Download or read book Market Analysis and Feasibility Study for Hotel Development written by Dominion Development Corporation and published by . This book was released on 1981 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Download or read book Feasibility Studies for Hotels written by Wolfgang Fercher and published by diplom.de. This book was released on 2006-10-16 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The intensity of competition in the tourism business, especially in the hotel industry has continuously grown during the last years. This development leads to the situation that capital investments in the hospitality industry are connected with ever increasing risks. In order to minimize these risk potentials, a detailed evaluation of the competitiveness and market compatibility of a planned project is an essential part of any project development process. Those analyses are covered in the course of a feasibility study which encloses all aspects that influence the success of a hotel project. In this context, a feasibility study serves as an information tool for project developers, investors, tenants, hotel operators and financiers in order to make decisions with regard to a specific hotel project. The preparation of a feasibility study requires the combination of a multitude of aspects, hence input from all participants in the project development process. Getting hold of information and the appropriate usage of this information is crucial in order to ensure the success of a study. The main objective of this diploma thesis is to identify the most important and current issues in feasibility evaluation of hotel projects. In practice, many studies are prepared following a fixed model, which has not been changed for years. However, the hospitality industry is highly competitive and dynamic, new additions to the existing supply therefore need to be analyzed very carefully. The focus of this diploma thesis is specifically put on the hospitality industry. This means that feasibility evaluation for other types of project development in the tourist industry is not subject to this study. The aim of the thesis is on the one hand to point out aspects that have to be taken into consideration in any study, and to give suggestions for improvements on the other hand. The author has laid down the following four hypotheses that serve as the main source for the research questions. - Hypothesis 1: The sensitivity analysis is the most important component of a feasibility study. - Hypothesis 2: A feasibility study is the most important decision making factor for the investor in a hotel project. - Hypothesis 3: If the results of a feasibility study seem to turn out negative, then the operative concept of the project is changed. - Hypothesis 4: The level of the construction cost is the factor that is most difficult to estimate and is therefore [...]
Download or read book Market Analysis and Financial Feasibility Study written by United States. Bureau of Indian Affairs. Navajo Area Office and published by . This book was released on 1967 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hotel Market Analysis and Feasibility Study written by K. Bordner Consultants (Bloomington, Minn.) and published by . This book was released on 1982 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Assessment Site Selection Financial Feasibility Study for a Resort Hotel Development Trinidad and Tobago W I written by W. S. McDuffie and Associates and published by . This book was released on 1986* with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hotel Design Planning and Development written by Richard H. Penner and published by Routledge. This book was released on 2013-05-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hotel Design, Planning and Development presents the most significant hotels developed internationally in the last ten years so that you can be well-informed of recent trends. The book outlines essential planning and design considerations based on the latest data, supported by technical information and illustrations, including original plans, so you can really study what works. The authors provide analysis and theory to support each of the major trends they present, highlighting how the designer’s work fits into the industry's development as a whole. Extensive case studies demonstrate how a successful new concept is developed. Hotel Design, Planning and Development gives you a thorough overview of this important and fast-growing sector of the hospitality industry.
Download or read book Hospitality Business Development written by Ahmed Hassanien and published by Routledge. This book was released on 2010 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examines the nature, and unique characteristics, of the concepts, products and services offered in the international hospitality industry and provides the skills needed for business development.
Download or read book Hotel Feasibility Study City Centre City of Gloucester ON written by Market Research Corporation and published by . This book was released on 1998 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hotel Market Analysis Rainbow Center Project written by Development Research Associates and published by . This book was released on 1970 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Feasibility Study of a Caribbean Hotel Reservation System for the European Market written by and published by . This book was released on 1984 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Analysis Financial Projections for Proposed Hotel Development written by Anderson Development Inc. (Eden Prairie, Minn.) and published by . This book was released on 1981 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hotel Design Planning And Development written by Walter A Rutes and published by W. W. Norton & Company. This book was released on 2001-06-05 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous editions published 1985 as Hotel planning and design.
Download or read book Government wide Index to Federal Research Development Reports written by and published by . This book was released on 1966 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hotels and Resorts written by David Harper and published by Taylor & Francis. This book was released on 2016-10-26 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years’ experience in the leisure property industry, David Harper provides invaluable advice on how to buy, develop and sell such properties. Working through the required due diligence process for purchases, including how to identify a "good buy", through the "route map" for a successful development and ending with how to ensure you maximise your returns when selling the asset, this book covers the whole life-cycle of leisure property ownership. Examples of valuations, development issues and sales processes are taken from the USA, UK, France, Nigeria, Kenya, Australia, Hong Kong, Singapore and Brazil provide in depth analysis on the similarities and differences in approach to hotels and resorts in various parts of the world. This book provides invaluable guidance to international investors, developers, asset managers and students in related subject areas.
Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2022-10-27 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Download or read book Financial Feasibility Studies for Property Development written by Tim Havard and published by Routledge. This book was released on 2013-10-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential for any real estate professional or student performing feasibility studies for property development using Microsoft Excel and two of the most commonly used proprietary software systems, Argus Developer and Estate Master DF. This is the first book to not only review the place of financial feasibility studies in the property development process, but to examine both the theory and mechanics of feasibility studies through the construction of user friendly examples using these software systems. The development process has seen considerable changes in practice in recent years as developers and advisors have adopted modern spread sheets and software models to carry out feasibility studies and appraisals. This has greatly extended their ability to model more complex developments and more sophisticated funding arrangements, saving time and improving accuracy. Tim Havard brings over 25 years of industry and software experience to guide students and practitioners through the theory of development appraisals and feasibility studies before providing internationally applicable worked examples and potential pitfalls using Excel, Argus Developer and Estates Master DF.
