Download or read book Market Domination for Podcasting written by Seth Greene and published by Morgan James Publishing. This book was released on 2016-12-20 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voted one of the best podcasting books of all time written by marketing marvel and co-host of the SharkPreneur podcast with Shark Tank’s Kevin Harrington (BookAuthority). Market Domination for Podcasting shares the secrets of twenty-three of the top podcasters and marketing minds in the world today. Business owners can use Seth Greene’s unique podcasting model to generate twenty new referral partners promoting their business in just twenty minutes a week. Interview subjects include Mark Asquith, Chris Christenson, Luis Congdon, Andrea Corelli, Karl Krummenacher, Michael Licata, Gary Occhino, Nik Parks, Rebecca Poynton, and others. “Seth explores why podcast users make for an interesting advertising segment, and how small businesses can take advantage of this under-appreciated marketing tool.” —Home Business

Download or read book Publish Promote Profit written by Kosberg and published by . This book was released on 2018-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media. Praise for Rob Kosberg and Publish. Promote. Profit. I first met Rob and Best Seller Publishing 3 years ago when I was looking for a publisher and marketing expert for my book anthology series, "Put a Shark in your Tank." Rob became a friend, trusted adviser and later a partner with me on our new book series. The strategies and tactics Rob teaches in this book are truly cutting edge and what's working right now with him and his clients, including me. Rob outlines the strategies necessary to not just have great content but to get your content into the hands of your ideal client and build yourself a platform and legacy with it. In this book Rob shows you how to go from hunting for clients to being The Hunted. I am thrilled to see this content get into the hands of those with a message that the world needs to hear. As I was once told I now tell you. It's time to leave the shadows and make an impact with your message. Here's to building your legacy. - KEVIN HARRINGTON Inventor of the Infomercial and original Shark on ABC's Shark Tank Rob has a system that works, he takes a personal interest in his authors and to me it is a one stop shop that was a savings of time, energy and money and also helped move this project forward in a very efficient way. My thanks go out to Rob and BSP because they did help make my book a BEST SELLER. - DELANO LEWIS Former U.S. Ambassador to South Africa, Best Selling Author of It All Begins With Self Section One: Publish S'mores Anyone? (Laying the Foundation of a great book) Lions, Tigers, and Bears? No-Titles, Subtitles, and Contents: Now That's Scary The Problem with Writing Is the Writing Section Two: Promote Rocket Man (or Woman) Book Launch Success The 800-Pound Gorilla Launch Party - How to Launch Your Book to Success Section Three: Profit Fiesta (Birthday) Time - How To Really Make A Profit With Your Book Options, Options, and More Options - Examples of Clients Successes The Power of Speaking - How To Use Your Book To Get Speaking Engagements Media Fame, Shall We? - How To Use Your Book To Get Media The Lifeblood of Business - Generate Leads With Your Book

Download or read book Podcast Journalism written by David Dowling and published by Columbia University Press. This book was released on 2024-03-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting’s stratospheric rise has inspired a new breed of audio reporting. Offering immersive storytelling for a binge-listening audience as well as reaching previously underserved communities, podcasts have become journalism’s most rapidly growing digital genre, buoying a beleaguered news industry. Yet many concerns have been raised about this new medium, such as the potential for disinformation, the influence of sponsors on content, the dominance of a few publishers and platforms, and at-times questionable adherence to journalistic principles. David O. Dowling critically examines how podcasting and its evolving conventions are transforming reporting—and even reshaping journalism’s core functions and identity. He considers podcast reporting’s most influential achievements as well as its most consequential ethical and journalistic shortcomings, emphasizing the reciprocal influences between podcasting and traditional and digital journalism. Podcasting, both as a medium and a business, has benefited from the blurring of boundaries separating news from entertainment, editorial from advertising, and neutrality from subjectivity. The same qualities and forces that have allowed podcasting to bypass the limitations of traditional categories, expand the space of social and political discourse, and provide openings for marginalized voices have also permitted corporations to extend their reach and far-right firebrands to increase their influence. Equally attentive to the medium’s strengths and flaws, this is a vital book for all readers interested in how podcasting has changed journalism.

Download or read book Profitable Podcasting written by Stephen Woessner and published by AMACOM. This book was released on 2017-09-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Download or read book Podcasting in a Platform Age written by John L. Sullivan and published by Bloomsbury Publishing USA. This book was released on 2024-01-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

Download or read book Podcasting Marketing Strategy written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

Download or read book Dominate the Real Estate Market written by Rob W. Davidson and published by Rob W. Davidson. This book was released on 2021-01-15 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you set out to become the go-to real estate agent, and dominate the market, you will need a solid plan to achieve this goal. The world of real estate agents is saturated with many different types of people; from the young go-getters to the middle-aged retirees looking for something fun to do in their spare time. In most neighborhoods or communities, there will be only a few go-to agents who are well-known, trusted household names. Becoming well-known involves full time work and takes time. In order to dominate a real estate market, the goal is to be visible everywhere, and be willing to do what others won’t. This could mean taking an extra hour per day to engage on social media or it could mean spending extra hours shooting and editing videos promoting yourself in the community. It could also mean organizing virtual events or partnering with other businesses. To dominate in your real estate marketing efforts, you need to know what you bring to the table. What skills do you have, what are your strengths, what do you excel at? Furthermore, what niche are you going to cater to? You need to hone in on a particular target market and become an expert at the things your niche is interested in. Find out what your potential customers are looking for in a home. Baby boomers and millennials have different priorities when it comes to home buying. Some are looking for more space while young millennials might not want to spend time to clean a bigger house and prefer something with less maintenance closer to the city center. After you identify your niche, you are going to want to get their attention in all the platforms they pay attention to and engage with. For example, podcasts are becoming more popular and people are spending less time reading newspapers and watching tv. Being the go-to real estate agent on podcasts that your audience listens to will begin to create awareness for you. Slowly, as you build an audience, you will build trust with clients. When people realize that you know a lot about the area and that you have a track record for getting your clients what they want, they will trust you to find their next dream home. These happy customers will tell their friends and your greatest marketing asset will begin working for you – word of mouth. When you become a part of social media conversations, when you begin giving back, when you begin delivering a positive experience, you will become part of your community. You will be instrumental in shaping and building your community by helping people and what they want. You will help both buyers and sellers and their next place and build their next home and community. It all begins with a positive attitude, steady work, and executing on your marketing plans. This guide covers everything you will need to build a real estate marketing plan and begin implementing it. You will learn how to create a marketing budget, how to create a multi-channel marketing campaign, how to effectively promote your listings, your personal brand, and more. Continue reading for in-depth tips and strategies for dominating your real estate market.

Download or read book Podcasting Bible written by Mitch Ratcliffe and published by John Wiley & Sons. This book was released on 2008-02-11 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world." -- Robert Scoble, Vice President Media Development, Podtech.net Create and market successful podcasts from your desktop, for your company, or in the studio Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business. * Produce and upload your first podcast with a Quick Start tutorial * Learn how to turn your podcast into a viable business * Master the equipment--microphones, cameras, editing software, and more * Produce your audio and video podcasts to a broadcast standard * Decipher Really Simple Syndication (RSS) and other podcasting techniques * Crop, resize, color correct, or insert virtual backgrounds * Integrate your podcast into your blog or Web site

Download or read book The Category Design Toolkit written by Category Pirates and published by . This book was released on 2021-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Podcast Academy The Business Podcasting Book written by Michael Geoghegan and published by Taylor & Francis. This book was released on 2012-07-26 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Download or read book The Routledge Companion to Radio and Podcast Studies written by Mia Lindgren and published by Taylor & Francis. This book was released on 2022-06-15 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive companion is a much-needed reference source for the expanding field of radio, audio, and podcast study, taking readers through a diverse range of essays examining the core questions and key debates surrounding radio practices, technologies, industries, policies, resources, histories, and relationships with audiences. Drawing together original essays from well-established and emerging scholars to conceptualize this multidisciplinary field, this book’s global perspective acknowledges radio’s enduring affinity with the local, historical relationship to the national, and its unpredictably transnational reach. In its capacious understanding of what constitutes radio, this collection also recognizes the latent time-and-space shifting possibilities of radio broadcasting, and of the myriad ways for audio to come to us 'live.' Chapters on terrestrial radio mingle with studies of podcasts and streaming audio, emphasizing continuities and innovations in form and content, delivery and reception, production cultures and aesthetics, reminding us that neither 'radio' nor 'podcasting' should be approached as static objects of analysis but rather as mutually constituting cultural forms. This cutting-edge and vibrant companion provides a rich resource for scholars and students of history, art theory, industry studies, journalism, media and communication, cultural studies, feminist analysis, and postcolonial studies. Chapter 42 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Download or read book Luxury Listing Specialist Book written by Michael LaFido and published by Createspace Independent Publishing Platform. This book was released on 2017-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.

Download or read book What s the Deal with Podcasting written by Alex Edmonds and published by Alex Edmonds. This book was released on 2020-07-30 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about starting a podcast? Don't know where to start? This book contains everything I've learned about podcasting since starting the Building an Indie Business Podcast. Before Launching A Podcast History of The Podcast Industry Benefits of Podcasting How To Start A Podcast How To Interview A Podcast Guest Solo Podcasting Writing Episodes How to Relax While Recording Growing A Podcast Surveys Social Media Live-Streaming Email Building A Community Podcast to Podcast Promotions Videos Meetups Writing Making Money Metrics Podcasting as a Lead Magnet After Podcasting For Some Time Growing the Podcast Industry Random Tips Podcasting Ethics Get an 18-month podcasting education in a few hours! Includes: 100+ pages of podcasting advice for any stage of podcasting. Examples of how stand-up comedy applies to some chapters Dark Mode PDF version of the book Access to lifetime updates of the content

Download or read book The Podcast Handbook written by Jacqueline N. Parke and published by McFarland. This book was released on 2022-02-25 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.

Download or read book Brave New Work written by Aaron Dignan and published by Penguin. This book was released on 2019-02-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life. He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more. Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work? That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released. Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field—that is named the “best place to work” year after year. And even a team that saved $3 million per year by cancelling one monthly meeting. Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency. Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?

Download or read book The Oxford Handbook of Radio and Podcasting written by Michele Hilmes and published by Oxford University Press. This book was released on 2024 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Radio and Podcasting provides a concise yet in-depth overview of the development of radio as a creative and cultural form, from early broadcasting to the digital present. Organized around major aspects of radio's social and political impact - on the arts, on news and documentary, on community, nation, identity, and culture - it draws on contributors from interdisciplinary backgrounds and many nationalities to explore the world of sound-based communication across a century of practice. Links are provided to illustrative sound clips in many chapters, along with chapter-by-chapter audiographies offering digital links to enable further listening.

Download or read book Getting to Like written by Jeremy Goldman and published by Red Wheel/Weiser. This book was released on 2016-05-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.