Download or read book Madison Vine written by Scott Donaton and published by McGraw Hill Professional. This book was released on 2004-07-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction. Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector Relates the glamorous inside stories of prominent Madison & Vine alliances "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor" "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate." --Harvey Weinstein, President, Miramax Films Corp. "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. "Scott Donaton knows the most important thing there is to know about the media business and that's what's happening to the advertising business. In this sharp, witting, and prescient book, he imagines the future of our business. It's a new game."--Michael Wolff, author of Autumn of the Moguls and Vanity Fair columnist "If you work in the media businesses, this book might help you figure out what you ought to do with the rest of your life before it's too late."--Kurt Andersen, bestselling author, editor, and host of NPR's "Studio 360"

Download or read book Convergence Culture written by Henry Jenkins and published by NYU Press. This book was released on 2006-08-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Download or read book Bulletin written by and published by . This book was released on 1912 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Empire of Vines written by Erica Hannickel and published by University of Pennsylvania Press. This book was released on 2013-10-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lush, sun-drenched vineyards of California evoke a romantic, agrarian image of winemaking, though in reality the industry reflects American agribusiness at its most successful. Nonetheless, as author Erica Hannickel shows, this fantasy is deeply rooted in the history of grape cultivation in America. Empire of Vines traces the development of wine culture as grape growing expanded from New York to the Midwest before gaining ascendancy in California—a progression that illustrates viticulture's centrality to the nineteenth-century American projects of national expansion and the formation of a national culture. Empire of Vines details the ways would-be gentleman farmers, ambitious speculators, horticulturalists, and writers of all kinds deployed the animating myths of American wine culture, including the classical myth of Bacchus, the cult of terroir, and the fantasy of pastoral republicanism. Promoted by figures as varied as horticulturalist Andrew Jackson Downing, novelist Charles Chesnutt, railroad baron Leland Stanford, and Cincinnati land speculator Nicholas Longworth (known as the father of American wine), these myths naturalized claims to land for grape cultivation and legitimated national expansion. Vineyards were simultaneously lush and controlled, bearing fruit at once culturally refined and naturally robust, laying claim to both earthy authenticity and social pedigree. The history of wine culture thus reveals nineteenth-century Americans' fascination with the relationship between nature and culture.

Download or read book Branded Content written by Jonathan Hardy and published by Routledge. This book was released on 2021-08-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

Download or read book Monopoly Problems in Regulated Industries written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1957 with total page 1670 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hearings written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1957 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report written by Cincinnati Public Schools and published by . This book was released on 1905 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Code of Franchises written by Cincinnati (Ohio). City Council and published by . This book was released on 1914 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Helping Hand written by and published by . This book was released on 1898 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Bankers Encyclopedia written by and published by . This book was released on 1919 with total page 2884 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Circular written by and published by . This book was released on 1925 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report written by Philadelphia (Pa.) Bureau of Water and published by . This book was released on 1895 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Statistical Report written by and published by . This book was released on 1898 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1867/68- include the Statistical report of the Secretary of State in continuation of the Annual report of the Commissioners of Statistics.

Download or read book Cumulative List of Organizations Described in Section 170 c of the Internal Revenue Code of 1954 written by and published by . This book was released on 2002 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Pacific Reporter written by and published by . This book was released on 1911 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Issues in Applied Agriculture 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 1678 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Applied Agriculture / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Applied Agriculture. The editors have built Issues in Applied Agriculture: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Applied Agriculture in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Applied Agriculture: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.