Download or read book Manual de investigaci n de mercados tur sticos written by Jesús Manuel López Bonilla and published by Ediciones Pirámide. This book was released on 2016-04-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: El contenido la obra se estructura en torno a siete capítulos, abarcando seis de ellos los conceptos básicos de la investigación de mercados turísticos, los sistemas y fuentes de información en turismo y el proceso de investigación de mercados turísticos. Y dentro de este proceso se profundiza en el detalle de las técnicas de investigación de mercados, el diseño de cuestionarios y las escalas de medidas en la investigación turística. Por último, se ha creído relevante incluir un capítulo de aplicación práctica que está dedicado al diseño de experimentos en el ámbito turístico.
Download or read book Systems and Decision Processes in Management Innovation and Sustainability written by Ernesto León-Castro and published by Springer Nature. This book was released on with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Technology Trends written by Miguel Botto-Tobar and published by Springer. This book was released on 2018-12-29 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Technology Trends, CITT 2018, held in Babahoyo, Ecuador, in August 2018. The 53 revised full papers presented were carefully reviewed and selected from 204 submissions. The papers are organized in topical sections on communications; security and privacy; computer and software engineering; computational intelligence; e-government and e-participation.
Download or read book El futuro de los espacios rurales written by Soledad Nogués Linares and published by Ed. Universidad de Cantabria. This book was released on 2004 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde una visión interdisciplinar, esta obra se centra en el futuro del mundo rural, profundizando en la áreas temáticas de la política de desarrollo rural, las tendencias de la economía rural, las infraestructuras y la organización territorial, el patrimonio natural, el arquitectónico y cultural, y la nueva sociedad rural, exponiendo experiencias y explorando nuevas ideas que contribuyan a hacer de las áreas rurales espacios dinámicos e innovadores.
Download or read book Tourism and Climate Change in the 21st Century written by Paula Remoaldo and published by Springer Nature. This book was released on with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Publishers Trade List Annual written by and published by . This book was released on 1978 with total page 1740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Bibliography of the Tourist Industry in Latin America written by Robert C. Mings and published by . This book was released on 1971 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Download or read book World travel written by and published by . This book was released on 1975 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Community Based Tourism written by and published by . This book was released on 2010 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourisme Mondial written by and published by . This book was released on 1975 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainable Tourism Marketing written by Eduard Cristobal-Fransi and published by MDPI. This book was released on 2020-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Download or read book Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales
Download or read book OECD Studies on Tourism Food and the Tourism Experience The OECD Korea Workshop written by OECD and published by OECD Publishing. This book was released on 2012-02-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an understanding of the role of food tourism in local economic development and its potential for country branding. It also presents several innovative case studies in the food tourism sector and the experience industry.
Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Download or read book Marketing Tourism written by Alan Jefferson and published by . This book was released on 1991 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
