Download or read book Market driven management Marketing strategico e operativo written by Jean-Jacques Lambin and published by . This book was released on 2016 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli and published by Springer. This book was released on 2018-04-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Download or read book Digital Channels and Social Media Management in Luxury Markets written by Fabrizio Mosca and published by Routledge. This book was released on 2017-11-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.
Download or read book Financial Management and Risk Analysis Strategies for Business Sustainability written by Enríquez-Díaz, Joaquín and published by IGI Global. This book was released on 2021-04-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of the Sustainable Development Goals, sustainability is a factor to consider for understanding the changes that are coming in the business world and in different areas of management. Companies must reorient their business objectives towards sustainable and responsible production for the environment and society. In this context of change, it is important to open the debate and obtain more thorough knowledge on how companies should change their leaderships strategies and carry out their financial planning, as well as analyze the risk of their clients and innovative projects that respect the environment. Financial Management and Risk Analysis Strategies for Business Sustainability proposes a series of practical and theoretical perspectives on how the business world has to evolve to adapt to the new situation the world has reached due to undeniable climate change forcing businesses to redefine their productive processes and internal organization. Topics highlighted include financial management procedures, corporate social responsibility, risk analysis, financial literacy, and innovation in sustainability and sustainable development. This book is a useful reference source for managers, executives, engineers, business professionals, financial analysts, researchers, academicians, and students in the areas of management, human resources, accounting and finance, taxation, environmental economics, and some engineering areas.
Download or read book Computational Science and Its Applications ICCSA 2015 written by Osvaldo Gervasi and published by Springer. This book was released on 2015-06-20 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five-volume set LNCS 9155-9159 constitutes the refereed proceedings of the 15th International Conference on Computational Science and Its Applications, ICCSA 2015, held in Banff, AB, Canada, in June 2015. The 232 revised full papers presented in 22 workshops and a general track were carefully reviewed and selected from 780 initial submissions for inclusion in this volume. They cover various areas in computational science ranging from computational science technologies to specific areas of computational science such as computational geometry and security.
Download or read book Market Driven Management Second Edition written by Jean-Jacques Lambin and published by Palgrave Macmillan. This book was released on 2007-05-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Companion Website: http://www.palgrave.com/business/lambin/index.html
Download or read book Artificial Intelligence Anthropogenic Nature vs Social Origin written by Elena G. Popkova and published by Springer Nature. This book was released on 2020-02-22 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents advanced research studies on the topic of artificial intelligence as a component of social and economic relations and processes. It gathers research papers from the International Research-to-Practice Conference “The 21st Century from the Positions of Modern Science: Intellectual, Digital and Innovative Aspects” (May 23–24, 2019, Nizhny Novgorod, Russia) and the International Research-to-Practice Conference “Economics of Pleasure: a Science of Enjoying Economic Activities” (October 3–5, 2019, Prague, Czech Republic). Both conferences were organized by the Autonomous Non-Profit Organization “Institute of Scientific Communications” (Volgograd). What sets this book apart from other publications on the topic of artificial intelligence is that it approaches AI not as a technological tool, but as an economic entity. Bringing together papers by representatives of various fields of social and human knowledge, it systematically reflects on various economic, social, and legal aspects of the creation, application, and development of artificial intelligence. Given the multidisciplinary nature of its content, the book will appeal to a broad target audience, including those engaged in developing AI (scientific research institutes and universities), and Industry 4.0 enterprises interested in its implementation, as well as state regulators for the digital economy.
Download or read book Business Performance Measurement and Management written by Paolo Taticchi and published by Springer Science & Business Media. This book was released on 2010-01-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring and managing the performance of a business is one of the most genuine desires of management. Balanced scorecard, the performance prism and activity-based management are the most popular frameworks in this setting. Based on the findings of R.G. Eccles’ acclaimed "Performance Measurement Manifesto (1991)" this book introduces new contexts and themes of application and presents emerging research areas related to business performance measurement and management, e.g. SMEs and sustainability. As a result of the 1st International Summer School Piero Lunghi on "Perspectives of Business Performance Management" this book is written both for students and academics, as well as for practitioners looking for new, yet proven ways to measure and manage business performance.
Download or read book Market driven management written by Jean-Jacques Lambin and published by . This book was released on 2012 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Control Systems in Complex Settings Emerging Research and Opportunities written by Zanin, Filippo and published by IGI Global. This book was released on 2017-12-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are constantly creating original initiatives, product lines, or implementing new workflows to remain competitive in the contemporary business world. Employing optimum methods for efficient performance and timely completion of tasks is vital to the success of a business. Management Control Systems in Complex Settings: Emerging Research and Opportunities is a noteworthy reference work for the latest academic research on business management and the complexity involved in decision-making, direction, measurement, and the evaluation of a company. Containing broad commentary on an assortment of relevant views and issues, such as customer loyalty and reputation, effective manufacturing processes, and strategic issues in complex firms, this book is optimally intended for business professionals, managers, and aspiring entrepreneurs as well as students and academics looking for groundbreaking analysis on the Three Vs model of inventory management and value creation.
Download or read book Distribution Strategies in Luxury Markets written by Fabrizio Mosca and published by . This book was released on 2014-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Brand Strategy Canvas written by Patrick Woods and published by Apress. This book was released on 2019-12-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.
Download or read book Bottled and Sold written by Peter H. Gleick and published by Island Press. This book was released on 2010-04-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water went from being a free natural resource to one of the most successful commercial products of the last one hundred years. That's a big story, and water is big business. Gleick exposes the true reasons we've turned to the bottle, from fear mongering by business interests and our own vanity to the breakdown of public systems and global inequities.
Download or read book The Economics of the Audiovisual Industry Financing TV Film and Web written by Mario La Torre and published by Springer. This book was released on 2016-12-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY licence. Recent reductions in public funding for audiovisual products have led to dramatic changes in the industry. The lack of interaction between the industry and capital markets has made sourcing funds for audiovisual products especially difficult. This book explains why the distance between the audiovisual and financial markets exists, and considers the perspective of both audiovisual companies and financial intermediaries. Providing a thorough overview of the audiovisual industry in three major categories (television, cinema and web), it analyses the financing behind each. The author adapts the traditional assessment methods to include exploitation rights, distribution deals and risk determinants ; he also proposes a pricing model for the audiovisual products demonstrating that prices and values in a industry of prototype goods do not depend solely on cost and revenue. The book also includes a methodology for analysing the economics of the sector, the different sales agreements between broadcasters and the distribution deals between distributors and independent producers. Finally, a description of the main financial products for private finance is provided, as well as an explanation of how public funds can act as leverage to catalyze private resources through the use of guarantee funds. In The Economics of the Audiovisual Industry the author suggests that rather than relying on subsidized public support, the audiovisual industry should foster private-public partnerships and market dynamics to promote an alternative funding model based on a profitable and long-lasting connection between the audiovisual and financial markets. The valuation model, both for products and firms, proposed in this book are at the basis of this new approach.
Download or read book Five Albanian Villages written by Antonio Laurìa and published by Firenze University Press. This book was released on 2020-12-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of a research project designed and carried out at the Department of Architecture, University of Florence. This research was based on the transfer of knowledge from members of the Albanian Diaspora in Italy (university students, young architects and researchers) to their home country. This unique process blazed a trail in the Albania-related studies by creating a methodology, which could be replicated not only in Albanian rural contexts, but also elsewhere. The book constitutes a structured tool for generating sustainable and socially inclusive territorial development processes in five lesser-known Albanian cultural sites. Their tangible and intangible cultural heritage was seen as a driving factor for triggering development processes aimed at improving the inhabitants’ quality of life and strengthening local identity and social networks. Through concrete proposals and strategies, the book offers scenarios and solutions capable of enhancing the potential of each village and, at the same time, counteracting the effects of land abandonment that so often characterise them.
Download or read book Strategy for Action II written by Giorgio Gandellini and published by Springer Science & Business Media. This book was released on 2013-01-26 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated conceptual and operational framework (the “Strateco Dashboard”), that complements and significantly improves the recent and well-known Blue Ocean approach to strategy development. Finally, it addresses the measurement of the performance of strategy in terms of value creation, highlighting differences and similarities, as well as strengths and weaknesses, of the main metrics. Furthermore, it proposes a comprehensive and operational framework for the assessment of the financial feasibility of strategy, through the measurement of the impact of the planned strategic moves on financial needs and the evaluation of their financial sustainability.
