Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

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Download or read book Parties and Party Systems in Liberal Democracies written by Steven B Wolinetz and published by Taylor & Francis. This book was released on 2023-07-14 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988, Parties and Party Systems in Liberal Democracies considers the extent and ways in which Western European and North American parties and party systems changed in the 1970s and 1980s after decades of relative stability. It examines changes in the nature and organisation of parties and relates this to changes in electoral behaviour and to wider social and economic change. It concentrates on political parties as actors and the ways in which they maintain themselves and respond to the moves and gambits of both established and newer parties and to the increasingly numerous and vociferous single interest pressure groups. One important argument put forward is that many social and economic changes have had a minimal impact because established parties have been able to adapt by redefining issues in their favour and have also been able to rely on residual support and access to patronage. This engaging volume will have strong appeal for courses in political science, government, political behaviour and history.

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Download or read book Scientific Manpower Bibliography supply Demand and Utilization 1950 1951 written by United States. Research and Development Board. Library Section. Information Branch and published by . This book was released on 1952 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Scientific Manpower Bibliography supply Demand and Utilization 1950 1951 written by United States. Research and Development Board. Library Section. Information Branch and published by . This book was released on 1952 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Political Action written by Samuel Henry Barnes and published by Beverly Hills, Calif. : Sage Publications. This book was released on 1979 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a study of conventional and unconventional political behaviour in five developed nations. Drawing on survey data from Britain, Holland, West Germany, the United States and Austria, this work seeks to explain the waves of political protest that swept through the advanced industrial democracies in the late 1960s.

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