Download or read book Managing Indian Brands written by S Ramesh Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

Download or read book Managing Indian Brands written by S. Ramesh Kumar and published by . This book was released on 2001 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Indian Brands written by S Ramesh Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

Download or read book Brand Management written by Ylr Moorthi and published by Vikas Publishing House. This book was released on 2009-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.

Download or read book Managing Radical Change written by Sumantra Ghoshal and published by Penguin Books India. This book was released on 2002 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Indian Companies Must Do To Become World-Class An Invaluable Roadmap For Indian Executives Who Strive To Excel Winner Of The Dma Escorts Book Award 2000 Managing Radical Change: What Indian Companies Must Do To Become World-Class Looks At What Companies In India Must Do To Rank Among The Best In Their Strategy, Organization And Management. The Authors, Internationally Acclaimed Management Gurus Sumantra Ghoshal And Christopher A. Bartlett And Industry Insider Gita Piramal, Say That Managers Are Aware Of The Need For A Radical Response To The Problems And Challenges Posed By The New Competitive, Technological And Market Demands In India. But, Believing That Change Can Come Only By Degrees, They Hesitate To Initiate Action. The Key Purpose Of This Book Is To Make Managers Believe That Radical Performance Improvement Is Possible. Ghoshal, Piramal And Bartlett Feel That Managers Are The Best Teachers Of Managers, And So Managing Radical Change Is A Distillation Of Lessons Offered By People As Diverse As N.R. Narayana Murthy And Brijmohan Lall Munjal, Keki Dadiseth And Dhirubhai Ambani, Azim Premji And Rohinton Aga, Lakshmi Niwas Mittal And Subhash Chandra, Rahul Bajaj And Parvinder Singh. There Is A Wealth Of Information On The Best Companies In India And Worldwide, Among Them Infosys, Wipro, Reliance, Hindustan Lever, Ge And Abb. Lucidly Written And Brilliantly Argued, Managing Radical Change Is Perhaps The Most Significant Contribution To Indian Management Literature In Recent Times.

Download or read book Brand Management written by Saurabh Aggarwal and published by Global India Publications. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.

Download or read book Product and Brand Management written by U.C. Mathur and published by Excel Books India. This book was released on 2010-07 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Management written by Mahim Sagar and published by Ane Books Pvt Ltd. This book was released on 2009 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Indian context.

Download or read book Brand Management written by Harsh V. Verma and published by Excel Books India. This book was released on 2006 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.

Download or read book What They Don t Teach You About Indian Management Style written by Anand Kumar R.S. and published by Notion Press. This book was released on 2024-05-24 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you think that there is something called the Indian management style that describes the way Indian companies do business? We have, of course, heard of the Japanese management style and the American way. Indian?? Indian companies are becoming successful not just in India but also on the global stage. Indian managers are gaining international recognition. Indigenous management techniques are being adopted by companies all over the world. Yet, we still haven’t seen the Indian management style being talked about or taught. Isn’t it? The wait is over. In this pioneering book–What They Don’t Teach You About Indian Management Style, Anand Kumar R.S., a homegrown management professional with exposure to working in Indian and foreign companies, looks at the established Japanese and American styles of management and the style adopted by Indian businesses. While doing so, he brings into perspective the unique and not-so-unique features of the Indian management approach. Digging into his vast experience, Anand delves into aspects that define the management style in typical Indian companies-small and big. For academia, practising management professionals in India and abroad and those watching India, the book serves as a treatise on the Indian management style. This also gives a perspective of the Indian way of doing business to those from outside India wanting to do business in India.

Download or read book Marketing Management Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book PRODUCT MANAGEMENT IN INDIA written by RAMANUJ MAJUMDAR and published by PHI Learning Pvt. Ltd.. This book was released on 2007-12-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.

Download or read book Booming Brands written by Harsh Pamnani and published by CNBC. This book was released on 2018-07-20 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: How were new age admirable brands created from scratch? How did these brands achieve popularity in a highly crowded and competitive market? How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.

Download or read book Public Budgeting and Financial Management Indian Experience written by Dhameja Nand and published by S. Chand Publishing. This book was released on 2014 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Budgeting In India: Developments And Perspectives 2. Planning And Budgetary Process; Budget- Meaning, Principles, Classifications; Mechanism Budgeting In A Commercial Organisation 3. Budgeting In Government: Conventional Budget And Other Formats Of Budget 4. Performance Budgeting: Meaning, Need & Mechanism 4A. 4B. 5. Zero-Base Budgeting: Meaning, Characteristics, Benefits, Zbb Process – Decision Units And Decision Packages 5A. 5B. 6. Zbb: Implementation In India – A Case Study Of Research And Development Organisation 7. Outcome Budgeting 8. Gender Budgeting 9. Fiscal Responsibility And Budget Management: A Step Towards Financial Discipline 10. Accrual Accounting In Government: Concept And Roadmap

Download or read book Indigenous Indian Management written by Ashish Pandey and published by Springer Nature. This book was released on 2022-03-09 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects on the growing appetite for plurality in management knowledge that addresses the problems important to business and society. Over the last three decades, India’s rapid economic growth has helped to make it a leading economy of the world. The social and cultural setting of India is unique because of its diversity, large population, and social and economic stratification. India is a living culture of more than three thousand years that simultaneously embraces traditional and contemporary beliefs and practices. From world trade to climate change to democratization, India’s actions have a global impact. Reviewing management literature in the Indian context, this book attempts explaining and addressing the problems important to business and society. This book has three primary aims: to identify and describe the insights from traditional culture of India relevant to management, to report on the Indian institutional dynamics and its reflection on management and to present pedagogical initiatives that integrate the wisdom of Indian culture and tradition with contemporary management knowledge. In light of these objectives, this book will be relevant to management scholars, educators, and practitioners, particularly in the areas of organizational behavior, human resource management, strategic management, marketing, entrepreneurship, and international management.

Download or read book Brand Management Text Cases written by U C Mathur and published by . This book was released on 2006-02-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, brand has been accepted globally as an undisputed and dynamic major asset by the corporate world. Therefore, building brands, their specific identities, and values have assumed strategic importance for companies to survive in the severe and chaotic

Download or read book Indian Agriculture Agri Business Management 2 Nd Ed written by Diwase, S. and published by Scientific Publishers. This book was released on 2014-05-01 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book 'Indian Agriculture and Agribusiness Management' aims at providing students of agribusiness, teachers, researchers, professionals and all those interested in the field of agriculture with a broader understanding of agribusiness as a system and the key concepts needed to successfully manage an agribusiness enterprise. It serves as a basis to gain a comprehensive understanding of how the agribusiness system operates and the challenges faced in the movement of food and fiber from the producer to the ultimate consumer. The first part of the book helps in understanding the context within which agribusinesses operate in India. It focuses on the breadth and scope of agribusiness in India, policy initiatives undertaken by the Indian Government and the legal framework within which they function. The second half of the book deals with the complex network of inter related activities performed on the farm and past the farm gate such as natural resource management, input management, marketing management, supply chain management and risk management, as well as the institutional linkages needed for the same. It addresses issues relevant to decision making in a rapidly changing, highly competitive market environment led by technological advancement in area such as information technology and biotechnology. It provides an insight into management challenges related to rising input costs and shifting consumer preferences. Cases pertaining to the best practices and potential strategies adopted by a few innovative, successful organizations have also been incorporated. The book also incorporates several case studies that highlight the various concepts discussed in the different chapters.