012 Mymarketinglab With Pearson Etext Access Card

Download or read book Marketing 2012 Mymarketinglab With Pearson Etext Access Card written by Michael R. Solomon and published by Prentice Hall. This book was released on 2013-03-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

Book Marketing Management  Student Value Edition Plus Mymarketinglab with Pearson Etext    Access Card Package

Download or read book Marketing Management Student Value Edition Plus Mymarketinglab with Pearson Etext Access Card Package written by Philip Kotler and published by Prentice Hall. This book was released on 2015-06-21 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing  An Introduction  Student Value Edition Plus Mymarketinglab with Pearson Etext    Access Card Package

Download or read book Marketing An Introduction Student Value Edition Plus Mymarketinglab with Pearson Etext Access Card Package written by Gary Armstrong and published by Prentice Hall. This book was released on 2016-02-02 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Principles of Marketing Plus MyMarketingLab with Pearson EText    Access Card Package

Download or read book Principles of Marketing Plus MyMarketingLab with Pearson EText Access Card Package written by Philip Kotler and published by Prentice Hall. This book was released on 2013-03-08 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.

Book Marketing

    Book Details:
  • Author : Gary Armstrong
  • Publisher : Prentice Hall
  • Release : 2012-08-08
  • ISBN : 9780133130638
  • Pages : 672 pages

Download or read book Marketing written by Gary Armstrong and published by Prentice Hall. This book was released on 2012-08-08 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

Book 2019 Mylab Marketing with Pearson EText    Standalone Access Card   for Advertising and IMC

Download or read book 2019 Mylab Marketing with Pearson EText Standalone Access Card for Advertising and IMC written by Sandra Moriarty and published by Pearson. This book was released on 2019-07-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Mylab Marketing with Pearson Etext    Access Card    For Principles of Marketing

Download or read book Mylab Marketing with Pearson Etext Access Card For Principles of Marketing written by Philip Kotler and published by Pearson. This book was released on 2020-05-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. You are purchasing an access card only. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab(TM) and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

Book PEARSON MYLAB MARKETING WITH PEARSON ETEXTINSTANT ACCESS   FOR PRINCIPLES OF MARKETING     GLOBAL EDITION

Download or read book PEARSON MYLAB MARKETING WITH PEARSON ETEXTINSTANT ACCESS FOR PRINCIPLES OF MARKETING GLOBAL EDITION written by GARY. ARMSTRONG ARMSTRONG (GARY.) and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing Management Plus Mymarketinglab with Pearson Etext    Access Card Package

Download or read book Marketing Management Plus Mymarketinglab with Pearson Etext Access Card Package written by Philip Kotler and published by Prentice Hall. This book was released on 2015-04-15 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate and graduate courses in marketing management. This package includes MyMarketingLab (tm) . The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Personalize learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134058496/9780134058498 Marketing Management Plus MyMarketingLab with Pearson eText -- Access Card Package, 15/e Package consists of 0133856461/ 9780133856460 Marketing Management, 15/e 0133876802/ 9780133876802 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, 15/e

Book Global Marketing Mylab Marketing Combo Access Card

Download or read book Global Marketing Mylab Marketing Combo Access Card written by Mark Green and published by Pearson. This book was released on 2019-05-14 with total page 9999 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For courses in global marketing. This ISBN is for the MyLab combo card, which includes the MyLab access card, Pearson eText, and loose-leaf print edition (delivered by mail). Familiarizes students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Book MyMarketingLab with Pearson EText    Access Card    for Marketing

Download or read book MyMarketingLab with Pearson EText Access Card for Marketing written by Michael R. Solomon and published by Pearson. This book was released on 2017-03-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: mymarketinglab is a web-based tutorial and assessment tool that provides flexibility for you and concept reinforcement for your students, allowing you to spend LESS time lecturing and MORE time focusing on marketing in the real world. Visit www.mymktlab.com for more information.

Book MyMarketingLab with Pearson EText    Access Card    for Marketing Management

Download or read book MyMarketingLab with Pearson EText Access Card for Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 2015-01-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Book Principles of Marketing  Student Value Edition Plus Mymarketinglab with Pearson Etext    Access Card Package

Download or read book Principles of Marketing Student Value Edition Plus Mymarketinglab with Pearson Etext Access Card Package written by Philip Kotler and published by Prentice Hall. This book was released on 2015-01-09 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Principles of Marketing   2019 Mylab Marketing With Pearson Etext Access Card

Download or read book Principles of Marketing 2019 Mylab Marketing With Pearson Etext Access Card written by Philip T Kotler and published by Pearson. This book was released on 2019-07-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: