Download or read book Market Entry Strategies in Eastern Europe in the Context of the European Union written by Michael Klug and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Download or read book The Central and Eastern European Markets written by Petr Chadraba and published by Psychology Press. This book was released on 1995 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Download or read book Market Entry and Operational Decision Making in East West Business Relationships written by Jorma Larimo and published by International Business Press. This book was released on 2007 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.
Download or read book Industries and Markets in Central and Eastern Europe written by William T. Bagatelas and published by Routledge. This book was released on 2017-11-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR.
Download or read book Change Management in Transition Economies written by H. Stüting and published by Springer. This book was released on 2003-05-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition economies. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transition countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research on the economic, political and social context of doing business in Central and Eastern Europe.
Download or read book Context Strategies and Negotiation Methods in the European Union Enlargement to Central and Eastern Europe written by Ioan-Mihai Alexandrescu and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After almost a decade since the enlargement of the European Union to Central and Eastern Europe, history can be read with the clarity that time offers. The context, strategies and negotiation methods of 1997-2004 can be analysed more carefully now, because the consequences of those negotiations are felt even today. Covering under the mask of enlargement, we notice the fear of the westerners towards the new Member States which brought in a different history and risked disturbing a system that has been painfully set up since the 1950s. But at the same time, we notice the desire for moral revenge of the candidate countries towards the old EU members. In this study, I analyse the merit of Günter Verheugen, the technocrat who found the right language and strategy to reconcile these two perspectives and who adapted to the present interests of the two parties.
Download or read book Handbook of Research on Entrepreneurship Policies in Central and Eastern Europe written by Friederike Welter and published by Edward Elgar Publishing. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Handbook explores the role of government in the development of entrepreneurship in countries where twenty years ago private enterprise was illegal or barely tolerated. The expert contributors reveal that government policy is one of the key influences on the external environment in which businesses develop, particularly in countries where it has been necessary to redefine the role of the state in relation to business development. They outline how government policy can also act as an enabling and/or a constraining force with respect to entrepreneurship development, particularly in relation to institutional change and the development of a market-based economy. This Handbook includes up-to-date information and analysis as to how entrepreneurship policies have evolved in the wider Europe, focusing on the challenges that arise in designing and implementing entrepreneurship policy. The Handbook of Research on Entrepreneurship Policies in Central and Eastern Europe excellently covers different facets of entrepreneurship policies in Central and Eastern Europe and will prove invaluable for academics, students and researchers of entrepreneurship and small business as well as policy studies. Policy makers will also find plenty of key insights and relevant information in this important resource.
Download or read book Catching Up with Eastern Europe written by Bernard M. Hoekman and published by World Bank Publications. This book was released on 1996 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Second Transition Eastern Europe in Perspective written by Ashoka Mody and published by INTERNATIONAL MONETARY FUND. This book was released on 2009-03-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: The countries of Eastern Europe achieved two remarkable transitions in the short period of the last two decades: from plan to market and, then, in the run-up to and entry into the European Union, they rode a wave of global trade and financial market integration. Focusing on the second transition, this paper reaches three conclusions. First, by several metrics, East European and East Asian growth performances were about on par from the mid-1990s; both regions far surpassed Latin American growth. Second, the mechanisms of growth in East Europe and East Asia were, however, very different. East Europe relied on a distinctive-often discredited-model, embracing financial integration with structural change to compensate for appreciating real exchange rates. In contrast, East Asia contained further financial integration and maintained steady or depreciating real exchange rates. Third, the ongoing financial turbulence has, thus far, not had an obviously differential impact on emerging market regions: rather, the hot spots in each region reflect individual country vulnerabilities. If the East European growth model is distinctive, is it sustainable and replicable? The paper speculates on the possibilities.
Download or read book Resource based Internationalization written by Cranmer Rutihinda and published by . This book was released on 1996 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foreign Market Entry Strategies written by Franklin R. Root and published by . This book was released on 1982 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Foreign Policy of the European Union written by Federiga M. Bindi and published by Brookings Institution Press. This book was released on 2012 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores European foreign policy and the degree of European Union success in proposing itself as a valid international actor, drawing from the expertise of scholars and practitioners in many disciplines. Addresses issues past and present, theoretical and practice-oriented, and country- and region-specific"-- Provided by publisher.
Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Download or read book Europe in 12 Lessons written by Pascal Fontaine and published by . This book was released on 2017 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The story of your city written by Greg Clark and published by European Investment Bank. This book was released on 2018-10-31 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the end of this century, 9 out of 10 Europeans will live in an urban area. But what kind of city will they call home? You'll find all the answers in CITY, TRANSFORMED, the new essay series from the European Investment Bank. This panoramic first essay in the series lays out a great sweeping history of European cities over the last fifty years—and showcases new directions being taken by some of our most innovative cities. Urban experts Greg Clark, Tim Moonen, and Jake Nunley based at University College London take a definitive look at how Europe's cities transformed from post-industrial decline to thriving metropolises that are as prosperous and liveable as anywhere on Earth.
Download or read book Enlargement of the European Union written by Allan F. Tatham and published by Kluwer Law International B.V.. This book was released on 2009-01-26 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of EU enlargement has raised many thorny issues unanticipated by the framers of the EC Treaty. A significant upshot of these issues is that the concept of European identity – defined in terms of such factors as culture, history and economics – has supplanted the long-dominant theme of ‘widening and deepening,’ particularly since the Union’s expansion has become primarily eastward. The major contribution of this important book lies in its analysis of the conceptualization and perception of enlargement from various points of view, focusing on the concerns of stakeholders and the ‘identity’ conflicts and uncertainties incurred by enlargement initiatives. In the course of its presentation, it details the actual pre-accession Europeanization process and its complex history. Among the key elements discussed are the following: the conflict between ‘widening’ and ‘deepening’ and the effect on EU institutional reform; institutional requirements on candidate countries; pre-accession criteria and negotiations; administrative capacity, judicial capacity, and legal approximation in accession states; capacity of the EU to absorb new Member States; and EC law as part of European identity. Also covered are specific historical details of particular pre-accession negotiations (e.g., Greece, Spain, Portugal, Malta, and Cyprus), the still inconclusive negotiations with Turkey and the Western Balkan states, and political factors involved in the non-accession of Norway, Iceland and Switzerland. Assembling powerful evidence and applying incisive analysis, the author’s conclusion shows that, absent further (and major) EU institutional reform, it will be difficult for an enlarging Union to continue to ‘deliver the goods.’ A watershed in the continuing great debate on the fulfilment of the EC Treaty’s determination to foster and promote ‘an ever closer union of the peoples of Europe,’ this book will prove invaluable to anybody interested in the European integration project, particularly lawyers, academics, officials and policymakers in the EU Member States.
