Download or read book From Marginal to Mainstream written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.
Download or read book Marginal Groups and Mainstream American Culture written by Yolanda Estes and published by . This book was released on 2000 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: They are often portrayed as outsiders: ethnic minorities, the poor, the disabled, and so many others—all living on the margins of mainstream society. Countless previous studies have focused on their pain and powerlessness, but that has done little more than sustain our preconceptions of marginalized groups. Most accounts of marginalization approach the subject from a distance and tend to overemphasize the victimization of outsiders. Taking a more intimate approach, this book reveals the personal, moral, and social implications of marginalization by drawing upon the actual experiences of such individuals. Multidisciplinary and multicultural, Identity on the Margin addresses marginalization at a variety of social levels and within many different social phenomena, going beyond familiar cases dealing with race, ethnicity, and gender to examine such outsiders as renegade children, conservative Christians, and the physically and mentally disabled. And because women are especially subject to the effects of marginalization, feminist concerns and the marginalization of sexual practices provide a common denominator for many of the essays. From problems posed by "complimentary racism" to the status of gays in Tony Blair's England, from the struggle of Native Americans to preserve their identities to the singular problems of single mothers, Identity on the Margin takes in a broad spectrum of cases to provide theoretical analysis and ethical criticism of the mechanisms of identity formation at the edges of society. In all of the cases, the authors demonstrate the need for theory that initiates social change by considering the ethical implications of marginalization and criticizing its harmful effects. Bringing together accounts of marginalization from many different disciplines and perspectives, this collection addresses a broad audience in the humanities and social sciences. It offers a basis for enhancing our understanding of this process—and for working toward meaningful social change.
Download or read book Marginal Organizations written by Dennis W. Tafoya and published by Springer. This book was released on 2014-05-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: On one hand, marginals are complex organizational systems. On the other hand, they are an example of elegant, applied organizational operations. In The Marginal Organization, Tafoya focuses on organizations often described as part of an informal economy, informal sector, underground economy, or unofficial economy. He presents these systems first as organizations and then as organizations operating outside of society's mainstream, as marginal organizations. He outlines a means for studying marginals so that underlying behavioral patterns can be identified, examined and, if needed, addressed. A simple approach to a study of marginal organizations might conclude they exist simply to meet the needs of their stakeholders - they do not. Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore new themes, such as when and how marginals may be more inventive and innovative that mainstream organizations, and what one might conclude about illegal marginals like drug pushers and prostitutes. Tafoya's newest contribution to the field of organizational study is not to be missed.
Download or read book From Margin to Mainstream written by Susan M. Hartmann and published by . This book was released on 1989 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a detailed and comprehensive account of women's participation in mainstream American politics at national, state, and local levels during the last 30 years. Hartmann traces their growing role in the political process and describes the issues around which they have mobilized--Equal Rights Amendment, the Equal Pay Act, Federal child care programs, and the appointment of women to high government posts. She notes how the black civil rights movement provided a new frame of reference for a women's movement, and discusses women's participation in the grassroots movements of the 1960s, in major women's organizations, such as the National Organization for Women and National Women's Political Caucus, and looks at women as political candidates and officeholders, and shapers of public policy. ISBN 0-394-35610-1: $29.95.
Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Download or read book Political Parties and Euroscepticism written by L. Topaloff and published by Springer. This book was released on 2012-07-06 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of what drives party-based Euroscepticism and why some parties are Eurosceptic. This book looks at what makes mainstream opposition parties careful not to appear Eurosceptic and asks whether Euroscepticism is an aberration of politics, an extreme populist ideology, or just politics as usual.
Download or read book Asian Literary Voices written by Philip F. Williams and published by Amsterdam University Press. This book was released on 2010 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip F. Williams has published nine books in East Asian studies, including The Great Wall of Confinement (UCal, 2004), and has been Professor of Chinese at Massey University and Arizona State University. --
Download or read book Mission in Marginal Places The Praxis written by Michael Pears and published by Authentic Media Inc. This book was released on 2016-09-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second book in the series focuses on participation and practice, and discusses a range of ways in which Kingdom-centred mission can be embedded in the actually existing realms of activity and need in marginal places. The book explores five different realms of practice, each presenting opportunities for innovative expressions of incarnational attentiveness to marginalized communities and people. It seeks to inspire prayerful and discerning activity that tunes into what Jesus is doing in local places, rather than providing any kind of "off-the-shelf" checklist of prefigured mission tactics. It challenges readers to take their faith-praxis beyond orthodox congregational settings and out into the everyday realms of life in marginal places.
Download or read book Nationalisms of Japan written by Brian J. McVeigh and published by Rowman & Littlefield Publishers. This book was released on 2004-10-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fresh and original analysis, Brian J. McVeigh confronts both the demonizers and apologists of Japan. He argues persuasively that far from being unique, Japanese nationalism becomes demystified once 'management' and 'mysticism'—the same processes and practices that operate in other national states—are taken into account. Stripping away Orientalist-inspired misconceptions, the author stresses the variety and relative intensity of nationalisms, ranging from economic, ethnic, and educational to cultural, gendered, and religious. He moves beyond state-centered ideologies to explore the linkages between official and popular nationalisms and the complex interplay of ethnocultural, ethnopolitical, and ethnoracial forms of identity. The ambiguity and everydayness of nationalism, McVeigh contends, explain its enduring power. He concludes that modern Japan is imbued with a deeply rooted legacy of 'renovationism' or 'reform nationalism' that accounts for its streamlined state structures, guarded economic nationalism, and highly scrutinized relationship with the rest of the world. Highlighting the pluralism of identity among Japanese, this book will be an invaluable corrective to recent works that glibly proclaim the emergence of 'globalization,' 'internationalization,' and 'convergence.'
Download or read book Marginal Cinemas and Mainstream Critical Theory written by Julianne Burton and published by . This book was released on 1985 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Rise of Illiberalism written by Thomas J. Main and published by Brookings Institution Press. This book was released on 2022-01-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: " How a more positive form of identity politics can restore public trust in government Illiberalism, Thomas Main writes, is the basic repudiation of liberal democracy, the very foundation on which the United States rests. It says no to electoral democracy, human rights, the rule of law, toleration. It is a political ideology that finds expression in such older right-wing extremist groups as the Ku Klux Klan and white supremacists and more recently among the Alt-Right and the Dark Enlightenment. There are also left-of-center illiberal movements, including various forms of communism, anarchism, and some antifascist movements. The Rise of Illiberalism explores the philosophical underpinnings of this toxic political ideology and documents how it has infiltrated the mainstream of political discourse in the United States. By the early twenty-first century, Main writes, liberal democracy’s failure to deal adequately with social problems created a space illiberal movements could exploit to promote their particular brands of identity politics as an alternative. A critical need thus is for what the author calls “positive identity politics,” or a widely shared sense of community that gives a feeling of equal importance to all sectors of society. Achieving this goal will, however, be an enormous challenge. In seeking actionable remedies for the broken political system of the United States, this book makes a major scholarly contribution to current debates about the future of liberal democracy. "
Download or read book Women s Leadership in Marginal Religions written by Catherine Wessinger and published by University of Illinois Press. This book was released on 1993 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's leadership in Spiritualism and Christian Science / Ann Braude -- The feminism of "Universal Brotherhood," women in the Theosophical Movement / Robert Ellwood and Catherine Wessinger -- Emma Curtis Hopkins, a feminist of the 1880's and mother of new thought / J. Gordon Melton -- Myrtle Fillmore and her daughters, an observation and analysis of the role of women in Unity / Dell deChant -- Woman guru, woman roshi, the legitimation of female religious leadership in Hindu and Buddhist groups in America / Catherine Wessinger. -- Part 3. Contemporary women as creators of religion: Ritual validations of clergywomen's authority in the African American Spiritual churches of New Orleans / David C. Estes --. - Twentieth-century women's religion as seen in the feminist spirit.
Download or read book Should God Get Tenure written by David W. Gill and published by Wipf and Stock Publishers. This book was released on 2020-04-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, theological and religious perspectives have been marginalized, if not utterly excluded in many of our colleges and universities. The essays in this book argue in different ways for the critical, appreciative inclusion of theological and religious perspectives in higher education. The contributors believe that even in our secular, religiously disestablished era, religion and God continue to occupy an important and dynamic role in personal and social life. If our colleges and universities are to fulfill their higher aspirations of educating whole persons for the real world in all of its diversity and challenge, we need to go bravely against the flow and “give God tenure.”
Download or read book Encyclopedia of Geography written by Barney Warf and published by SAGE Publications. This book was released on 2010-09-21 with total page 3543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simply stated, geography studies the locations of things and the explanations that underlie spatial distributions. Profound forces at work throughout the world have made geographical knowledge increasingly important for understanding numerous human dilemmas and our capacities to address them. With more than 1,200 entries, the Encyclopedia of Geography reflects how the growth of geography has propelled a demand for intermediaries between the abstract language of academia and the ordinary language of everyday life. The six volumes of this encyclopedia encapsulate a diverse array of topics to offer a comprehensive and useful summary of the state of the discipline in the early 21st century. Key Features Gives a concise historical sketch of geography′s long, rich, and fascinating history, including human geography, physical geography, and GIS Provides succinct summaries of trends such as globalization, environmental destruction, new geospatial technologies, and cyberspace Decomposes geography into the six broad subject areas: physical geography; human geography; nature and society; methods, models, and GIS; history of geography; and geographer biographies, geographic organizations, and important social movements Provides hundreds of color illustrations and images that lend depth and realism to the text Includes a special map section Key Themes Physical Geography Human Geography Nature and Society Methods, Models, and GIS People, Organizations, and Movements History of Geography This encyclopedia strategically reflects the enormous diversity of the discipline, the multiple meanings of space itself, and the diverse views of geographers. It brings together the diversity of geographical knowledge, making it an invaluable resource for any academic library.
Download or read book Gender and the Academic Experience written by Kathryn P. Meadow-Orlans and published by U of Nebraska Press. This book was released on 1994-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These memoirs provide new and thoughtful evidence that pioneers are necessarily diverse, illuminating two crucial decades of dawning self understanding for women, for America, for the discipline of sociology."—Mary Catherine Bateson, author of Composing a Life It is difficult to imagine an intellectual world with only a few—if any—women scholars and sociologists. But that was the case, nor so long ago, for women such as Arlene Kaplan Daniels, Dorothy Smith, Arlie Russell Hochschild, Jacqueline Wiseman, and Lillian Rubin. These and many other now-eminent women in sociology began their careers as graduate students at Berkeley; they tell their stories in this volume, which spans two decades beginning with the first woman graduate student in 1952. With Berkeley as the backdrop, each woman constructs a personal memoir of her educational experience in a department and a profession then dominated by men. In this thought-provoking book, sixteen women describe their marginal status and how their struggles informed their studies and their later work. Though each woman’s story is unique, common themes surface: mixed feelings of intellectual self-confidence and inadequacy, difficulties in integrating personal and professional worlds, a net humor that both masked and helped the women cope with their hardships. These compelling essays tell how these women creatively met the challenges and obstacles of our gendered society, conducted their lives intrepidly, and left a clearer path for those who followed. Gender and the Academic Experience illustrates that times are changing: by 1991, women made up the majority of graduate students in the Berkeley sociology department. Kathryn P. Meadow Orlans is a senior research scientist and professor in the Department of Educational Foundations and Research at Gallaudet University in Washington, D.C. She helped pioneer a program of research and mental health services for deaf people, and her inventories for teachers of deaf children have been translated into eight languages. She has published Deafness and Child Development and co-authored Sound and Sign: Childhood Deafness and Mental Health.
Download or read book Mission in Marginal Places The Theory written by Michael Pears and published by Authentic Media Inc. This book was released on 2016-09-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book in the series presents a thought-provoking foundation for contemporary mission. Drawing on key theological, missiological and social scientific ideas it discusses the fundamentals that provide a basis for place dependent, reflective praxis amongst people occupying social margins. This fascinating work re-energises debate around questions of why and how mission in marginal places should be planned and implemented.
Download or read book The Limits of Human Rights written by Bardo Fassbender and published by Oxford University Press, USA. This book was released on 2019-11-26 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the limits of human rights, and what do these limits mean? This volume engages critically and constructively with this question to provide a distinct contribution to the contemporary discussion on human rights. Fassbender and Traisbach, along with a group of leading experts in the field, examine the issue from multiple disciplinary perspectives, analysing the limits of our current discourse of human rights. It does so in an original way, and without attempting to deconstruct, or deny, human rights. Each contribution is supplemented by an engaging comment which furthers this important discussion. This combination of perspectives paves the way for further thought for scholars, practitioners, students, and the wider public. Ultimately, this volume provides an exceptionally rich spectrum of viewpoints and arguments across disciplines to offer fresh insights into human rights and its limitations.
