Download or read book Make the Rules Or Your Rivals Will written by G. Richard Shell and published by Three Rivers Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THERE IS A NEW TRUTH ABOUT BUSINESS STRATEGY: HE WHO MAKES THE RULES MAKES THE MONEY A few savvy executives understand a vital but hidden truth about business in fiercely competitive markets: Making the rules of the game means the difference between winning and losing. • Bill Gates has known this since he was nineteen, when he personally drafted his first licensing contract for a start-up company called Microsoft. • Henry Ford learned it the hard way in the early days of the automobile industry when a powerful industry cartel tried to drive him out of business with a bogus patent. • Sumner Redstone and Rupert Murdoch are both masters of this truth--and have led Viacom and News Corporation to sustained competitive success as a result. They are as comfortable in a courtroom as they are in a boardroom. • Napster founder Shawn Fanning learned the lesson too late, only after incumbent recording companies in the music business had driven him from the market. G. Richard Shell, an award-winning professor at one of the world’s leading business schools, brings the strategic insights of leaders like Gates, Ford, Redstone, and Murdoch into bold relief. Using stories drawn from both today's headlines and business history’s rich treasure trove, he shows exactly how to make the rules in your market and how to defend your interests when rivals beat you to it. What kind of rules? The rules that executives negotiate into contracts, lobby into new laws, litigate into court decisions, and persuade bureaucrats to write into regulatory standards. Many managers run away from the rules, terrified of lawyers and afraid of political entanglements. The smartest executives know that the law is far too important to leave to the lawyers. They follow the example set by legally savvy corporate leaders: Learn the 10 percent of legal strategy that makes 90 percent of the difference in winning competitive battles. Shell’s book will completely change the way you think about: • Branding. What if your competitor tries to deny you the right to use your product name, as Coke did when it launched a worldwide campaign to stop Pepsi from using the word “cola”? • Pricing Strategy. Wal-Mart is crushing you by discounting. How about writing rules to protect your profits? Gas retailers did this to stop Wal-Mart from selling discount gas in the United States. • Crown Jewel Products. A giant competitor copies your hit products, markets them as its own, and laughs at your threatened lawsuit. What is your next step? Nintendo’s leaders faced a situation much like this when it battled Universal Studios over Nintendo’s first megahit game--Donkey Kong. Rules that shape the way markets work are like the invisible electric fences that keep pets inside a yard. The businesses that write the rules can offer their products and services with relative freedom--while their rivals must stay inside the fence. Make the Rules or Your Rivals Will provides the ?rst comprehensive guide to this crucial, largely hidden aspect of corporate strategy. Someone is going to write the rules in your market. Will it be you or your competitors?
Download or read book Bargaining for Advantage written by G. Richard Shell and published by Penguin. This book was released on 2006-05-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotiation. This newly updated classic just got even better."—Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes: This updated edition includes: · An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator · A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse · Insights on how to succeed when you negotiate online · Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track
Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.
Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Download or read book The Art of Woo written by G. Richard Shell and published by Penguin. This book was released on 2007 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Download or read book The Infinite Game written by Simon Sinek and published by Penguin. This book was released on 2019-10-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning. Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.
Download or read book The Conscience Code written by G. Richard Shell and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Conscience Code is a practical guide to creating workplaces where everyone can thrive. Surveys show that more than 40% of employees report seeing ethical misconduct at work, and most fail to report it--killing office morale and allowing the wrong people to set the example. Collegiate professor G. Richard Shell has heard work misconduct stories from his MBA students which inspired him to create this helpful guide for navigating these nuances. Shell created?this book?to point to a better path: recognize that these conflicts are coming, learn to spot them, then follow a research-based, step-by-step approach for resolving them skillfully.?By committing to the Code, you can replace regret with long-term career success as a leader of conscience. In The Conscience Code, Shell shares tips and facts that: Solves a crucial problem faced by professionals everywhere: What should they do when they are asked to compromise their core values to achieve organizational goals? Teaches readers to recognize and overcome the five organizational forces that push people toward actions they later regret. Lays out a systematic, values-to-action process that people at all levels can follow to maintain their integrity while achieving true success in their lives and careers. Driven by dramatic, real-world examples from Shell's classroom, today's headlines, and classic cases of corporate wrongdoing, The Conscience Code shows how to create value-based workplaces where everyone can thrive.
Download or read book Success Your Way written by G. Richard Shell and published by Portfolio (Hardcover). This book was released on 2014-01-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that you are supposed to 'follow your dream'. Finally, here is the map to help you discover that dream. In Success, Your Way, award-winning author and Wharton School professor G. Richard Shell challenges you to set aside ideas of success as defined by society, family, and the media. Instead he asks you to honestly answer two questions: What, for me, is success? How will I achieve it? Drawing on decades of research, Shell helps you probe your past, imagine your future, and measure your strengths. By identifying your unique passions and skills you will see what gives meaning and excitement to your life. Get ready for the journey of a lifetime - one that will help you reevaluate your future and achieve success on your own terms. Students say that Shell's courses have changed their lives. Let this book change yours. 'Your time is limited, so don't waste it living someone else's life.' Steve Jobs 'This inspiring guide gives you the tools to turn your calling into your Monday morning reality.' Laura Vanderkam, author of What the Most Successful People Do Before Breakfast
Download or read book The Art of Woo written by G. Richard Shell and published by Penguin. This book was released on 2007-10-18 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Download or read book Make the Leap written by Genevia Gee Fulbright and published by Infinity Publishing. This book was released on 2004-11 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for the growing, exiting and legacy building entrepreneur. It includes thousands of dollars worth of practical entrepreneurial advice for less than the cost of a dinner out.
Download or read book Rivals written by Bill Emmott and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groundbreaking new take on the growing rivalry between China, India and Japan-- and what it means for America, the global economy and the twenty-first century.
Download or read book How They Rule the World written by Pedro Baños and published by Random House. This book was released on 2019-04-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: *The International Bestseller* Is there anything more cut-throat than global politics? Wherever you turn – Europe, Russia, China, Korea, Syria, the Middle East – we are living in a time of global geopolitical power plays. Once an insider to this closed world, Pedro Banos reveals that however it might be smoothed over by the PR of political diplomacy, the world of geopolitics is one of war and conflict by strategic means, where countries have sought dominion and power over their rivals since the dawn of time. Banos presents this high-stakes game as a series of 22 universal rules on how to act and exert influence in the international sphere. Each principle is contextualised in both classical and modern history, from Bismarck to Kissinger, but also related to the current world of Trump, Putin and Xi Jinping. With titles like ‘Kicking Away the Ladder’, ‘The Tower of Champagne Glasses’, ‘The Madman’, and ‘The Mule and the Saddlebags’, How They Rule the World is a practical set of rules for engagement that can be enjoyed by anyone. Written with the philosophic, aphoristic timelessness of a von Bulow, Sun Tzu or Machiavelli, Banos has created an utterly gripping manual on the secrets of how strategic power really works.
Download or read book Springboard written by G. Richard Shell and published by Penguin. This book was released on 2013-08-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that you are supposed to “follow your dream.” But where is the road map to help you discover what that dream is? You have just found it. In Springboard, award-winning author and teacher G. Richard Shell helps you find your future. His advice: Take an honest look inside and then answer two questions: What, for me, is success? How will I achieve it? You will begin by assessing your current beliefs about success, including the hidden influences of family, media, and culture. These are where the pressures to live “someone else’s life” come from. Once you gain perspective on these outside forces, you will be ready to look inside at your unique combination of passions and capabilities. The goal: to focus more on what gives meaning and excitement to your life and less on what you are “supposed” to want. Drawing on his decades of research, Shell offers personalized assessments to help you probe your past, imagine your future, and measure your strengths. He then combines these with the latest scientific insights on everything from self-confidence and happiness to relationships and careers. Throughout, he shares inspiring examples of people who found what they were meant to do by embracing their own true measure of success. Eric Adler: one of Shell’s former students who walked away from a conventional business career to help launch a revolutionary new concept in public education that has placed hundreds of inner-city high school students in top colleges. Kurt Timken: a Harvard-educated son of a Fortune 500 CEO who found his true calling as a hard-charging police officer fighting drug lords in southern California. Cynthia Stafford: an office worker who became one of her community’s leading promoters of theater and the arts. Get ready for the journey of a lifetime—one that will help you reevaluate your future and envision success on your own terms. Students and executives say that Richard Shell’s courses have changed their lives. Let this book change yours.
Download or read book Summary of G Richard Shell s Bargaining for Advantage by Milkyway Media written by Milkyway Media and published by Milkyway Media. This book was released on 2020-04-11 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bargaining is a part of daily life. But what makes a skilled negotiator? In the third edition of Bargaining for Advantage: Negotiation Strategies for Reasonable People (2014), professor and author G. Richard Shell outlines a systematic and thoughtful framework for successful negotiation strategies based on insights into human psychology… Purchase this in-depth summary to learn more.
Download or read book Proactive Law for Managers written by George Siedel and published by CRC Press. This book was released on 2016-04-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan. Proactive Law for Managers provides this plan; The Manager's Legal PlanTM. George Siedel and Helena Haapio first discuss the traditional, reactive approach used by many managers when confronted with the law, then contrast it with a proactive approach that enables the law and managers' legal capabilities to be used to prevent problems, promote successful business, and achieve competitive advantage. Proactive Law for Managers shows how to use contracts and the law to create new value and innovate in often neglected areas - and implement ideas in a profitable manner.
Download or read book Thinking Strategically The Competitive Edge in Business Politics and Everyday Life written by Avinash K. Dixit and published by W. W. Norton & Company. This book was released on 1993-04-17 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—don't compete without it! A major bestseller in Japan, Financial Times Top Ten book of the year, Book-of-the-Month Club bestseller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneuvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making and then shows how you can apply them in any area of your life.
Download or read book Measuring Marketing written by John Davis and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-12-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing’s impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics—including significant updates to the online/digital/social area— Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.
