Download or read book Make a Fortune Selling to Women written by Connie Podesta and published by Made For Success Publishing. This book was released on 2016-03-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country?

There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women.

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for how to sell to women and how to market to women.

With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:

1. She doesn't want to play the game
2. She doesn't think the salesperson views her as a legitimate decision maker
3. She doesn't like the salesperson
4. She doesn't trust the salesperson
5. She doesn't think the salesperson is the right person for the job

Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Discover exactly the right approach when selling to women and use it to close the deal.

Download or read book Make a Fortune Selling to Women written by Connie Podesta and published by AudioInk. This book was released on 2016-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:1. She doesn't want to play the game2. She doesn't think the salesperson views her as a legitimate decision maker3. She doesn't like the salesperson4. She doesn't trust the salesperson5. She doesn't think the salesperson is the right person for the jobRiddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.

Download or read book Selling Women Short written by Liza Featherstone and published by Basic Books. This book was released on 2009-04-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: On television, Wal-Mart employees are smiling women delighted with their jobs. But reality is another story. In 2000, Betty Dukes, a 52-year-old black woman in Pittsburg, California, became the lead plaintiff in Dukes v. Wal-Mart Stores , a class action representing 1.4 million women. In an explosive investigation of this historic lawsuit, journalist Liza Featherstone reveals how Wal-Mart, a self-styled "family-oriented," Christian company: Deprives women (but not men) of the training they need to advance -- Relegates women to lower-paying jobs, like selling baby clothes, reserving the more lucrative positions for men -- Inflicts punitive demotions on employees who object to discrimination -- Exploits Asian women in its sweatshops in Saipan, a U.S. commonwealth. Featherstone reveals the creative solutions Wal-Mart workers around the country have found-like fighting for unions, living-wage ordinances, and childcare options. Selling Women Short combines the personal stories of these employees with superb investigative journalism to show why women who work low-wage jobs are getting a raw deal, and what they are doing about it.

Download or read book Women Make the Best Salesmen written by Marion Luna Brem and published by Currency. This book was released on 2005-05-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thirty-year-old mother of two, Marion Luna Brem had just been given a death sentence: terminal cancer. She had no job. No health insurance. Her marriage would collapse under the stress of her treatment. And her most pressing concern: How do I pay next month’s rent? Her first major “sale” was landing a job as a car salesman. Within two months she had become salesperson of the month and by the end of her first year, salesperson of the year. Four and a half years after selling her first car, Brem bought her own dealership, and in the next decade went on to open additional dealerships and businesses. She beat her cancer, too. In Women Make the Best Salesmen, Brem reveals the top sales strategies she discovered, refined, and applied to build hermultimillion dollar enterprise. But, as she points out, we are all "salesmen" – whether we interviewing for a job or operating a register at a department store, trying to get our children into a special program or looking for a lifelong companion. And women, with their natural social skills and acute emotional antennae, have natural advantages both sexes can learn from. Filled with unconventional wisdom and real-life lessons, Women Make the Best Salesmen is the essential guide to the art of selling yourself.

Download or read book Just Ask a Woman written by Mary Lou Quinlan and published by John Wiley & Sons. This book was released on 2003-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Download or read book Every Summer After written by Carley Fortune and published by Penguin. This book was released on 2022-05-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A radiant debut."—Emily Henry, #1 New York Times bestselling author of Book Lovers THE NEW YORK TIMES BESTSELLER! Named One of the Hottest Reads of Summer 2022 by Today ∙ Parade ∙ PopSugar ∙ USA Today ∙ SheReads ∙ BuzzFeed ∙ BookBub ∙ Bustle ∙ and more! Six summers to fall in love. One moment to fall apart. A weekend to get it right. They say you can never go home again, and for Persephone Fraser, ever since she made the biggest mistake of her life a decade ago, that has felt too true. Instead of glittering summers on the lakeshore of her childhood, she spends them in a stylish apartment in the city, going out with friends, and keeping everyone a safe distance from her heart. Until she receives the call that sends her racing back to Barry’s Bay and into the orbit of Sam Florek—the man she never thought she’d have to live without. For six summers, through hazy afternoons on the water and warm summer nights working in his family’s restaurant and curling up together with books—medical textbooks for him and work-in-progress horror short stories for her—Percy and Sam had been inseparable. Eventually that friendship turned into something breathtakingly more, before it fell spectacularly apart. When Percy returns to the lake for Sam’s mother’s funeral, their connection is as undeniable as it had always been. But until Percy can confront the decisions she made and the years she’s spent punishing herself for them, they’ll never know whether their love might be bigger than the biggest mistakes of their past. Told over the course of six years and one weekend, Every Summer After is a big, sweeping nostalgic story of love and the people and choices that mark us forever.

Download or read book 101 New Ways for Women to Make Money written by Ruth Leigh and published by . This book was released on 1926 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

Download or read book How Women Can Make Up to 1000 a Week in Direct Selling written by Claire Cox and published by . This book was released on 1963 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to combine homemaking with part-time selling or do a full-time job.

Download or read book Business Boutique written by Christy Wright and published by Ramsey Press. This book was released on 2017-04-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a movement of women stepping into their God-given gifts to make money doing what they love. If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. *Help you create a step-by-step, customized plan to start and grow your business. *Show you how to manage your time so you can have a business- and life- that you love. *Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms. *Teach you how to use marketing to reach the right people in the right way.

Download or read book The Earl s Rules written by Laura Hart and published by Blushing Publications. This book was released on 2020-01-26 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: He has vowed to protect her... She’s beautiful and speaks her mind, unimpressed by his titles and large inheritance. Convincing Jenny to join him in Scotland isn’t easy, but Reade is up for the challenge. Even more troubling is his aging father, who is cruel, capricious, and increasingly senile, but his word is still law, and he enjoys making life difficult for his son. Reade must find a way to keep his father happy while protecting Jenny from the sordid ugliness that has infested Catherwood. Publisher’s Note: This steamy contemporary romance contains elements of mystery and power exchange.

Download or read book Why She Buys written by Bridget Brennan and published by Crown Currency. This book was released on 2011-09-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.

Download or read book Duchess in Love written by Eloisa James and published by Harper Collins. This book was released on 2009-10-13 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Duke in Retreat Gina was forced into marriage with the Duke of Girton at an age when she'd have been better off in a schoolroom than a ballroom. Directly after the ceremony her handsome spouse promptly fled to the continent, leaving the marriage unconsummated and Gina quite indignant. A Lady In the Middle Now, she is one of the most well-known ladies in London ... living on the edge of scandal—desired by many men, but resisting giving herself to any one. A Duchess in Love Finally, Camden, the Duke of Girton, has returned home, to discover that his naïve bride has blossomed into the toast of the ton. Which leaves Cam in the most uncomfortable position of discovering that he has the bad manners to be falling in love—with his own wife!

Download or read book Seeking Fortune Elsewhere written by Sindya Bhanoo and published by Catapult. This book was released on 2023-05-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: These intimate stories of South Indian immigrants and the families they left behind center women’s lives and ask how women both claim and surrender power—a stunning debut collection from an O. Henry Prize winner Traveling from Pittsburgh to Eastern Washington to Tamil Nadu, these stories about dislocation and dissonance see immigrants and their families confront the costs of leaving and staying, identifying sublime symmetries in lives growing apart. In “Malliga Homes,” selected by Chimamanda Ngozi Adichie for an O. Henry Prize, a widow in a retirement community glimpses her future while waiting for her daughter to visit from America. In "No. 16 Model House Road," a woman long subordinate to her husband makes a choice of her own after she inherits a house. In "Nature Exchange," a mother grieving in the wake of a school shooting finds an unusual obsession. In "A Life in America," a professor finds himself accused of having exploited his graduate students. Sindya Bhanoo’s haunting stories show us how immigrants’ paths, and the paths of those they leave behind, are never simple. Bhanoo takes us along on their complicated journeys where regret, hope, and triumph appear in disguise.

Download or read book Image Into Identity written by Michael Wintle and published by Rodopi. This book was released on 2006 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pervading theme of this book is the construction and allocation of identity, especially through images and imagery. The essays analyse how the dominant social discourses and imageries construct identity or assign subject positions in relation to the categories of race, nation, region, gender and language. The volume is designed to inform the study of those categories in cultural studies, sociology, anthropology, gender studies, literary studies, philosophy and history. Its coverage is geographically global, multidisciplinary, and theoretically eclectic, but also accessible. The authors include both established and rising scholars from historical, literary, media, gender and cultural studies. This innovative collection will appeal to all those who are interested in the mechanisms of constructing and evolving personal and group identities, in past and present.

Download or read book Roadshow written by Matthew Kennedy and published by Oxford University Press. This book was released on 2015-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Roadshow! The Fall of Film Musicals in the 1960s, film historian Matthew Kennedy explores the downfall of a beloved genre caught in the hands of misguided creators who glutted the American film market with a spate of expensive and financially unrewarding musicals between 1967 and 1972. In doing so, it offers an alternative view of this era in the world of American popular entertainment, telling of the cultural importance of the studios' death grip on the film business rather than dwelling on the failures of the flops themselves.

Download or read book Why Women Buy written by Dawn Jones and published by Blackstone Publishing. This book was released on 2017-03-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone. Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process. Overcome the fear of sales. Learn to operate with integrity. Learn to ask great questions. Integrate 4 communication styles. Learn to sell to 7 personality types. Master the four stages of competency. Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.