Download or read book Manuale di strategia della comunicazione e tecniche di ufficio stampa written by Carlo Mazzanti and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L arte dell ufficio stampa written by Gioia Tagliente and published by Over Edizioni. This book was released on 2021-10-28T00:00:00+02:00 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un manuale pratico sull’arte dell’ufficio stampa volto a offrire alcuni spunti di riflessione per chi vuole affacciarsi alla professione di addetto stampa, quale figura tecnica ed esperta della comunicazione. Nel libro viene offerta anche una panoramica approfondita sulle competenze digitali e su come utilizzare i social network.
Download or read book Manuale di comunicazione pubblica Strategie e strumenti operativi per comunicare la written by Istituto nazionale per la comunicazione (Italy) and published by . This book was released on 2002 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teoria e pratica degli uffici stampa written by Mauro De Vincentiis and published by FrancoAngeli. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La strategia in pubblicit written by Marco Lombardi and published by FrancoAngeli. This book was released on 2014-10-21T00:00:00+02:00 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: 639.56
Download or read book Ufficio stampa digitale written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2020-11-26 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’ufficio stampa e l’attività di relazioni pubbliche hanno subito drastici cambiamenti con l’avvento di internet. La gestione dei nuovi media rappresenta oggi un passaggio fondamentale per chiunque voglia costruire la propria visibilità online imparando a comunicare con i servizi tipici del web 2.0. All’interno di questo manuale scoprirete strategie operative per raccogliere la sfida dei nuovi media e impostare un piano di comunicazione in grado di sfruttare al meglio le tantissime opportunità che sono emerse negli ultimi anni. In particolare, scoprirete come sfruttare il vantaggio competitivo offerto dall’ufficio stampa digitale, come organizzare la comunicazione online, come applicare le nuove regole delle relazioni pubbliche sul web. Imparerete anche ad utilizzare nuovi strumenti operativi come i comunicati stampa online, l’article marketing, i blog aziendali, le interviste digitali, le sponsorizzazioni online e i press kit. Potrete così acquisire informazioni fondamentali per ampliare il vostro pubblico di riferimento e per gestire al meglio la comunicazione aziendale. In parole semplici, smettete di perdere tempo dietro a letture o consigli inefficaci e guadagnate ora anni di esperienza grazie ad una lettura in grado di offrirvi tutte le informazioni necessarie per raggiungere i vostri obiettivi.
Download or read book Fare comunicazione pubblica written by Alessandro Rovinetti and published by . This book was released on 2006 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questo volume coniuga l'esigenza di chi studia la comunicazione con la necessità di chi la pratica nella pubblica amministrazione. La ricerca di un punto di equilibrio tra un testo accademico ed un manuale muove dalla convinzione che la comunicazione pubblica debba procedere sul terreno della teoria e della pratica secondo un meccanismo simmetrico. Per raccontare il passato, valutare il presente e scrutare il futuro è stato scelto quello che rappresenta un vero spartiacque della comunicazione pubblica in Italia: la legge 150 del 2000. Una normativa che deve difendersi da falsi amici e veri nemici ma che rappresenta il confine tra ieri e oggi, tra comunicazione e propaganda, tra improvvisazione e professionalità. Uffici stampa, URP, uffici del portavoce, nuove tecnologie, reti civiche, customer, marketing, ascolto, profili professionali sono qui presentati come le diverse facce dello stesso problema: assicurare una comunicazione pubblica efficace e di qualità, una comunicazione in cui etica e valori assumano una funzione centrale e prioritaria rispetto alle tecniche.
Download or read book Comunica Da Leader written by Antonello Zitelli and published by . This book was released on 2018-07-27 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tutti può capitare di dover redigere una nota o un comunicato per la stampa, organizzare un dibattito o un incontro con i giornalisti, o più semplicemente riempire di contenuti un foglio bianco. Politici, manager e professionisti sono sempre più spesso tenuti a parlare in pubblico, rilasciare interviste radiofoniche e televisive, scrivere dichiarazioni da inviare ai media, presentare progetti a persone interne ed esterne alla propria organizzazione nell'ambito di riunioni, seminari o incontri pubblici.Creare un proprio "stile comunicativo" e conoscere i meccanismi che regolano la comunicazione è indispensabile. Ma è altrettanto importante sapere come funzionano i media per relazionarsi nel modo più corretto con essi. "Uno stile giornalistico - spiega Antonello Zitelli, giornalista professionista ed esperto di comunicazione politica-istituzionale - dà sempre una marcia in più. Apprendere tecniche e metodi utilizzati dai giornalisti consente di essere pronti ad affrontare ogni tipo di situazione e soprattutto dà la possibilità di essere sempre chiari, concisi, creativi e credibili". Zitelli lo spiega in un libro "Comunica da leader" di cui è autore ed editore. Il libro è un manuale pratico dedicato alla comunicazione politica e istituzionale. Nelle oltre cento pagine del volume viene spiegato quali sono i meccanismi che regolano la comunicazione, cos'è una notizia, come si scrive un comunicato stampa, come si prepara un discorso e come si organizza un evento. Il tutto con esempi pratici e un linguaggio estremamente semplice."Per molti - spiega Zitelli - l'imbarazzo davanti alla platea, agghiaccianti vuoti mentali davanti a un foglio bianco o a un microfono, possono trasformarsi in disfatte. Nel libro ci sono tutti i suggerimenti per evitare che ciò accada e soprattutto per instaurare un buon rapporto con i mezzi di comunicazione".
Download or read book How is Your MPA Doing written by Robert S. Pomeroy and published by IUCN. This book was released on 2004 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidebook which aims to improve MPA management by providing a framework that links the goals and objectives of MPAs with indicators that measure management effectiveness. The framework and indicators were field-tested in 18 sites around the world, and results of these pilots were incorporated into the guidebook. Published as a result of a 4-year partnership of IUCN's World Commission on Protected Areas-Marine, World Wildlife Fund, and the NOAA National Ocean Service International Program Office.
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
Download or read book Evidence Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.
Download or read book Communicating the Environment to Save the Planet written by Maurizio Abbati and published by Springer. This book was released on 2019-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.
Download or read book Transgender Rights written by Paisley Currah and published by U of Minnesota Press. This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Transgender Rights packs a surprising amount of information into a small space. Offering spare, tightly executed essays, this slim volume nonetheless succeeds in creating a spectacular, well-researched compendium of the transgender movement." -Law Library Journal Over the past three decades, the transgender movement has gained visibility and achieved significant victories. Discrimination has been prohibited in several states, dozens of municipalities, and more than two hundred private companies, while hate crime laws in eight states have been amended to include gender identity. Yet prejudice and violence against transgender people remain all too common. With analysis from legal and policy experts, activists and advocates, Transgender Rights assesses the movement's achievements, challenges, and opportunities for future action. Examining crucial topics like family law, employment policies, public health, economics, and grassroots organizing, this groundbreaking book is an indispensable resource in the fight for the freedom and equality of those who cross gender boundaries. Moving beyond media representations to grapple with the real lives and issues of transgender people, Transgender Rights will launch a new moment for human rights activism in America. Contributors: Kylar W. Broadus, Judith Butler, Mauro Cabral, Dallas Denny, Taylor Flynn, Phyllis Randolph Frye, Julie A. Greenberg, Morgan Holmes, Bennett H. Klein, Jennifer L. Levi, Ruthann Robson, Nohemy Solórzano-Thompson, Dean Spade, Kendall Thomas, Paula Viturro, Willy Wilkinson. Paisley Currah is associate professor of political science at Brooklyn College, executive director of the Center for Lesbian and Gay Studies at the CUNY Graduate Center, and a founding board member of the Transgender Law and Policy Institute. Richard M. Juang cochairs the advisory board of the National Center for Transgender Equality (NCTE) in Washington, DC. He has taught at Oberlin College and Susquehanna University. He is the lead editor of NCTE's Responding to Hate Crimes: A Community Resource Manual and coeditor of Transgender Justice, which explores models of activism. Shannon Price Minter is legal director of the National Center for Lesbian Rights and a founding board member of the Transgender Law and Policy Institute.
Download or read book Net art generator written by Cornelia Sollfrank and published by Verlag Fur Moderne Kunst. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The German artist, hacker and "cyberfeminist" Cornelia Sollfrank gained notoriety with her Net.Art Generator (www.obn.org/generator), which allows users to enter a few keystrokes and create a work of art. Sollfrank's real goal is to challenge the concept of authorship in an age where appropriation is as common as the click of a mouse, and this monograph provides a detailed discussion of one of the Net's pioneering artist/theorists.
Download or read book Beyond Ethical Consumption written by Gianluigi Guido and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.
