Download or read book Manual del redactor publicitario offline online written by Mariano Castellblanque and published by ESIC Editorial. This book was released on 2020-01-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual del redactor publicitario offline-online. ¿Reglas, normas, técnicas? ¡Rómpelas!, es fruto de muchos años de investigación y de la larga experiencia profesional de sus autores como copywriters. Este libro se editó cuando el mundo ya era online pero la publicidad era sobre todo offline (2005) y continúa ahora revisado, actualizado y ampliado (2020) en un mundo totalmente offline-online en el que el trabajo del redactor publicitario se ha fusionado en uno solo: off-on. Examina a fondo la figura del redactor publicitario y en qué consiste su trabajo, a la vez que estudia y analiza los elementos clave que hay que utilizar para escribir anuncios y campañas off-on de verdadero éxito. Todo ello ayuda a comprender el importantísimo rol profesional que juega el redactor publicitario dentro del sector del marketing, de la publicidad y de la comunicación, ya que debe actuar: como vendedor, como persuasor, como comunicador, como creativo, como pensador y finalmente, sólo finalmente, como escritor. Es un libro que está escrito pensando en todos los estudiantes de publicidad y especialmente en los que quieren ser redactores off-on, aunque también puede ser útil a los profesionales de la publicidad que quieran respirar nuevos aires creativos y disfrutar y aprender leyendo 20 magníficas entrevistas a 20 grandes redactores publicitarios off-on que cuentan cómo piensan y cómo hacen y lo que hacen: anuncios y campañas off-on de éxito. Al mismo tiempo, es un libro muy útil para emprendedores que tienen que hacer «de todo» (crear-innovar-comunicar) y para todo aquel anunciante que quiera hilar muy fino y saber si va a vender más con las ideas y textos que su agencia de publicidad le propone.
Download or read book Multiple Voices in Academic and Professional Discourse written by Sergio Maruenda Bataller and published by Cambridge Scholars Publishing. This book was released on 2011-05-25 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. This book attempts to provide a global view of the multiple voices involved in interdisciplinary research and innovative proposals in teaching specialized languages while offering contributions that attempt to fill the demands of a varied scope of disciplines such as the sciences, professions, or educational settings. The chapters in this book are made up of current research on these themes: discourse analysis in academic and professional genres, specialized translation, lexicology and terminology, and ICT research and teaching of specialized languages.
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Download or read book IPhone VISUAL Quick Tips written by Kate Shoup and published by John Wiley & Sons. This book was released on 2008-01-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compact manual takes readers through the diverse applications and features of Apple's new iPhone, offering a host of tips, tricks, and techniques to help users take full advantage of the device's cell phone, iPod, and Internet capabilities.
Download or read book Working with Portuguese Corpora written by Tony Berber Sardinha and published by A&C Black. This book was released on 2014-04-10 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Portuguese is one of the main world languages and researchers have been working on Portuguese electronic text collections for decades (e.g. Kelly, 1970; Biderman, 1978; Bacelar do Nascimento et al., 1984; see Berber Sardinha, 2005), this is the first volume in English that encapsulates the exciting and cutting-edge corpus linguistic work being done with Portuguese language corpora on different continents. The book includes chapters by leading corpus linguists dealing with Portuguese corpora across the world, and their contributions explore various methods and how they are applicable to a wide range of language issues. The book is divided into six sections, each covering a key issue in Corpus Linguistics: lexis and grammar, lexicography, language teaching and terminology, translation, corpus building and sharing, and parsing and annotation. Together these sections present the reader with a broad picture of the field.
Download or read book The ABC of XYZ written by Mark McCrindle and published by The ABC of XYZ. This book was released on 2011 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might be beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work."--Cover.
Download or read book The Usborne Guide to E mail written by Mark Wallace and published by Usborne Books. This book was released on 2000 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is predicted that by 2001, some 450 million people will be using e-mail worldwide.
Download or read book Communication Technology and Politics in the Information Age written by Gerald Sussman and published by SAGE. This book was released on 1997-09-09 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerald Sussman offers a detailed critical analysis of the political dimensions of 21st century communication/information technologies, mass media and transnational networks.
Download or read book The Judges of England written by Edward Foss and published by . This book was released on 1857 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deconstructing Digital Natives written by Michael Thomas and published by Routledge. This book was released on 2011-04-19 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have been many attempts to define the generation of students who emerged with the Web and new digital technologies in the early 1990s. The term "digital native" refers to the generation born after 1980, which has grown up in a world where digital technologies and the internet are a normal part of everyday life. Young people belonging to this generation are therefore supposed to be "native" to the digital lifestyle, always connected to the internet and comfortable with a range of cutting-edge technologies. Deconstructing Digital Natives offers the most balanced, research-based view of this group to date. Existing studies of digital natives lack application to specific disciplines or conditions, ignoring the differences of educational fields and gender. How, and how much, are learners changing in the digital age? How can a more pluralistic understanding of these learners be developed? Contributors to this volume produce an international overview of developments in digital literacy among today’s young learners, offering innovative ways to steer a productive path between traditional narratives that offer only complete acceptance or total dismissal of digital natives.
Download or read book Investigating Lexis written by José Ramón Calvo-Ferrer and published by Cambridge Scholars Publishing. This book was released on 2015-01-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lexical research plays a central role in present-day linguistics. Thanks to its ability to combine the traditional humanistic approach with state-of-the-art linguistic theory, it quickly responds to the demands of a constantly changing society, which requires scholars to provide answers to challenges in the field of translation, language teaching and language use. Furthermore, while still dealing with areas like legal language or dictionaries, the parameters of research have expanded to include previously unforeseeable fields, such as video game terminology, code mixing in pop music or the translation of erotic literature. This book shows how researchers are currently responding to these challenges, with a collection of essays representing various aspects of lexicography, combining cutting-edge research with a user-friendly approach. Divided into four major sections (Lexical Theory and Acquisition; Legal Terminology; Dictionaries; and New Challenges), it proves that lexicology, lexicography and terminology are very much at the forefront of current research trends.
Download or read book Corpus Approaches to Evaluation written by Susan Hunston and published by Routledge. This book was released on 2010-10-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phraseology, as explored in corpus linguistics, is important to the study of evaluative language. Corpus techniques reveal this phraseology and so assist in, for example, identifying modal meaning and intensifying phrases. The patterns identified by corpus techniques can be used in identifying and parsing instances of evaluation.
Download or read book Journal of Electronic Commerce in Organizations JECO written by and published by . This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book In Search of Jane Austen written by Ingrid Tieken-Boon van Ostade and published by Oxford University Press. This book was released on 2014-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jane Austen's private language is rarely studied, yet her letters are a linguistic goldmine. This sociolinguistic study analyses the grammar, spelling, and vocabulary of Jane Austen's letters — many of which were addressed to her sister, Cassandra — providing readers with a deeper understanding of Austen as an author.
Download or read book The Theory of Functional Grammar Complex and derived constructions written by Simon C. Dik and published by Walter de Gruyter. This book was released on 1997 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Complex and Derived Constructions".
Download or read book Exploring Christian Heritage written by C. Douglas Weaver and published by . This book was released on 2024-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Global Media and Communication Policy written by Robin Mansell and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs
