Download or read book Managing Customer Centric Strategies in the Digital Landscape written by Ho, Ree Chan and published by IGI Global. This book was released on 2024-10-25 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace.
Download or read book Customer Centricity written by Peter Fader and published by . This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Download or read book Digital and Marketing Asset Management written by Theresa Regli and published by Rosenfeld Media. This book was released on 2016-08-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Download or read book Successful Customer Relationship Management Programs and Technologies Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Download or read book Applying Interdisciplinarity to Globalization Management Marketing and Accountancy Science written by Pavlát, Vladislav and published by IGI Global. This book was released on 2023-10-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
Download or read book Revolutionizing the AI Digital Landscape written by Alex Khang and published by CRC Press. This book was released on 2024-06-07 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools.
Download or read book US Office of Management and Budget Handbook Adminstrative Management and Budgeting Strategies written by IBP, Inc. and published by Lulu.com. This book was released on 2013-01-16 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. US Office of Management and Budget Handbook
Download or read book The Silent Power of Wealth Management Equation written by SHOVON MAHALI and published by YFLEXLEDGER . This book was released on 2024-10-27 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enduring principles of wealth, behavior, and financial mastery achieving true wealth is not merely a matter of numbers or knowledge—it’s about grasping the behavioral patterns that drive our financial choices. The Silent Power of Wealth: Management and Equation, author explores the dynamics of money management from a deeper psychological perspective, highlighting how our personal histories, emotions, and worldviews influence our financial outcomes. Financial decisions aren't just made on spreadsheets—they unfold in personal discussions, emotional boardroom exchanges, and moments of impulse. In The Silent Power of Wealth: Management and Equation, author shares 22 essential chapters offers a comprehensive look into real-world experiences, global economic case studies, and life-altering lessons that reshape how we perceive wealth accumulation. From understanding greed’s role to mastering the science of compounding and the rewards of patience, this book decodes the subtle yet impactful equations that govern financial success. SHOVON MAHALI offers practical wisdom on mastering concepts like the compounding effect, the importance of patience, and the role of calculated risk-taking author doesn’t just offer theory; he provides readers with actionable insights to apply in their everyday lives. Whether you're an investor, entrepreneur, or simply someone looking to gain better control over your financial future, this book will challenge the way you think about money and guide you toward making smarter, more strategic decisions.
Download or read book Digital Marketing Essentials Strategies for the Modern Business written by Cybellium and published by Cybellium . This book was released on with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Strategic Management For B Com BBA MBA State Assistant Professor and other c written by Mr. Govind Singh and published by Ink of Knowledge. This book was released on 2023-08-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of strategic management! In this book, we embark on a journey to explore the dynamic and ever-evolving field of strategic management, where art and science converge to shape the destiny of organizations. Strategic management is the art of crafting and implementing well-considered plans and actions that enable an organization to achieve its long-term goals and objectives. It involves making critical decisions that determine the direction and competitive positioning of a company in a complex and uncertain business landscape. Whether you are a student, a business professional, an entrepreneur, or a curious mind seeking insights into the realm of business strategy, this book is designed to be your companion in understanding the essence of strategic management. In today's globalized and interconnected world, organizations face multifaceted challenges and opportunities. From disruptive technologies and changing consumer preferences to geopolitical uncertainties and environmental concerns, the strategic landscape is constantly shifting. To thrive in such an environment, strategic thinking and execution are paramount. Our goal in this book is to provide you with a comprehensive and practical framework for understanding the fundamental concepts, theories, and models of strategic management. We will explore the various stages of the strategic management process, from environmental analysis and strategy formulation to implementation and evaluation. Along the way, we will examine real-world case studies and examples, illustrating how organizations have navigated through strategic dilemmas and achieved success. As you progress through the chapters, you will gain valuable insights into the nuances of strategic management. Whether you aspire to be a strategic leader or simply wish to augment your business acumen, the principles discussed here will serve as valuable tools in your professional and personal endeavours. Lastly, it is important to acknowledge that strategic management is an evolving field. New paradigms, concepts, and approaches emerge regularly, influencing the way organizations strategize and compete. Thus, our exploration is just a snapshot of the knowledge available at this moment. We encourage you to remain curious, open to change, and continuously update your understanding as the strategic landscape continues to evolve. Let us embark on this journey together, as we unravel the intricacies of strategic management and its profound impact on the success and sustainability of organizations. May this book inspire you to think strategically and embrace the challenges that lie ahead.
Download or read book Redefining Commerce and Management New Paradigms for the Digital Age Volume 1 written by Dr. Gurupada Das and published by Authors Click Publishing . This book was released on 2024-06-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Redefining Commerce and Management: New Paradigms for the Digital Age" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles 21 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. This book provides a thorough examination of the changing paradigms in commerce and management due to digital advancements. Each chapter offers unique insights and practical strategies, making this book an essential resource for understanding the opportunities and challenges of the digital age. It serves as a vital resource for understanding the opportunities and challenges in the digital age, making it essential reading for those involved in business and academia.
Download or read book Computer Applications in Management Integrating Technology and Business Strategies written by Dr. Subhash Kakkar and published by JEC PUBLICATION. This book was released on with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Computer Applications in Management: Integrating Technology and Business Strategies" is an authoritative guide that navigates the intersection of technology and management practices, offering a comprehensive overview for students, professionals, and leaders in the business domain. Starting with an introduction to computer applications in management, the book delves into the definition, scope, and historical evolution of business computing, emphasizing its pivotal role in enhancing efficiency, productivity, and strategic decision-making in modern management. It systematically explores the intricacies of information systems, including types such as Transaction Processing Systems (TPS), Management Information Systems (MIS), and Decision Support Systems (DSS), highlighting their indispensable role in data analysis and decision-making processes.
Download or read book Data Driven Decision Making for Long Term Business Success written by Singh, Sonia and published by IGI Global. This book was released on 2023-12-21 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.
Download or read book Professional Perspectives on Banking and Finance written by Moorad Choudhry and published by Emerald Group Publishing. This book was released on 2024-06-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 100% emphasis on accessible, clear, and applicable advice Professional Perspectives on Banking and Finance provides suggestions to instil best practice in any commercial bank.
