Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Download or read book Marketing 2 0 The Age of Artificial Intelligence for Marketing written by Dr. Aayush Mangal and published by kitab writing publication. This book was released on 2024-05-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic landscape of marketing, Artificial Intelligence (AI) emerges as a game-changer. This book explores the intersection of neuroscience, technology, and consumer behaviour. It emphasizes the mobile revolution, where hyper-personalization becomes paramount. SMS, often overlooked, emerges as a strategic tool for engaging consumers. AI’s role in marketing transformation is dissected, highlighting its ability to optimize data utilization and enhance customer experiences. By diversifying channels and prioritizing owned platforms, brands can navigate this AI-powered age while respecting privacy.
Download or read book The Invisible Brand Marketing in the Age of Automation Big Data and Machine Learning written by William Ammerman and published by McGraw Hill Professional. This book was released on 2019-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
Download or read book Digital Marketing Mastery in the Age of AI written by Akram Abbasi and published by Independently Published. This book was released on 2023-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Title: DIGITAL MARKETING MASTERY IN THE AGE OF AI Unlock the Future of Digital Marketing with AI In "Digital Marketing Mastery in the Age of AI," we invite you to embark on a transformative journey into the world of digital marketing enhanced by the power of artificial intelligence (AI). This comprehensive guide unveils the secrets to unlocking the future of marketing, providing marketers, business owners, and enthusiasts with the knowledge and tools they need to thrive in a rapidly evolving landscape. This book is your essential companion in navigating the complex intersection of AI and marketing, where data-driven strategies, personalized experiences, and ethical considerations reign supreme. Here's a glimpse of what you'll find within its pages: The Rise of AI in Marketing: Discover the remarkable impact of AI on modern marketing, and the art of creating personalized marketing strategies that connect with your audience on a deeper level. Harnessing the Power of Big Data: Unearth the potential of big data and learn how to collect, analyze, and leverage this invaluable resource to supercharge your marketing campaigns, driving targeted campaigns and maximizing ROI. Redefining Content Strategy with AI: Explore the future of content marketing, as AI-generated content, personalized recommendations, and A/B testing take center stage, ensuring your content stands out in a crowded digital landscape. Streamlining Marketing with AI Automation: Learn how to streamline your marketing efforts with AI automation, enhancing lead generation, email marketing, and social media management, all while considering the future of AI automation. Ethical AI in Marketing: Dive into the ethical considerations of AI marketing, addressing critical issues such as data privacy, algorithmic bias, and transparency. Discover best practices for ethical AI marketing and building trust with your audience. The Role of AI in Customer Insights: Gain insights into the invaluable role of AI in understanding your customers, making data-driven decisions, and enhancing the overall customer experience. The Future of Ethical AI in Marketing: Look ahead to the future of ethical AI in marketing, understanding how it will continue to evolve and shape the industry. "Digital Marketing Mastery in the Age of AI" is your roadmap to success in the digital marketing landscape. Whether you're a seasoned professional or just starting your journey, this book will equip you with the knowledge and strategies needed to harness the power of AI and stay ahead in this ever-changing marketing world. Get ready to unlock the future of digital marketing with AI and take your marketing efforts to new heights. Your marketing revolution starts here. Unlock the Future of Digital Marketing with AI in "Digital Marketing Mastery in the Age of AI." This comprehensive guide empowers marketers and business owners to thrive in a rapidly evolving landscape. Discover the impact of AI on modern marketing, harness the potential of big data, redefine content strategy, streamline marketing with AI automation, and explore ethical AI marketing. Gain insights into the role of AI in customer understanding and the future of ethical AI in marketing. Whether you're a professional or a beginner, this book equips you with the strategies needed to stay ahead in the ever-changing marketing world. Your marketing revolution starts here.
Download or read book Lean AI written by Lomit Patel and published by "O'Reilly Media, Inc.". This book was released on 2020-01-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Download or read book Artificial Intelligence in Marketing written by K. Sudhir and published by Emerald Group Publishing. This book was released on 2023-03-13 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.
Download or read book New Marketing in the Age of Artificial Intelligence written by Kelly A. Mahoney and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business, using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.."--
Download or read book Age of Artificial Intelligence written by Kirk Terrel and published by Zen Mastery Srl. This book was released on 2020-12-05 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Age of Artificial Intelligence: The Ultimate Guide to Artificial Intelligence in Digital Marketing, Discover The Ways on How You Can Use Artificial Intelligence to Help Your Business Grow and Succeed Successful entrepreneurs are able to stay on top of their game by always being prepared for what's coming. Even if their company is doing well and on top of the industry, they don't stay complacent and are always prepared for any eventualities that will happen. If you're a digital marketer, what you need to prepare for is artificial intelligence and machine learning because it has the potential to change the face of internet marketing. It can render older strategies obsolete and can completely change advertising campaigns among other things. This book will help you prepare about the effects of artificial intelligence to businesses, especially internet marketing. It will give you a glimpse on the future of internet marketing that is run by machines and artificial intelligence. It will help you be better prepared and in a better position than most of the other marketers out there. This book will discuss the following topics: What is AI and Machine Learning? Google As An AI - First Company Preparing For Semantic Search Big Data Computer Vision Advertising Email Marketing Chatbots Developing Your AI Skills - Using SQL How to Future Proof Your Marketing It is important to learn about different types of AIs and how it can potentially impact your business so that you will be better prepared for the future. This will ensure the continued success of your business. If you want to learn more about artificial intelligence and its effect on digital marketing, scroll up and click "add to cart" now.
Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Download or read book Future 1 0 Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence written by Srinidhi Ranganathan and published by Srinidhi Ranganathan. This book was released on 2020-01-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.
Download or read book Mastering AI for Marketing A Comprehensive Guide written by Colin Tandy and published by Colin Tandy . This book was released on 2024-03-31 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of AI to Transform Your Marketing Mastering AI for Marketing: A Comprehensive Guide by Colin Tandy equips you with the knowledge and strategies to leverage the transformative power of Artificial Intelligence in today's dynamic marketing landscape. This book is your one-stop shop for: Understanding the Fundamentals of AI: Demystify AI concepts and explore its potential applications in marketing. Building a Winning AI Marketing Strategy: Learn how to identify the most impactful AI use cases for your brand and craft a data-driven roadmap for success. Harnessing the Power of AI Tools: Discover a practical toolkit of AI-powered marketing technologies and platforms to streamline your campaigns and optimize results. Unlocking Customer Insights with AI: Leverage AI for deep customer understanding, hyper-personalization, and creating targeted marketing campaigns. Staying Ahead of the Curve: Explore the latest advancements and future trends in AI marketing to ensure you remain competitive. Mastering AI for Marketing empowers you to: Boost campaign effectiveness and ROI. Personalize customer experiences at scale. Make data-driven marketing decisions for smarter resource allocation. Gain a competitive edge in the ever-evolving marketing landscape. Embrace the future of marketing. Download your copy of Mastering AI for Marketing today!
Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Download or read book AI Marketing Mastery Strategies for Success in the Digital Age written by M.B. Chatfield and published by M.B. Chatfield. This book was released on with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving world of marketing, artificial intelligence (AI) is poised to revolutionize the way businesses connect with customers and achieve growth. AI Marketing Mastery is your comprehensive guide to harnessing the power of AI to transform your marketing strategies and achieve unparalleled success in the digital age. Whether you're a seasoned marketer or just starting out, AI Marketing Mastery is your essential guide to navigating the future of marketing and achieving success in the digital age. Order today and start mastering AI marketing! Author M.B. Chatfield M.B. Chatfield is a leading writter in the field of AI marketing. In his book AI Marketing Mastery, Chatfield draws on his extensive experience and knowledge to provide a comprehensive guide to using AI to transform marketing. He offers practical advice and strategies that can be applied by businesses of all sizes, regardless of their industry or experience with AI. Chatfield is passionate about helping businesses harness the power of AI to achieve their marketing goals. He believes that AI has the potential to revolutionize the way businesses connect with customers and build lasting relationships. M.B. Chatfield is a trusted resource for anyone who wants to learn how to use AI to transform their marketing. #AIMarketing #MarketingAI #DigitalMarketing #MarketingTransformation #GrowYourBusiness #FutureofMarketing #MarketingMastery #AI #MBChatfield #AIMarketingBook #Marketers #BusinessOwners #Entrepreneurs #DigitalProfessionals #SMBs #PersonalizedMarketing #DataDrivenMarketing #MarketingAutomation #ROIMarketing #MarketingAnalytics #CustomerAcquisition #LeadGeneration #MarketingROI #MarketingEfficiency #LearnAIMarketing #TransformYourMarketing #GrowYourBusinessWithAI #AIRevolution #MarketingDisruption #FutureOfWork #DigitalTransformation #MarketingTrends #Bias #Algorithms #SEO
Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.