Download or read book Brand Management written by Tilde Heding and published by Taylor & Francis US. This book was released on 2009 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"
Download or read book The Theory and Practice of Revenue Management written by Kalyan T. Talluri and published by Springer Science & Business Media. This book was released on 2006-02-21 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Download or read book Flood Risk Management Research and Practice written by Paul Samuels and published by CRC Press. This book was released on 2008-10-01 with total page 1772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Floods cause distress and damage wherever and whenever they happen. Flooding from rivers, estuaries and the sea threatens many millions of people worldwide and economic and insurance losses from flooding have increased significantly since 1990. Across the European Union, flood management policy is changing in response to the EU Directive on the ass
Download or read book Destination Management and Marketing Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Download or read book Management research and practice written by and published by . This book was released on 1971 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impression Management in the Workplace written by Andrew J. DuBrin and published by Routledge. This book was released on 2010-10-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wanting to create a favorable impression with others is a basic part of human nature in both work and personal life. In this book, Andrew J. DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory, with particular attention to practical application. He highlights not only impressions that individuals make, but those made by entire organizations. Self-tests and questionnaires allow readers to pinpoint how they currently employ impression management techniques in their work lives. Each chapter includes a section on "Guidelines for Application and Skill Development" that provides real-world advice based on the theories and research outlined in the chapter. With this book, students will glean the best methods for creating positive, career-building impressions in current and future positions.
Download or read book Human Resource Management in Education written by Justine Mercer and published by Routledge. This book was released on 2010-06-10 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of educational leadership makes little sense unless it is in relation to who the leaders are, how they are leading, what is being led, and with what effect. Based on the premise that learning is at the heart of leadership and that leaders themselves should be learners, the Leadership for Learning series explores the connections between educational leadership, policy, curriculum, human resources and accountability. Each book in the series approaches its subject matter through a three-fold structure of process, themes and impact. Series Editors - Clive Dimmock, Mark Brundrett and Les Bell The effects of globalization are evident in education policy around the world. Governments from the United States to China are driving their education systems to produce more skilled, more flexible, more adaptable employees. The pressure to perform is all-pervasive, meaning present-day leaders have to go beyond the principles of humane and equitable management practice and look for a competitive advantage through strategies that enhance motivation, build capacity for organizational improvement, and produce better value-added performance. Human Resource Management in Education debates the fundamental question of how far effective human resource management policies can enable schools and colleges to transcend the paradoxes of the global reform agenda. It analyses the relationship between leadership, the classroom and results, and uses case studies to explore the extent to which performance is enhanced by distributed leadership and constrained by social, political and economic contexts. The book is divided into three parts: examining the current context of human resource management, by critically analysing globalization, human capital theory, and worldwide trends in government legislation, societal values, and teacher culture(s); exploring two pairs of contemporary themes in human resource management, by comparing the roles of leaders and followers, on the one hand, and contrasting learning and greedy organizations, on the other; looking at how the context and the themes impact on particular contemporary practices in human resource management, by analysing the selection and development of professionals, the remodelling of school teams and the management of performance. The authors carefully blend advocacy with evidence to ensure relevance for both practitioner and academic audiences across the globe. The book would be of particular use to students on masters courses in educational leadership.
Download or read book Principles and Practice in Business and Management Research written by Victoria J. Wass and published by Dartmouth Publishing Company. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to address issues of research methodology in business and management at both a theoretical and practical level. In providing examples of research methods in action, the book is intended as a practical complement to a standard methods text.
Download or read book Indigenous Studies Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-10-11 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global interest in indigenous studies has been rapidly growing as researchers realize the importance of understanding the impact indigenous communities can have on the economy, development, education, and more. As the use, acceptance, and popularity of indigenous knowledge increases, it is crucial to explore how this community-based knowledge provides deeper insights, understanding, and influence on such things as decision making and problem solving. Indigenous Studies: Breakthroughs in Research and Practice examines the politics, culture, language, history, socio-economic development, methodologies, and contemporary experiences of indigenous peoples from around the world, as well as how contemporary issues impact these indigenous communities on a local, national, and global scale. Highlighting a range of topics such as local narratives, intergenerational cultural transfer, and ethnicity and identity, this publication is an ideal reference source for sociologists, policymakers, anthropologists, instructors, researchers, academicians, and graduate-level students in a variety of fields.
Download or read book Emerging And Evolving Business And Management Issues In Vietnam Research And Practice written by Hoai Trong Nguyen and published by World Scientific. This book was released on 2024-06-21 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam.
Download or read book Addiction Recovery Management written by John F. Kelly and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addiction Recovery Management: Theory, Research, and Practice is the first book on the recovery management approach to addiction treatment and post-treatment support services. Distinctive in combining theory, research, and practice within the same text, this ground-breaking title includes authors who are the major theoreticians, researchers, systems administrators, clinicians and recovery advocates who have developed the model. State-of-the art and the definitive text on the topic, Addiction Recovery Management: Theory, Research, and Practice is mandatory reading for clinicians and all professionals who work with patients in recovery or who are interested in the field.
Download or read book African Studies Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-04-03 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global interest in African studies has been rapidly growing as researchers realize the importance of understanding the impact African communities can have on the economy, development, education, and more. As the use, acceptance, and popularity of African knowledge increases, it is crucial to explore how this community-based knowledge provides deeper insights, understanding, and influence on such things as decision making and problem solving. African Studies: Breakthroughs in Research and Practice examines the politics, culture, language, history, socio-economic development, methodologies, and contemporary experiences of African peoples from around the world. Highlighting a range of topics such as indigenous knowledge, developing countries, and public administration, this publication is an ideal reference source for sociologists, policymakers, anthropologists, government officials, economists, instructors, researchers, academicians, and graduate-level students in a variety of fields.
Download or read book Gender Economics Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-12-07 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that company growth can no longer be achieved by taking a conventional approach, but few follow through with introducing new frameworks that change the way diversity is treated. Gender Economics: Breakthroughs in Research and Practice features current research that combines the concepts of gender theory, sociology, and economics observing how diversity influences numerous dimensions of business and consumerism. Covering topics including gender empowerment and also bias, economic equality, industrial creativity, leadership, and the impact of social connectedness on life satisfaction, this publication is an ideal reference source for legislators and policymakers, economic developers, corporate practitioners, educational faculties, academicians, researchers, and graduate-level students of all disciplines.
Download or read book Parent School Conflict Management Research Theory and Practice written by Professor John Kanjogu Kiumi and published by IPR Journals and Book Publishers. This book was released on 2019-12-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education empowers individuals with knowledge skills and values which in turn enables them to build a better world. Since the school is the primary context within which education takes place, it follows that parents and teachers must work in harmony so as to miximize children’s learning gains. The process of parent-school interaction, however has the potential to generate conflict due to differing perspectives between teachers and parents on how best to educate children. This brings to the fore a number of questions: How can headteachers manage these conflicts productively since their role expectation is to provide quality leadership so as to enhance the schools capacity to deliver on its mandate? Are there personal factors that are likely to influence the choice of parent-school conflict management styles by headteachers? These are the two questions that Prof. J. Kanjogu sought to answer in this book. The book is a product of field-based research in public primary schools in Nyahururu sub-county-Kenya. The book will be useful to school managers, teachers, parents, education researchers and teacher education institutions given that they teach courses in school management
Download or read book An Introduction to Critical Management Research written by Mihaela L Kelemen and published by SAGE. This book was released on 2008-09-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book offers a lively and readable account of how scholars and students might engage with some of the more unusual critical theories associated with the critical management research project. Supported by a wealth of empirical and theoretical material, this book will introduce readers to the complex issues surrounding how to carry out critical management research rather than simply providing prescriptive answers′ - Heather Höpfl, University of Essex `Kelemen and Rumens have done management scholars a great service in reviewing a huge amount of disparate knowledge and compressing it into a succinct, lively and provocative book on the current state of Critical Management Studies. This is a "must-read" for those both inside and outside CMS′ - Keith Grint, Cranfield University `Management is a critical term for contemporary politics, but getting to grips with managerialism requires research methods that can deal with contemporary and controversial topics. This book provides the tools for that project, and will be invaluable for scholars and students who wish to challenge the conservatism of management academy at the present time′ - Martin Parker, University of Leicester Why have certain theories shaped management research? Where do research theory and practice meet, if at all? To ask these questions is to think critically about management research. Mihaela L Kelemen and Nick Rumens explore the fundamentals of critical management theory and their influences on management research, and in doing so offer the student an illuminating introduction to what is often a disparate and complex array of issues. 10 expressive chapters examine theoretical foundations, including those most often sidelined in mainstream management theory; from postmodernism and deconstruction to American pragmatism, along with methodological choices and the intellectual issues each of these presents. Also provided is a timely consideration to the consequences and ethical concerns now inherent to any research issue.
Download or read book Oceanography and Coastal Informatics Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-11-02 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: To date, a vast amount of the world’s oceans remains uncharted. With water covering more than 70 percent of the Earth’s surface, maritime and oceanographic exploration and research is vital. Oceanography and Coastal Informatics: Breakthroughs in Research and Practice is a critical source of academic knowledge centered on technologies, methodologies, and practices related to the biological and physical aspects of the ocean and coastal environments. This publication is divided into four sections: climate change and environmental concerns; data analysis and management; fisheries management and ecology; and GIS, geospatial analysis, and localization. This publication is an ideal reference source for oceanographers, marine and maritime professionals, researchers, and scholars interested in current research on various aspects of oceanography and coastal informatics.
Download or read book Learning and Development for Managers written by Eugene Sadler-Smith and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text describes, analyses and synthesises a wide range ofcontemporary issues from research and practice in the field ofindividual and collective workplace learning and development. Enables students and managers of learning and development(L&D) to understand the theory and practice of L&D inorganizations. Explores the concept of learning from a variety of perspectivesthrough the use of examples of research and practice from all overthe world. Takes a broad view of learning as encompassing both explicitand implicit and individual and collective learningprocesses. Argues that the practice of L&D should be based upon arigorous theoretical and empirical base. Each chapter uses synopses of research studies and case studiesfrom businesses to illustrate the most important theories, conceptsand models. Lists of key concepts, knowledge outcomes, ‘perspectivesfrom practice’, ‘perspectives from research’,discussion points (for individual or class use), and conceptchecklists to benefit both students and teachers. Is illustrated throughout with diagrams, tables and‘L&D facts and figures’.
