Download or read book Managing Your Library s Social Media Channels written by David Lee King and published by ALA Editions. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness.
Download or read book Growing Your Library Career with Social Media written by Daniella Smith and published by Chandos Publishing. This book was released on 2018-07-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing Your Career with Social Media presents social media tools, current trends and professional development strategies to help busy librarians remain up-to-date. This title offers advice from librarians on how to use social media for career development and continuing education. Advice is based on accumulated experience from professionals who have incorporated social media into their professional lives. The book includes interviews and suggests ways librarians can use social media as a tool for self-promotion. It includes tables of social media tools and their potential uses, and also provides resources, lists, organizations and information on librarians currently active in social media. Gives strategies, resources, and social media tools for career advancement in librarianship Presents interviews from experienced librarians on how best to use social media Offers real-world experience of great use to practicing librarians Incorporates original research unique to this book, which librarians can use Includes practical resources so librarians can start using social media tools immediately
Download or read book Managing Social Media in Libraries written by Troy Swanson and published by Elsevier. This book was released on 2012-09-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites. Provides practical ways of thinking about social media for library managers and leaders Provides examples of policies, workflows, and uses of social media tools for library managers and leaders Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination
Download or read book Social Media written by Nina Verishagen and published by Chandos Publishing. This book was released on 2018-11-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians
Download or read book Strategic Planning for Social Media in Libraries written by Sarah K. Steiner and published by American Library Association. This book was released on 2012 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
Download or read book The Librarian s Nitty Gritty Guide to Social Media written by Laura Solomon and published by American Library Association. This book was released on 2013 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
Download or read book Fundamentals of Collection Development and Management Fourth Edition written by Peggy Johnson and published by American Library Association. This book was released on 2018-07-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Download or read book Outreach for Music Librarians written by Scott Stone and published by A-R Editions, Inc.. This book was released on 2019-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many music librarians are tasked with reaching out to their primary user groups, but don’t know how to start this process, or need new ideas to spur them forward. Outreach for Music Librarians is a manual designed to provide immediate, practical help in the planning, implementation, and assessment of outreach projects. This manual is divided into three sections: (1) foundational principles to be kept in mind no matter the project; (2) an introduction to six different outreach projects with all the information needed to implement; and (3) case studies of outreach projects at four vastly different libraries. While this manual is aimed at newer practitioners, Outreach for Music Librarians provides such a wide breadth of information that even experienced music librarians should find new inspiration and should include it in their own collections.
Download or read book Creative Management of Small Public Libraries in the 21st Century written by Carol Smallwood and published by Rowman & Littlefield. This book was released on 2014-12-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Management of Small Public Libraries in the 21st Century isan anthology on small public libraries as centers of communities serving populations under 25,000 that make up most of the public library systems in the United States. A wide selection of topics was sought from contributors with varied backgrounds reflecting the diversity of small public libraries. The thirty-two chapters are arranged: Staff; Programming; Management; Technology; Networking; Fundraising; User Services and provide tools to lead a local public library with relevant and successful services. This volume shares a common sense approach to providing a small (in staff size or budget) but mighty (in impact and outcome) public library service. The contributors demonstrate that by turning the service delivery team outward to the community with enthusiasm and positive energy, it is possible to achieve significant results. Many chapters summarize best practices that can serve as checklists for the novice library director or as a review for the more seasoned manager working through new responsibilities. Chapters are tactical, focusing on specific issues for managers such as performance evaluations, effective programming, or e-reader services. Time management is crucial in a small or rural public library as well as the challenges associated with managing Friends and volunteers. While most public libraries do not have the resources to satisfy customer expectations for instant gratification, ultra-convenience and state-of-the-art technologies, The authors of this book details strategies and methods for providing top-notch customer service while moving beyond customer service to the creation of meaningful customer relationships. This volume makes an important contribution to the literature by reminding us that public libraries transform communities of every size. In fact, never before has the role of the public library been a more critical thread in the fabric of community life.
Download or read book Fundamentals of Collection Development and Management written by Peggy Johnson and published by American Library Association. This book was released on 2018-01-16 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Download or read book Marketing Your Library written by Carol Smallwood and published by McFarland. This book was released on 2014-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Download or read book Crash Course in Marketing for Libraries written by Susan W. Alman and published by Bloomsbury Publishing USA. This book was released on 2014-12-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library usewhich is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Download or read book Library Management 101 written by Lisa K. Hussey and published by American Library Association. This book was released on 2019-04-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to providing students with a solid foundation in library management, with its structured, practical knowledge this impressive volume will also benefit experienced managers.
Download or read book Career Transitions for Librarians written by Davis Erin Anderson and published by Rowman & Littlefield. This book was released on 2016-05-02 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you were a public librarian and then you wanted to become an academic librarian? How different are those worlds and how would you know what kind of skills or experiences you need to get your foot into the academic door? Career Transitions for Librarians: How to Get a Job in Another Type of Library explores the multifaceted roles of the librarian profession from personal narratives of professional librarians who have successfully worked and transitioned from one type of library to another. Learn the successful strategies and stories of librarians who transitioned from public to academic libraries, school media to academic libraries, public to special libraries, print to digital worlds, among other ones. What kinds of skill sets and experiences were they able to transfer or draw on from their previous work experiences? How can you make these successful transitions as well? From interview tips to developing relevant and transferable skill sets, this unique guide offers testimonials with a targeted advice and job strategies for readers interested in making these successful transitions during a time when there is a huge difficulty in securing a library job.
Download or read book New Routes to Library Success written by Elisabeth Doucett and published by American Library Association. This book was released on 2015-04-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's library leaders face a world in which the only constant is change. Seeking out innovative ways to meet the evolving needs of their communities has become a critical part of their responsibilities. In this book, Doucett mines new territory in this ongoing effort by exploring how successful organizations "outside the stacks" conduct their business. She interviews leaders of advertising, online commerce, fundraising, retailing, crowdsourcing and other organizations (including Kickstarter, L.L. Bean, Down East Magazine and Tom's of Maine, among others), learning what they do exceptionally well. From this research she presents more than 100 examples of game-changing ideas ready for application in libraries. And most importantly, she articulates a simple process that readers can use to pursue the same path of exploration at their own institutions, including the actual questions used during her interviews. An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.
