Download or read book Make Over Your Marketing 12 Months of Marketing for Salon and Spa written by Elizabeth Kraus and published by CreateSpace. This book was released on 2011-02-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the few books of its kind, written specifically for salon and spa professionals, Make Over Your Marketing is a practical guide to changing the way that you understand "marketing" and to learn how to make your marketing work to build your client base, sell more retail, generate referrals organically, have more fun, and to build a bigger role for the salon and spa in the lives of clients. Each chapter provides the knowledge and tools to make over a specific aspect of salon and spa marketing. And each chapter is packed with page after page of unique ideas to help create compelling promotions, events and overall marketing in the salon and spa throughout the year. While it is written specifically with the salon or spa in mind, it can be utilized equally well by any personal care or service-oriented professional or business. This book will be a valuable source of inspiration, guidance and ideas for owners, managers and established industry professionals as well as for recent graduates who want to begin building their own client base.

Download or read book 12 Months of Marketing for Salon and Spa written by Elizabeth Kraus and published by Createspace Independent Publishing Platform. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the economic downturn of the past several years and continued slow consumer spending projected to last for the foreseeable future, beauty industry professionals have seen clients extend the time between routine salon services by an additional two weeks (or more) and an increasing number of clients are doing their own hair color and purchasing more hair and skin care products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. * How can new stylists and estheticians carve out clientele as they launch their career? * What can industry professionals at any stage of their career do to create a new normal that transcends economic factors? * What should they be doing to take control of their business, growth of their client base, retail sales and income? With so few books available specifically written for this industry, 12 Months of Marketing for Salon and Spa is especially relevant to the owner, manager or individual professionals within the industry whether they want to revitalize their business or are just launching their career. The health and future of salon and spa professionals depends upon reinstating their role as experts, creating a bigger role for themselves in the lives of their clients, and a more present, influential role for their business within their communities. You can evolve the salon or spa into a social, tribal site for clients that blurs the lines between their service appointments and their social, professional and family lives.

Download or read book Salon and Spa Marketing Calendar 2012 written by Elizabeth Kraus and published by CreateSpace. This book was released on 2011-10-03 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2012 Salon and Spa Marketing Calendar with ideas for marketing, promotion, social media marketing, events and more. This calendar will help you design and keep your marketing initiatives on track, all year long. You'll build marketing momentum by tapping into the inspiration and ideas in this calendar to help you attract, engage and retain clients, sell more retail, get more referrals and become more profitable. Visually, the calendar provides reminders and triggers for each month, so that e-mail marketing, blogging and social media marketing become part of your regular routine in a natural, easy-to-manage way. Build a bigger role for your business in the lives of your clients!

Download or read book Clients Rule written by Elizabeth Kraus and published by CreateSpace. This book was released on 2015-10-21 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients Rule: 2016 Marketing Calendar for Salon and Spa is the latest marketing calendar for beauty industry professionals by salon marketing expert Elizabeth Kraus. Hundreds of no and low-cost salon marketing ideas written just for beauty professionals including salon owners, hairdressers, salon suites and salon franchise businesses, stylists, estheticians, nail technicians, massage therapists, skin care and make up professionals. The 2016 salon marketing calendar for beauty industry professionals and business owners includes marketing strategies and tactics that work today, including tactics that will ensure people find your salon online and increase engagement on social networks. Each month includes a mini-theme that speaks to the type of mindset you need to grow a salon business, attract new clients, increase sales of professional salon products, earn client referrals and more. Find out how to use your salon's website, email, events and promotions to engage followers in the salon, on social networks and get more web traffic so that you can book more business using the 2016 salon marketing calendar: Clients Rule!

Download or read book Growing a Salon on 100 Marketing Budget written by Elizabeth Kraus and published by Createspace Independent Publishing Platform. This book was released on 2016-04-20 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you really grow a salon with a $100 marketing budget?In "Growing Your Salon on a $100 Marketing Budget" I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do "if it were me" to achieve brand awareness, client acquisition, customer education, referrals and more. I'll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month's worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I'll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month. What is Growing Your Salon on a $100 Marketing Budget? This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services. What it is: short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas down and dirty - this is not a marketing textbook, it's a sample salon marketing plan a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing) filled with practical "do this" style examples - not theory or technical details the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles What it is not: long - it's a quick read filled with what works best right now in salon marketing comprehensive (but you will find GREAT links to free resources to build your marketing knowledge) a book that should be judged by the number of pages inside a shortcut - you still have to do the work (or make sure the work gets done)

Download or read book Making the Cut 2015 Marketing Calendar for Independent Beauty Pros written by Elizabeth Kraus and published by CreateSpace. This book was released on 2014-06-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: 15 Month Marketing Calendar for Independent Beauty Pros - October 2014 through December 2015 by Elizabeth Kraus Hundreds of no and low-cost marketing ideas written just for independent beauty professionals (hairdressers, estheticians, technicians, booth renters, salon suite and other types of independent salon owners). The 2014-2015 Marketing Calendar for Independent Beauty Professionals is a great marketing resource for those who want to attract, engage, motivate and retain more clients in 2015! The tactics that I lay out in marketing calendars for small business, salon and spa, independent beauty professionals,and other niche industries are the same tactics that I have successfully used to increase website traffic by as much as 250% year over year, reduce the time it takes to attract qualified leads and produce book of business increases of over 60%. Get a sneak peek at what you will find in each month's layout by cutting and pasting this into your browser: 12monthsofmarketing.net/images/2015SAJan.png

Download or read book 2014 Marketing Calendar for Salon and Spa written by Elizabeth Kraus and published by CreateSpace. This book was released on 2013-12-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: With hundreds of no-to-low cost marketing ideas written just for salon and spa owners, stylists, estheticians, technicians and other independent beauty pros, the 2014 Marketing Calendar for Salon and Spa is a great marketing resource for any small business or independent beauty pro who wants to ATTRACT, ENGAGE, MOTIVATE and RETAIN more clients in 2014! The new salon marketing ideas in the 2014 Salon and Spa Marketing Calendar start with real marketing statistics and consumer behaviors and then translate those numbers into relevant, applicable business, marketing and promotion ideas that can be implemented by independent stylists as well as small or chain salons and spas.

Download or read book 1001 Marketing Ideas written by and published by Brandel, Inc. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Spa Salon Health Club Selling Skills written by Gerard Assey and published by Gerard Assey. This book was released on with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you could drastically increase the value of each customer’s visit to your Spa, Salon or Health Club by 60% or more...(Yes, certainly more!), how would that impact your business's profitability? To be brutally honest, sadly, most spas, salons or health clubs LOSE that amount every time a customer walks out of their door! Salon Marketing has changed considerably over the last few years and so businesses need to embrace these changes to improve the way they sell to their clients without being 'in fear' of doing so. Besides the regular services & facilities offered, retail sales is now viewed as a significant source of additional revenue for salons and spas; and when successfully done, the profit from retail sales can even pay for the rent of your premises and part of the consumables. This book: "Spa, Salon & Health Club Selling Skills" is therefore is a must have for anyone in the spa/ beauty salon/ health club & similar businesses on how to take the business further by Selling: 1. Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2. Your Services. 3. Retailing your Products. 4. Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & their managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”

Download or read book Selling Skills for Spa s Salons Health Clubs written by Gerard Assey and published by Gerard Assey. This book was released on 2023-05-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must have for anyone in the Spa/ Beauty Salon/ Health Club & similar businesses on how to increase Sales, Revenues and Profits and take the business further by: 1.Selling Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2.Selling Your Services. 3.Retailing your Products- Up-Sell & Cross-Sell 4.Retaining Customers for Life 5.Standing out from your Competition 6.Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, stylists, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”

Download or read book 2018 Salon Marketing Calendar written by Elizabeth Kraus and published by Createspace Independent Publishing Platform. This book was released on 2018-01-12 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2018 Salon Marketing Calendar details marketing strategy and tactics for salons, spas and independent beauty professionals including stylists, salon suite owners, estheticians, therapists and others. The 2018 Salon Marketing Calendar has hundreds of no and low-cost salon marketing ideas written just for beauty professionals: Salon owners, hair dressers, salon suites, booth renters, estheticians, nail techs, and more. This is the most recent salon marketing calendar published by Elizabeth Kraus and Sophia Peterson of The Marketing Desks, who started publishing salon marketing calendars for beauty industry professionals in 2009. Elizabeth Kraus is also the author of 365 Days of Marketing and 12 Months of Marketing for Salons and Spas.

Download or read book Salon and Spa Marketing Calendar 2013 written by Elizabeth Kraus and published by Createspace Independent Pub. This book was released on 2012-09-01 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2013 Salon and Spa Marketing Calendar: The Art of Attraction not only provides the salon owner or beauty professional working within the salon or spa with a calendar, but so much more. The 2013 Salon and Spa Marketing Calendar is the marketing guide and inspiration book for 2013. In it, you'll find ideas that you can implement within your marketing plan for every month of the year as well as a full marketing schedule within the calendar itself to keep your salon marketing on track. The ideas presented in The 2013 Salon and Spa Marketing Calendar: The Art of Attraction have never been published in any previous salon and spa marketing calendars - each year's edition is unique.

Download or read book Start Your Own Hair Salon and Day Spa written by Eileen Figure Sandlin and published by Entrepreneur Press. This book was released on 2014-09-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Download or read book Salon Buzz written by Dennise S. Cardona and published by Createspace Independent Publishing Platform. This book was released on 2011-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create, grow, and sustain success in the salon and spa industry. Brand new edition, jam packed with useful information and social media strategies. "Salon Buzz: Marketing and Management Ideas for Ultimate Success" is an invaluable resource for any entrepreneur with dreams to make it big. Inside its pages, you'll get to read some fantastic marketing advice, tips and tricks about this booming industry. You'll discover the core tactics and strategies of "Salon Buzz" that you can use in your business starting immediately. Prepare to step out from the ordinary and into the ultimate world of entrepreneurial success. Here's Just A Little Of What You'll Read In This Insightful Book: * How to set yourself apart from the crowds of wanna-be successful salon owners * The scoop about working smarter and not harder * How to instantly craft a winning marketing and management plan * How to define your brand and let the light shine on what you and your team does best * How to add value to your offerings and watch the profits roll on in * How to think outside the box and add outrageous dimension to your success * How to rev up promotions so clients are vying to get in on the deals * How you should be interacting online to get future profits soaring Whether you are planning to open a salon/spa, or already did and feel completely in over your head, or could just use a bit of tweaking to get to the next level, this book is for you.

Download or read book Engagement Marketing written by Gail F. Goodman and published by John Wiley & Sons. This book was released on 2012-04-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

Download or read book 100 Massage and Spa Marketing Ideas Guaranteed to Boost Your Revenue written by Steph Lasch and published by . This book was released on 2012-08-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how your competition gets clients and retains them? Chances are, they have used some of these creative yet effective marketing techniques proven to boost business revenue! Want to have the same success as some of the top spas and salons? Start here."100+ Massage & Spa Marketing Ideas Guaranteed to Boost Your Revenue" has over 100 marketing techniques and applications to integrate into your business. Each idea details the supplies you'll need, the estimated cost, timeline for effectiveness and other resources you can use to get the marketing/advertising job done fast. Over 100 pages of over 100 marketing ideas to get your business on the track to success. 8.5x11.Perfect for the newly-graduated massage therapist, as a recommended or required reading in college, or for any massage therapist that wants to venture out and develop their business. Mature business owners will also appreciate the newer styles of marketing and advertising for a fresh approach! Backed with a guarantee, this book is sure to please and give you the results you're looking for.Steph Lasch is a Licensed Massage Therapist in Lino Lakes, Minnesota. She has multiple degrees in Accounting, Economics, and Massage Therapy. With over 10 years of experience as an accountant and over 6 years in the spa, massage & wellness industry, she offers tested and proven marketing methods in 100+ Massage & Spa Marketing Ideas Guaranteed to Boost Your Revenue. Start bringing in the business you want and thrive as a successful massage therapist or spa owner!