Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."--

Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by Bloomsbury Publishing. This book was released on 2022-12-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.

Download or read book Elite China written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Download or read book Shang Xia written by Anat Keinan and published by . This book was released on 2017 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tony Leung Chiu Wai written by Mark Gallagher and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony Leung Chiu-Wai investigates the rich, prolific career of an acclaimed leading man of Hong Kong and Chinese film and television: the star of more than 70 films and dozens of television series, and the only Hong Kong actor to earn the Cannes Film Festival's best-actor award. This book addresses the dynamics of media stardom in Hong Kong, mainland China and the East Asian region, including the importance of television series for training and promotion; the phenomenon of regional, transmedia stardom across popular entertainment genres; and cultural and political considerations as performers move among different East Asian production environments. Attentive to Leung's position in both East Asian and global screen cultures, the book addresses relations among acting, global stardom and internationally circulating film genres and acclaimed directors. Overall, this unique study of Leung – who the New York Times calls “one of the world's last true matinee idols” – illuminates challenges and opportunities for Chinese screen actors in local, regional and global cultural and industrial contexts.

Download or read book Luxury Indian Fashion written by Tereza Kuldova and published by Bloomsbury Publishing. This book was released on 2016-03-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Download or read book Queer Asia written by J. Daniel Luther and published by Bloomsbury Publishing. This book was released on 2019-05-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Queer studies is now a rapidly expanding field, as scholars from a variety of disciplines seek to address the long-running marginalisation of queer perspectives and experiences. But there has so far been little effort to unify the study of queer communities outside the West, and much of the current writing views these communities through a narrowly Western lens. Building on the work of the annual Queer Asia conference, which the editors helped to establish, this collection represents the most comprehensive work to date on queer studies in an Asian context. Featuring case studies and original research from across the continent, covering the Middle East, South and East Asia, and Asian diasporas, the collection offers a genuinely pan-Asian perspective which places queer Asian identities and movements in dialogue with each other, rather than within a Western framework. By considering how queerness is imagined within plural Asian experiences and contexts, the contributors show a that re-envisioning of 'queer' through Asian perspectives has the potential to challenge existing discourses and debates in the wider field of contemporary gender, sexuality, and queer studies.

Download or read book Shanghai Tang written by Natascha Radclyffe-Thomas and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This case reviews the history and current business scenario for Shanghai Tang, a Chinese luxury fashion brand that has undergone several restructures and repositionings as it moved from the ownership of the founder, the late Sir David Tang, into the luxury group Richemont. Richemont later sold the brand on to an Italian entrepreneur, whose ownership lasted less than two years before the brand was sold again. Founded in colonial Hong Kong, Shanghai Tang celebrates Chinese design tropes and textiles and its brand positioning was initially targeted at an expatriate and tourist clientele. The brand's luxury retail strategy included distinctive visual merchandising; their offering expanded from clothing to gifts and homeware in an attempt to become a luxury Chinese lifestyle brand. Despite opening retail locations in London, New York, Beijing, and Shanghai and showing at international fashion weeks, the brand has failed to find a core fashion clientele. In recent years, it has changed its focus from Western consumers and sought to establish itself as the first Chinese luxury brand focused on cultural heritage and design to appeal to the rising Chinese fashion consumer market. The case focuses on the importance of understanding consumer behavior, the dynamic nature of international marketing, and the difficulty of repositioning in a global luxury market."--Bloomsbury Publishing.

Download or read book Costuming Cosplay written by Therèsa M. Winge and published by Bloomsbury Publishing. This book was released on 2018-11-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosplay, short for "costume play", has grown from its origins at fan conventions into a billion-dollar global dress phenomenon. Costuming Cosplay takes us from elaborately crafted DIY costumes to online fandoms, examining how the practice of portraying fictional characters from popular culture through dress and performance has become a creative means of expressing and playing with different identities. With an approach that ranges from admiration and role-play to gender performance, this is the first book to fully examine the subculture and costume of the Cosplay phenomenon. Drawing on extensive first-hand research at conventions across North America and Asia, Therèsa M. Winge invites us to explore how Cosplay functions as a meritocracy of creativity, escapism, and disguise, and offers a creative realm in which fantasy and new forms of socializing carry as much importance as costume. Illustrated with color photographs of both celebrity and amateur Cosplayers, Costuming Cosplay is essential reading for students and scholars of fashion and costume, popular culture, anthropology, gender, and media studies, as well as global players and fans of Cosplay.

Download or read book East Asian Sexualities written by Stevi Jackson and published by Zed Books Ltd.. This book was released on 2013-07-18 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book paints a vivid picture of women's active involvement in reshaping intimate and public sexual life in East Asia. In bringing together exciting new feminist research on sexuality from East Asia and making it available to a wider audience, East Asian Sexualities unsettles stereotypes, rectifies lack of awareness and demonstrates that East Asia matters. The chapters address the diversity and variety of everyday sexual lives and sexual politics in China, Hong Kong, Taiwan, Korea and Japan. They range from workplace sexual cultures, trans-national sexual relations, the conditions of sex-work and the emergence of new sexual desires, cultures and movements. The contributors highlight the gendered and sexual consequences of globalization and rapid social change. In doing so, they engage with western debates on late modernity while also exploring the contested understandings of modernization and westernization in the East. This is a collection which illuminates the local situations in which women's sexual lives are lived and offers fresh perspectives on global issues.

Download or read book Chinese Local New Luxury Brands in a Digitally Empowered Era written by Hongbo Lai and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Download or read book L Or al in China written by Haiyang Yang and published by . This book was released on 2014 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Idols and Celebrity in Japanese Media Culture written by P. W. Galbraith and published by Springer. This book was released on 2012-08-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. Engaging with the study of media, gender and celebrity, and sensitive to history and the contemporary scene, these interdisciplinary essays cover male and female idols, production and consumption, industrial structures and fan movements.

Download or read book Blockchain Chicken Farm written by Xiaowei Wang and published by FSG Originals. This book was released on 2020-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Download or read book Chinese Fashion written by Juanjuan Wu and published by Berg Publishers. This book was released on 2009-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes? This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Mao era witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods. This book, which takes a chronological approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity and consumption in contemporary China. As such it will be welcomed by all students of fashion and textiles.