Download or read book Managing Magazine Publishing written by John Wharton and published by Taylor & Francis. This book was released on 1992-01-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Magazine Editing written by John Morrish and published by Psychology Press. This book was released on 2003 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazine Editingexamines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book. Approaching the editorial role from a practical perspective, this book provides advice on such areas as: * Becoming an editor * Working with publishers * Creating a successful editorial strategy * Managing the editorial team * Design and Production issues * Drawing up an editorial budget * The Legal Framework * New Technology and on-line publishing John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.
Download or read book The Editor in Chief written by Benton Rain Patterson and published by Wiley-Blackwell. This book was released on 2003-03-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine. New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines: * Launching * Funding * Organizing a staff * Increasing readership Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
Download or read book Magazine Publishing Management written by Carol Krucoff and published by . This book was released on 1976 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inside Magazine Publishing written by David Stam and published by Routledge. This book was released on 2014-03-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
Download or read book Publish Your Own Magazine Guidebook Or Weekly Newspaper written by Thomas A. Williams and published by Sentient Publications. This book was released on 2002-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Download or read book Business Strategies for Magazine Publishing written by Mary Hogarth and published by Routledge. This book was released on 2018-04-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
Download or read book Magazine Editing written by John Morrish and published by Routledge. This book was released on 2012-03-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a market and finding new readers dealing with budgets and finance working with designers and production staff legal, technological and ethical dilemmas online distribution, social media and search engine optimisation managing information overload how to become an editor.
Download or read book The Editor in Chief written by Benton Rain Patterson and published by Iowa State Press. This book was released on 1997 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describing how magazines work from top to bottom, this text gives an account of what editorial staff do, the editorial process, content, planning, display, illustrations, titles, blurbs, and captions. In addition it covers the steps of the production process, legalities, and ethics.
Download or read book So You Want to Publish a Magazine written by Angharad Lewis and published by Laurence King Publishing. This book was released on 2012-08-31 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
Download or read book Magazine Production written by Jason Whittaker and published by Routledge. This book was released on 2009-05-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.
Download or read book Business Magazine Publishing written by Sal Marino and published by . This book was released on 1992 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book HR Magazine Guide to Managing People written by Society for Human Resource Management (U.S.) and published by Ann M Uich. This book was released on 2006 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 50 years, human resource professionals have relied on HR Magazine's "Managing Smart" column to provide perceptive, in-depth information. Now the best columns have been collected in this treasure trove of pep talks and practical tools that helps professionals recruit, train, and motivate talented managers. The book's format includes handy sidebars called "Quick Tips" and "Did You Know?" to keep track of core topics and update facts and statistics; work sheets, checklists, and self-assessments are also provided for implementing new ideas.
Download or read book How to Get Published in the Best Management Journals written by Mike Wright and published by Edward Elgar Publishing. This book was released on 2020-01-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal editors. Responding to the continuing emphasis on publishing in the top journals, this revised, updated and extended guide offers invaluable tips and advice for anyone looking to publish their work in these publications.
Download or read book Understanding Magazines written by Roland Edgar Wolseley and published by Ames : Iowa State University Press. This book was released on 1969 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing the Magazine with Confidence and Skill written by Kent Wilson and published by . This book was released on 2007-10-01 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese simplified script This training manual teaches how to assess the present status of your magazine, identify problem areas, and apply principles to solve the common publishing problems. Those who wish to start a magazine will learn how to lay a successful foundation for strong growth.It is possible to have a high-quality, well-designed, expertly-edited magazine with good writers-and still to fail. A knowledge of good business principles will not guarantee success. But, failure to apply good business principles almost always guarantees failure-or at least, a day-to-day struggle for survival.Both new and experienced publishers can expect to gain new insights, increased knowledge, and deeper understanding of the economic forces that impact your magazine.About the Authors:The manual was written by Dr. Kent Wilson, then publisher of NavPress, and Dave Wilson, former director of operations, NavPress Periodicals.
Download or read book Innovations in Magazine Publishing written by Simon Das and published by Routledge. This book was released on 2021-05-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
