Download or read book The Annenbergs written by John E. Cooney and published by Simon & Schuster. This book was released on 1982 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.

Download or read book Percutaneous Absorption written by Robert L. Bronaugh and published by CRC Press. This book was released on 1999-05-28 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since publication of the Second Edition in 1989, numerous innovations have occurred that affect the way scientists look at issues in the field of percutaneous absorption. Focusing on recent advances as well as updating and expanding the scope of topics covered in the previous edition, Percutaneous Absorption, Third Edition provides thorough coverage of the skin's role as an important portal of entry for chemicals into the body. Assembles the work of nearly 80 experts-30 more than the Second Edition-into a unified, comprehensive volume that contains the latest ideas and research! Complete with nearly 600 drawings, photographs, equations, and tables and more than 1600 bibliographic citations of pertinent literature, Percutaneous Absorption, Third Edition details the applied biology of percutaneous penetration factors that affect skin permeation, such as age, vehicles, metabolism, hydration of skin, and chemical structure in vivo and in vitro techniques for measuring absorption, examining factors influencing methodology such as animal models, volatility of test compound, multiple dosage, and artificial membranes procedures for use in transdermal delivery, exploring topics such as effects of penetration enhancers on absorption, optimizing absorption, and the topical delivery of drugs to muscle tissue And presents new chapters on mathematical models cutaneous metabolism prediction of percutaneous absorption in vitro absorption methodology dermal decontamination concentration of chemicals in skin transdermal drug delivery mechanisms of absorption safety evaluation of cosmetics absorption of drugs and cosmetic ingredients nail penetration Emphasizes human applications-particularly useful for pharmacists, pharmacologists, dermatologists, cosmetic scientists, biochemists, toxicologists, public health officials, manufacturers of cosmetic and toiletry products, and graduate students in these disciplines! An invaluable reference source for readers who need to keep up with the latest developments in the field, Percutaneous Absorption, Third Edition is also an excellent experimental guide for laboratory personnel.

Download or read book Everyone s Guide to Cancer Therapy written by Malin Dollinger and published by Andrews McMeel Publishing. This book was released on 1991 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how cancer is diagnosed, treated, and managed day to day.

Download or read book Balancing the Secrets of Private Disclosures written by Sandra Petronio and published by Routledge. This book was released on 1999-12-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book joins together disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. To be social yet autonomous, known yet unknown, independent yet dependent on others is essential to the communicative world. How do people manage these seemingly incongruous goals? This book argues that they actively work at balancing simultaneous needs of being both public and private. It highlights many different ways that people balance their public needs with their privacy needs underscoring the multidimensional nature of balance. The chapters also show that the opposing needs occur within a variety of contexts, from health issues, such as HIV/AIDS, to television talk shows. Readers will discover that avoiding disclosure is a dominant theme. In this way, the authors demonstrate how people balance privacy and secrecy by deemphasizing openness. Taken as a whole, this volume offers a refreshing new look at age-old concerns.

Download or read book Human Communication Theory and Research written by Robert L. Heath and published by Routledge. This book was released on 2013-06-17 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.

Download or read book The Business of Sports written by Mark Conrad and published by Taylor & Francis. This book was released on 2017-02-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Download or read book Imagined Interactions written by James M. Honeycutt and published by Hampton Press (NJ). This book was released on 2003 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagined interactions are a type of daydream in which individuals think about conversations in their minds in an attempt to simulate real-life conversations with others. This title describes their characteristics and functions.

Download or read book Aquatic Weeds written by A. H. Pieterse and published by . This book was released on 1990 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book, published for the European Weed Research Society, provides a detailed overview of the management of aquatic weeds, which cause serious problems in bodies of water throughout the world. This state-of-the-art review includes worldwide coverage of these undesirable organisms. It provides readers with information on the ecology and management of aquatic weeds, as well as in-depth discussion of environmental consequences of weed control methods. Valuable appendix materials give useful listings of the weeds, biological control agents used against aquatic weeds, and herbicides used in fresh waters.

Download or read book Genetic Toxicology Testing written by Ray Proudlock and published by Academic Press. This book was released on 2016-05-28 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genetic Toxicology Testing: A Laboratory Manual presents a practical guide to genetic toxicology testing of chemicals in a GLP environment. The most commonly used assays are described, from laboratory and test design to results analysis. In a methodical manner, individual test methods are described step-by-step, along with equipment, suggested suppliers, recipes for reagents, and evaluation criteria. An invaluable resource in the lab, this book will help to troubleshoot any assay problems you may encounter to optimise quality and efficiency in your genetic toxicology tests. Genetic Toxicology Testing: A Laboratory Manual is an essential reference for those new to the genetic toxicology laboratory, or anyone involved in setting up their own. - Offers practical and consistent guidance on the most commonly-performed tests and procedures in a genetic toxicology lab - Describes standard genetic toxicology assays, their methodology, reagents, suppliers, and analysis of their results - Includes guidance on general approaches: formulation for in vitro assays, study monitoring, and Good Laboratory Practice (GLP) - Serves as an essential reference for those new to the genetic toxicology laboratory, or anyone involved in setting up their own lab

Download or read book Perspectives on Radio and Television written by F. Leslie Smith and published by Routledge. This book was released on 2017-01-27 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.

Download or read book Respiratory An Integrated Approach to Disease written by Andrew Lechner and published by McGraw Hill Professional. This book was released on 2011-10-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative, organ-specific text that blends basic science with the fundamentals of clinical medicine Part of the Human Organ Systems series, Respiratory: An Integrated Approach skillfully bridges the gap between the science and practice of medicine. This beautifully illustrated book seamlessly integrates the core elements of cell biology, anatomy, physiology, pharmacology, and pathology with clinical medicine. It is the perfect companion for medical students transitioning to their clinical years, as well as for practicing physicians who need a user-friendly update on the basic science underlying the practice of clinical medicine. Features and highlights include: Detailed learning objectives clearly state learning goals Key concepts are emphasized in every chapter The latest developments in the field are incorporated throughout the text Numerous high-quality illustrations with detailed legends clarify important or difficult concepts Clinical Correlations highlight the clinical implications of basic science Each chapter is accompanied by an annotated bibliography to enhance the learning experience and provide an overview of the critical literature in the field End-of-chapter case-based questions with detailed explanations reinforce important concepts and assess understanding of the material A valuable Glossary of common phrases, terms, abbreviations, and acronyms

Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.

Download or read book Workbook to Accompany the Complete Musician written by Steven Laitz and published by Oxford University Press, USA. This book was released on 2015-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two workbooks that accompany The Complete Musician: An Integrated Approach to Theory, Analysis, and Listening, Fourth Edition, feature an organization designed specifically for flexibility: Workbook 1: Writing and Analysis, is dedicated exclusively to written and analytical activities; Workbook 2: Skills and Musicianship, focuses on singing, dictation, keyboard, and improvisation. Both workbooks have been reorganized to reflect the new text organization. Additionally, over 200 new exercises have been written to cover twentieth-century music (Chapters 30 through 32 in the main text). Additional space has been added to many exercises to allow for students to easily complete their work in each volume. All musical examples are available in streaming format on the Companion Website for The Complete Musician. Visit www.oup.com/us/laitz.

Download or read book Internal Auditing written by Richard Cascarino and published by Juta and Company Ltd. This book was released on 2007-04 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD. This book is designed primarily for undergraduate and postgraduate students intending to pursue a career in internal auditing, as well as those chartered accountants with a specialist interest in governance and control issues. This book covers the basic concepts, philosophy and principles underlying the practice of internal auditing -- the relationships between the internal auditor, management and the external auditor. In addition, the student will gain a knowledge and understanding of the nature of an organisation. Risk management and the role of internal auditing in managing organisational risks in the context of current developments in corporate governance in both the public and private sectors are dealt with. The book is now prescribed for those studying for the Certified Internal Auditor professional qualification since it addresses the syllabus requirements of the Institute of Internal Auditors (IIA) and the Standards for the Professional Practice of Internal Auditing and Competency Framework for Internal Auditors. This book represents a practical integrated approach to the Institute of Internal Auditors' recommended internal audit approach, and may be implemented within an internal audit department in a cost-effective manner. Accordingly, the text may be useful as a reference manual for internal audits in practice.

Download or read book Essentials of Communication Research written by Don W. Stacks and published by HarperCollins Publishers. This book was released on 1992 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applied Organizational Communication written by Thomas E. Harris and published by Routledge. This book was released on 1993 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume bridges the gap between practicing organizational communication consultants, organizational communication courses, and the student. Combining theory with actual applied communication practices, the text is based on the integration of perspectives, principles, and pragmatics rather than case studies and insights. In-depth examination is provided for verbal and nonverbal communication, channels, networks, listening, symbolic behavior, interpersonal and small group communication, leadership, conflict management, motivation, and new communication technologies. The coverage is current, incorporating vital organizational issues such as empowering, self-directed work units, and human-computer interfaces. Applied Organizational Communicationprovides a thorough analysis of the forces and influences in organizational communication. This text: *explains the impact of critical environmental influences on all levels; *provides extensive discussion of teams, leadership, technology, listening, and interpersonal communication; *offers current analysis, utilizing a broad base of information and research; and *Establishes links between organizational communication and perceptions, theory, networks, and symbolic behavior. Building on the successful foundation of the first volume, this second edition has been thoroughly revised, reflecting the current state of organizational communication theory and research. Highlights of this edition include: *extensive topical coverage; *integrated discussion of change, diversity, and digital age issues in all chapters; *updated analysis of major issues and influences in organizational communication; and *real-world examples. As an accessible and practical examination of organizational communication, this textbook is an excellent course text and serves as a valuable resource. It is intended for use in organizational communication, leadership, organizational development, and organizational intervention courses at the advanced undergraduate and graduate levels.