Download or read book Making and Marketing Arms written by Edward A. Kolodziej and published by Princeton University Press. This book was released on 2014-07-14 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book The Political Economy of Making and Marketing Arms written by Edward A. Kolodziej and published by . This book was released on 1989 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of American Arms Makers written by Richard Rattenbury and published by . This book was released on 2004 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Stop and Make Money written by Richard W. Arms and published by John Wiley & Sons. This book was released on 2008-01-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether you’re buying or selling short—by accurately interpreting price/volume information and effectively employing stop orders to enter and exit positions. With this book as your guide, you’ll quickly discover how to anticipate short-term stock market moves and improve your overall trading activities.
Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Download or read book The 1 Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Download or read book Samuel Colt written by Herbert G. Houze and published by Yale University Press. This book was released on 2006-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of the American inventor and manufacturer who perfected the revolver Samuel Colt (1814-1862) first patented his "Colt" revolver in 1835 and thereby redefined the architecture of handguns. This stunning book is the first to present in detail the evolution of his most famous invention and to document the unsurpassed Colt firearms collections held by the Wadsworth Atheneum. Colt designed his revolvers with an artistic sensibility--paying particular attention to form and beauty and juxtaposing colors and finishes to heighten the visual effects. He was also one of the first American manufacturers to secure celebrity endorsements and to commission paintings by renowned artists like George Catlin to promote his arms. Colt's standards for excellence, industrial foresight, and quest for market domination are explored in light of primary documents that reveal his constant battles to protect his patents. Essays discuss Colt's personal collection of historic firearms as well as the memorial collection of Colt-manufactured firearms, the relationship between art and commerce as they pertain to the inventor's career, and his international celebrity. Richly illustrated and beautifully produced, this volume presents the artistry of the firearms that Colt worked so diligently to perfect--as well as his promotional abilities that made a tremendous impact on American culture.
Download or read book Cascade of Arms written by Andrew J. Pierre and published by Brookings Institution Press. This book was released on 1997-11-01 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the post-cold war emphasis on the proliferation of weapons of mass destruction, the neglected dimension has been the spread of advanced conventional arms. Yet these are the arms most likely to be used in conflict. They present the greatest diversion from economic and social development, and are the centerpiece of regional security balances. This book examines the policies and practices of the major arms-supplying nations, looks at the impact of weapons purchases on the principal recipient regions and the possibilities for regional arms control, and dissects the economics of arms exports for the producer nations in both the developing and industrialized worlds. The book thoroughly discusses the opportunities for, and obstacles to, achieving multilateral restraint on arms. In addition to the editor, contributors are Ian Anthony, Stockholm International Peace Research Institute; Nicole Ball, Overseas Development Council; Julian Cooper, University of Birmingham; Lawrence Freedman and Martin Navias, King's College, London; Rodney Jones, Policy Architects International; Ethan Kapstein, University of Minnesota; Michael Klare, Five College Program in Peace and World Security Studies; Andrew Mack, Australian National University; Abdel Monem Said Aly, Center for Political and Strategic Studies, Cairo; Janne Nolan, Brookings Institution; Andrew Ross, Naval War College; Gerald Segal, International Institute for Strategic Studies; and Gerald Steinberg, Bar-Ilan University, Israel. Copublished with the World Peace Foundation
Download or read book The security dimensions of EU enlargement written by David Brown and published by Manchester University Press. This book was released on 2018-07-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing nature of security, the enlargement of European institutions and the evolving functions of the EU have been key developments in post-Cold War Europe. This book blends these three crucial developments in a sophisticated and illuminating manner. It assesses the impact of EU enlargement on both pre-existing security arrangements and key relationships with the EU’s new partners and ‘neighbours’. It also investigates both hard and soft, and internal and external security issues, ranging from military intervention to terrorism and from organised crime to human rights. From this it concludes that enlargement has both positive and negative implications for European security. Completing the analysis, this study examines the evolving security relationships with key states, regions and international organisations in the EU’s ‘neighbourhood’. The examination of relations with Turkey, Russia, Ukraine, the Greater Middle East and the Balkans provides a sense of the direction in which European security politics is moving.
Download or read book Food and Drink in American History 3 volumes written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2013-10-28 with total page 1715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume encyclopedia on the history of American food and beverages serves as an ideal companion resource for social studies and American history courses, covering topics ranging from early American Indian foods to mandatory nutrition information at fast food restaurants. The expression "you are what you eat" certainly applies to Americans, not just in terms of our physical health, but also in the myriad ways that our taste preferences, eating habits, and food culture are intrinsically tied to our society and history. This standout reference work comprises two volumes containing more than 600 alphabetically arranged historical entries on American foods and beverages, as well as dozens of historical recipes for traditional American foods; and a third volume of more than 120 primary source documents. Never before has there been a reference work that coalesces this diverse range of information into a single set. The entries in this set provide information that will transform any American history research project into an engaging learning experience. Examples include explanations of how tuna fish became a staple food product for Americans, how the canning industry emerged from the Civil War, the difference between Americans and people of other countries in terms of what percentage of their income is spent on food and beverages, and how taxation on beverages like tea, rum, and whisky set off important political rebellions in U.S. history.
Download or read book Exporting Conflict written by Luciano Bozzo and published by . This book was released on 1991 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Future of Healthcare Reform in the United States written by Anup Malani and published by University of Chicago Press. This book was released on 2015-10-15 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Supreme Court's majority ruling in NFIB v. Sebelius upheld the Patient Protection and Affordable Care Act (the PPACA, or Obamacare), it was clear that this major shift in American health care provision was here to stay. For better or worse, the PPACA is now both a target for, and a constraint on, the next wave of reformist ideas. Driven by curiosity about how the American health care regime will continue to evolve in the near and medium term, Dean Michael Schill and Professor Anup Malani of the University of Chicago Law School commissioned fourteen essays from leading scholars of law, economics, medicine, and public health that offer predictions for the most important issues and debates in health-care reform over the next five to seven years. Essays are arranged in five sections. Part I, ACA and the Law, sets the stage with three essays on legal challenges and justifications for the Act. Part II, ACA and the Federal Budget, explores the variety of potential fiscal consequences resulting from Obamacare. Part III, ACA and Health Care Delivery, offers competing viewpoints on what the Act will ultimately mean for consumers of health care. Part IV, Health Care Costs, Innovation, and the ACA speculates about what the altered financial structure of health care will mean for the pace of development of new medical technologies. Part V, ACA and Health Insurance Markets, concludes the volume with a pair of contrasting assessments of the prospects for the new insurance "exchange" markets.
Download or read book Games Nations Play written by John W. Spanier and published by . This book was released on 1990 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Make Money Quilting written by Sylvia Ann Landman and published by Simon and Schuster. This book was released on 2012-02-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thorough, no-nonsense business guide helps quilters master the tricky transition from hobby to a profitable, state-of-the-art quilting business. Written by a veteran quilt business expert, this book provides budding quiltmakers with a versatile approach to making money off their creative passion. Whether the goal is general quilting or consulting, writing magazine articles, book publishing, or teaching, this guide lays out a clear plan on how to get there-from the legal groundwork of getting started to the finer points of generating publicity and networking in the wholesale industry.
Download or read book The Complete Idiot s Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Download or read book The Complete Idiot s Guide to Marketing 2nd edition written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
