Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Download or read book ECRM2012 9th European Conference on Research Methods in Business Management written by Rachel McClean and published by Academic Conferences Limited. This book was released on 2010 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECRM 2023 22nd European Conference on Research Methods in Business and Management written by and published by Academic Conferences and publishing limited. This book was released on 2023-09-06 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECRM 2018 17th European Conference on Research Methods in Business and Management written by Prof. Michela Marchiori and published by Academic Conferences and publishing limited. This book was released on 2018-07-12 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.

Download or read book ECRM 2022 21st European Conference on Research Methods in Business and Management written by and published by Academic Conferences and publishing limited. This book was released on 2022-06-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECRM 2012 Proceedings of the 11th European Conference on Research Methods written by Rachel McClean and published by Academic Conferences Limited. This book was released on 2012 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Comparative survey analysis written by Stein Rokkan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-12-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Comparative survey analysis".

Download or read book ECRM 2021 20th European Conference on Research Methods in Business and Management written by Dr Manuel Au-Yong-Oliveira and published by Academic Conferences International Limited. This book was released on 2021-06-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 20th European Conference on Research Methods in Business and Management

Download or read book Proceedings of the 23rd European Conference on Research Methodology for Business and Management Studies written by Dr Ana Isabel Azevedo and published by Academic Conferences and publishing limited. This book was released on 2024-07-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 23rd European Conference on Research Methodology (ECRM 2024), hosted by ISCAP in Porto, Portugal on 4-5 July 2024. The Conference Co-Chairs are Dr Ana Isabel Azevedo and Dr José Manuel Azevedo, both from ISCAP Portugal. ECRM is a well-established event on the academic research calendar and now in its 23rd year and remains an opportunity for participants to share ideas and meet. The aims and scope of this conference is to bring together researchers from a range of disciplines and sectors to share expertise and novel approaches in business and management research methods. ECRM is interested in contributions on the subject of research methods used in business and management research. The papers tend to either focus directly on creating and implementing innovative methodologies or research papers which highlight an interesting use of methodologies in their study. The opening keynote presentation is given by Marta Agostinho, Executive Director of EU-LIFE with the title Excellent Scientific Research: What Does it Mean and Why Should we Care About it? On the second day, Professor Susanne Tietze from The University of Sheffield Hallam, UK will give a talk on the subject Cross-Language Research Methods: Translation and Linguistic Reflexivity. With an initial submission of 90 abstracts, after the double blind, peer review process there are 30 Academic research papers, 1 PhD research paper, 1 Masters Research paper and 1 work-in-progress paper published in these Conference Proceedings. These papers represent research from India, Australia, Brazil, Canada, China, Czech Republic, Estonia, Germany, India, Ireland, Italy, Latvia, Morocco, Norway, Oman, Poland, Portugal, Slovakia, South Africa, Sweden, UK and the USA.

Download or read book Transformations of Retailing in Europe after 1945 written by Lydia Langer and published by Routledge. This book was released on 2016-02-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

Download or read book ECRM2013 Proceedings of the 12th European Conference on Research Methods written by Isabel Ramos and published by Academic Conferences Limited. This book was released on 2013-04-07 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 13th European Conference on Research Methodology for Business and Management Studies ECRM 2013 PRINT version Published by Academic Conferences and Publishing International Limited.

Download or read book ECRM2015 Proceedings of the 14th European Conference on Research Methods 2015 written by Dr Vincent Cassar and published by Academic Conferences Limited. This book was released on 2015-06-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 14th European Conference on Research Methodology for Business and Management Studies Valletta, Malta Published by Academic Conferences and Publishing International

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Download or read book ECRM 2019 18th European Conference on Research Methods in Business and Management written by Prof. Anthony Stacey and published by Academic Conferences and publishing limited. This book was released on 2019-06-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.