Download or read book Among Our Books written by Carnegie Library of Pittsburgh and published by . This book was released on 1923 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
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Download or read book Index of Foreign Commercial and Economic Periodicals Currently Received in Departmental and Other Institutional Libraries Located at Washington D C written by United States Tariff Commission and published by . This book was released on 1926 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: