Download or read book Manipulating Metaphor Under Strategic Communication Structure written by Xuejun Tian and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Metaphor and Persuasion in Strategic Communication written by Federica Ferrari and published by Routledge. This book was released on 2018-10-10 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Download or read book Metaphor Therapy written by Richard R. Kopp and published by Routledge. This book was released on 2013-06-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Metaphor in Communication Science and Education written by Francesca Ervas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-08-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Download or read book Images of Organization written by Gareth Morgan and published by SAGE Publications. This book was released on 2006-04-15 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its first publication over twenty years ago, Images of Organization has become a classic in the canon of management literature. The book is based on a very simple premise—that all theories of organization and management are based on implicit images or metaphors that stretch our imagination in a way that can create powerful insights, but at the risk of distortion. Gareth Morgan provides a rich and comprehensive resource for exploring the complexity of modern organizations internationally, translating leading-edge theory into leading-edge practice.
Download or read book Manipulation of Society Through Advertising Language Manipulation Mechanisms in Advertisements written by Stacie Writes and published by . This book was released on 2016-06-29 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communication in Context Theoretical Debates and Applied Research written by Sara Balonas and published by UMinho Editora/CECS. This book was released on 2021-07-30 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Download or read book The Strategic Communication Imperative written by James Mahoney and published by Routledge. This book was released on 2021-12-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Download or read book Handbook of Research on Strategic Communication Leadership and Conflict Management in Modern Organizations written by Normore, Anthony and published by IGI Global. This book was released on 2019-03-08 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.
Download or read book Metaphor in Languages for Special Purposes written by Susanne Richardt and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2005 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is a cognitive-linguistic investigation of metaphor in languages for special purposes (LSP). Metaphorization is (re-)defined as a transfer of mental schemata which are mapped from a familiar source domain to analogically structure a hard-to-grasp target domain. Metaphors are empirically evaluated in an investigation of academic writing as well as of popular-scientific texts in the domains of economics, medicine and computing. The empirical analysis provides evidence that even scientific reasoning recurs to metaphorical thinking as an information-processing strategy. Since metaphors appear to define the scientific paradigms which determine (but also constrain) the scope of scientific reasoning, the findings give rise to a discussion about the objectivity of science.
Download or read book The Oxford Handbook of Metaphor in Organization Studies written by and published by Oxford University Press. This book was released on 2024-02-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphors for organization and management have been a subject of strong interest in the area of organizational studies since the 1980s. Metaphors enhance the understanding of organizations and provide a mechanism for critiquing current practices, increasing effectiveness, and improving communication. The Oxford Handbook of Metaphor in Organization Studies provides a comprehensive reference for researchers, educators, and managers. The book comprises twenty-nine chapters, which are authored by over forty contributors, many of whom have played major roles in the development of the field over the years. The theoretical underpinnings of organizational metaphors are explored. An array of metaphorical contexts for understanding management and organizations is presented. The various uses of metaphor as a tool in research, education, and management are addressed, as are the limitations of metaphors. Finally, future research directions related to metaphors in organizational studies and management are proposed.
Download or read book Investing written by Robert Hagstrom and published by Columbia University Press. This book was released on 2013-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated second edition, well-known investment author Hagstrom explores basic and fundamental investing concepts in a range of fields outside of economics, including physics, biology, sociology, psychology, philosophy, and literature.
Download or read book Health Promotion written by Merryn McKinnon and published by Cambridge University Press. This book was released on 2021-06-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces students to the principles and practice of health promotion in Australian and international public health contexts.
Download or read book Symbolism in Terrorism written by Jonathan Matusitz and published by Rowman & Littlefield. This book was released on 2014-09-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbolic value of targets is what differentiates terrorism from other forms of extreme violence. Terrorism is designed to inflict deep psychological wounds on an enemy rather than demolish its material ability to fight. The September 11, 2001 attacks, for example, demonstrated the power of symbolism. The World Trade Center was targeted by Al Qaeda because the Twin Towers epitomized Western civilization, U.S. imperialism, financial success, modernity, and freedom. The symbolic character of terrorism is the focus of this textbook. A comprehensive analysis, it incorporates descriptions, definitions, case studies, and theories. Each chapter focuses on a specific dimension of symbolism in terrorism and explains the contexts and processes that involve the main actors as well as the symbolism of both the purposes and targets of terrorism. Also discussed are new religious movements, which represent another important aspect of terrorism, such as Aum Shinrikyo, the Japanese cult that used sarin gas in the Tokyo subway in 1995. Over forty areas of symbolism are covered throughout the chapters, including physical and non-physical symbolism, linguistic symbolism, the social construction of reality, rituals, myths, performative violence, iconoclasm, brand management, logos, semiotics, new media, and the global village. This allows for an in-depth examination of many issues, such as anti-globalization, honor killing, religious terrorism, suicide terrorism, martyrdom, weapons, female terrorism, public communication, visual motifs, and cyberspace. Main concepts are clearly defined, and followed by theory illustrated by international case studies. Chapter summaries, key points, review questions, research and practice suggestions are recurring components as well. This groundbreaking text encompasses all major aspects of symbolism in terrorism and will be an essential resource for anyone studying terrorism.
Download or read book Using Mental Imagery in Counselling and Psychotherapy written by Valerie Thomas and published by Routledge. This book was released on 2015-12-14 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The therapeutic potential of working with clients' mental images is widely acknowledged, yet there is still little in the counselling and psychotherapy literature on more inclusive approaches to the clinical applications of mental imagery. Using Mental Imagery in Counselling and Psychotherapy is a unique, accessible guide for counsellors and psychotherapists who wish to develop their expertise in this important therapeutic practice. Contemporary practitioners have at their disposal a large repertoire of imagery methods and procedures comprising the contributions from different therapeutic schools and clinical innovators. Valerie Thomas identifies some of the common features in these approaches and offers a transtheoretical framework that supports integrative practitioners in understanding and using mental imagery to enhance therapeutic processes. The book: Examines the development of the theory and practice of mental imagery within a wider context of the history of imagination as a healing modality; Describes the different ways that mental imagery has been incorporated into therapeutic practice and evaluates recent developments; Reviews explanations of the therapeutic efficacy of mental imagery and considers how recent theoretical concepts provide a means of understanding the role that mental images play in processing experience; Includes reflections on ways to develop more inclusive theory and proposes a model that can inform integrative practice. Using a wide range of clinical vignettes to illustrate theory and cutting-edge research, Valerie Thomas proposes a new integrated model of practice. Providing clear and detailed guidance on applying the model to clinical practice, the book will be essential reading for psychotherapists and counsellors, both in practice and training, who wish to harness the therapeutic efficacy of mental imagery.
Download or read book Handbook of Human Computer Interaction written by M.G. Helander and published by Elsevier. This book was released on 1997-08-18 with total page 1603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised edition, of the Handbook of Human-Computer Interaction, of which 80% of the content is new, reflects the developments in the field since the publication of the first edition in 1988. The handbook is concerned with principles for design of the Human-Computer Interface, and has both academic and practical purposes. It is intended to summarize the research and provide recommendations for how the information can be used by designers of computer systems. The volume may also be used as a reference for teaching and research. Professionals who are involved in design of HCI will find this volume indispensable, including: computer scientists, cognitive scientists, experimental psychologists, human factors professionals, interface designers, systems engineers, managers and executives working with systems development. Much of the information in the handbook may also be generalized to apply to areas outside the traditional field of HCI.
